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This role is a unique opportunity to craft and bring to life the brand's vision in London - fusing performance and fashion through activations that create energy within the city and drive brand heat. Connecting with run and movement communities you will translate our brand priorities in a way that is culturally relevant to a wider audience and ultimately shape the future of run culture in the city. You will work seamlessly in a matrix structure; feeding into both Regional and local Marketing Teams.
Your Mission
- Collaborate with the Local and Regional Marketing and Sales teams to develop the go-to-market plan and London Key City strategic plan.
- Work cross functionally with our DTC Ecomm and Retail teams, and B2B - -- Wholesale team to build consistent omnichannel brand experience.
- Execute consumer marketing initiatives within the City - aligning with the EMEA and Sub Regional strategy across our product verticals and communities.
- Develop the London brand activation plan inline with the Key City strategy - working closely with the Brand Activation team.
- Bring to life our brand mission through a locally relevant lens - igniting the human spirit through movement - staying true to our brand DNA and running culture.
- Establish authentic brand partnerships and relationships to drive awareness and authentic brand positioning within the city.
- Obsess the consumer - develop deep affinity with the local culture and community, acting as our eyes and ears on the ground to feed insights and trends into the business.
- Manage, analyze, improve, and scale mechanics to drive engagement and business impact within London
Your Story
- You know the London scene in and out - you are well connected with a holistic consumer understanding of the city.
- You have experience building and executing trend relevant go-to-market strategies in the sports and lifestyle world.
- You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.
- Experience building and executing trend relevant, consumer centric go-to-market strategy.
- Close affinity with running and sports communities within the city - knowing who and where they move.
- You are familiar with the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.
- Experience working and developing partnerships - identifying and selecting collaborators to drive the brand.
- Strong communicator and relationship builder - working as part of a cross-functional team.
- Project management expertise to drive campaigns, product drops and activations within the city.
Meet The Team
We're the friend who shows you where to find city adventures, the run crew captain who won't let you slow into the finish, the trail runner who pushes you to the summit to soak up the sunrise. We sometimes sit at desks, but our inner-explorers mean we are constantly seeking fresh ways to connect and engage with communities. If you're bursting with original ideas, with the strategic mindset to back them up and the skills, and drive to see them realized, this is the team for you.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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Key City Marketing Lead, London - London job with On | 256598

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This role is a unique opportunity to craft and bring to life the brand's vision in London - fusing performance and fashion through activations that...

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Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
We are seeking a passionate, creative, organized and highly motivated individual to join the exciting Marketing department overseeing the European Outlet Stores. This channel supervises more than 60 stores in 14 countries and continues to expand throughout Europe. The successful candidate will contribute to the PEO-EU Marketing team, in terms of direct marketing, event planning, tourism initiatives, advertising, seasonal planning, presentation building, as well as result tracking and analysis.

Essential Duties & Responsibilities
Reporting to the Marketing Coordinator, you will: · Participate in the creation of the European PFS-EU strategy · Assist in the delivery of global brand & philanthropy campaigns such as Wimbledon, working cross-functionally with Email, Brand, Creative, Buying, Brand Presentation, Planning & RLS teams. · Support in the orchestration of seasonal content deliveries, ensuring channel relevance & brand guidelines are adhered to. · Manage the implementation & reporting of print & digital OOH advertising campaigns in line with the phasing plan and in response to trade · Coordinate in-store events that elevate the brand and drive traffic to our stores · Clearly communicate & coordinate the strategy to/with internal stakeholders in order to secure buy-in for the marketing plans and bring them alive - including Brand Presentation, CRM and Retail. · Assist in the management of the relationships with key landlord partners to ensure that the brand share of voice remains high within our key distribution points · Support with budget management, raising PO's and setting up new vendors · Help identify innovative big ideas to guarantee strong brand awareness & engagement · Assist with pre-campaign market & customer analysis & post-campaign performance tracking & reporting The role requires someone with strong communication skills, business mindset and an entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders - marketing peers, creative, CRM, buying and stores. Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and understanding of the brand, strong interest in fashion and innovation, and the ability to inspire change and drive excitement.

Experience, Skills & Knowledge
Key Requirements: · Bachelor Degree minimum requirement, Masters preferred · Previous Experience: Internship or relevant experience in Marketing · Fluent in English (both written and spoken); additional languages a bonus Person Specification: · Strong business sense and analytical capacity · Creative thinking skills and pro-activity in bringing new ideas and concepts · Curiosity and understanding of the luxury industry and competitors activities · Detail-oriented with the ability to work well under pressure in a fast-paced environment · Excellent communication skills, both verbal and written · Advanced Excel & Powerpoint skills · Demonstrate ownership and accountability of whole projects and general tasks · Demonstrate clear planning and project management

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Marketing Intern - London, United Kingdom job with Ralph Lauren | 258558

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Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: a...

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Marketing - Graduate Opportunities - London, Head Office

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20 October 2023 - Marketing - Graduate Opportunities - London, Head Office

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- You know the London scene in and out - you are well connected with a holistic consumer understanding of the city.
- You have experience building and executing trend relevant go-to-market strategies in the sports and lifestyle world.
- You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.
- Experience building and executing trend relevant, consumer centric go-to-market strategy.
- Close affinity with running and sports communities within the city - knowing who and where they move.
- You are familiar with the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.
- Experience working and developing partnerships - identifying and selecting collaborators to drive the brand.
- Strong communicator and relationship builder - working as part of a cross-functional team.
- Project management expertise to drive campaigns, product drops and activations within the city.

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Key Requirements: · Bachelor Degree minimum requirement, Masters preferred · Previous Experience: Internship or relevant experience in Marketing · Fluent in English (both written and spoken); additional languages a bonus Person Specification: · Strong business sense and analytical capacity · Creative thinking skills and pro-activity in bringing new ideas and concepts · Curiosity and understanding of the luxury industry and competitors activities · Detail-oriented with the ability to work well under pressure in a fast-paced environment · Excellent communication skills, both verbal and written · Advanced Excel & Powerpoint skills · Demonstrate ownership and accountability of whole projects and general tasks · Demonstrate clear planning and project management

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Have experience within a Marketing team is desirable

Previous retail experience is preferred

Ability to work on your own initiative

Work well in a team but can also strive in individual tasks

Highly organized with excellent time keeping skills

Excellent communication skill

Ability to priorities tasks and meet deadlines

Ability to build strong relationships with different key business areas, both internal and external

Positive, can-do attitude and willingness to learn and get involved into projects

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- Collaborate with the Local and Regional Marketing and Sales teams to develop the go-to-market plan and London Key City strategic plan.
- Work cross functionally with our DTC Ecomm and Retail teams, and B2B - -- Wholesale team to build consistent omnichannel brand experience.
- Execute consumer marketing initiatives within the City - aligning with the EMEA and Sub Regional strategy across our product verticals and communities.
- Develop the London brand activation plan inline with the Key City strategy - working closely with the Brand Activation team.
- Bring to life our brand mission through a locally relevant lens - igniting the human spirit through movement - staying true to our brand DNA and running culture.
- Establish authentic brand partnerships and relationships to drive awareness and authentic brand positioning within the city.
- Obsess the consumer - develop deep affinity with the local culture and community, acting as our eyes and ears on the ground to feed insights and trends into the business.
- Manage, analyze, improve, and scale mechanics to drive engagement and business impact within London

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Reporting to the Marketing Coordinator, you will: · Participate in the creation of the European PFS-EU strategy · Assist in the delivery of global brand & philanthropy campaigns such as Wimbledon, working cross-functionally with Email, Brand, Creative, Buying, Brand Presentation, Planning & RLS teams. · Support in the orchestration of seasonal content deliveries, ensuring channel relevance & brand guidelines are adhered to. · Manage the implementation & reporting of print & digital OOH advertising campaigns in line with the phasing plan and in response to trade · Coordinate in-store events that elevate the brand and drive traffic to our stores · Clearly communicate & coordinate the strategy to/with internal stakeholders in order to secure buy-in for the marketing plans and bring them alive - including Brand Presentation, CRM and Retail. · Assist in the management of the relationships with key landlord partners to ensure that the brand share of voice remains high within our key distribution points · Support with budget management, raising PO's and setting up new vendors · Help identify innovative big ideas to guarantee strong brand awareness & engagement · Assist with pre-campaign market & customer analysis & post-campaign performance tracking & reporting The role requires someone with strong communication skills, business mindset and an entrepreneurial spirit to be able to drive and execute ambitious projects involving several internal & external stakeholders - marketing peers, creative, CRM, buying and stores. Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and understanding of the brand, strong interest in fashion and innovation, and the ability to inspire change and drive excitement.

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Supporting multiple marketing teams across the business

Work directly with other teams, like the Studio or Merchandising

Support the Digital Marketing Managers in Reiss' global marketing strategy

Provide recommendations based on performance

Support in weekly & monthly reporting across all markets

Create weekly & monthly reports across all markets

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Offered by University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 ... Enroll for free.

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With real world projects to create and online classes that fit a busy routine, Skillshare makes real learning and growth possible.

Frequently Asked Questions

Get Creative with Skillshare

Learn creative skills to achieve your personal and professional goals.

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Connect with a global community of curious creatives.

Explore thousands of creative classes with our new monthly membership + 1 month free.

Whether it's a first brush on canvas or the last frame in an animation, Skillshare is here to support you on every step of your creative journey.

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With real world projects to create and online classes that fit a busy routine, Skillshare makes real learning and growth possible. Frequently Asked Questions Get Creative with Skillshare Learn creative skills to achieve your personal and professional goals. Tune in and level up at your own pace.

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Do you worry that you don't have what it takes?

Do you wonder where next month's revenue is going to come from?

Are you afraid that you might have to go out and get a job?!

It can be difficult starting and running a successful business - but you CAN do this! With the right strategy and actions, you can create and grow a business that is everything that you want it to be.

Take the next step and book a call with us to get some help with your strategy or check out our courses

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The School of Marketing - Digital marketing training and workshops

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At the School of Marketing we specialise in running digital marketing workshops for businesses and marketing teams. Live virtual marketing training.

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£1900 per level or £2600 for two levels together

Progress onto university final year

Examples of University Progression

Awarding Body

Course Details

The fee for enrolling onto the level 4 and level 5 courses together is £2600. Alternatively students can enrol onto a single level (level 4 or 5) for £1900 each.

Students can make payment using one of the following methods:

Credit or debit card

Bank transfer

Interest free monthly instalments

Paypal

Western Union

ELCAS funding

What is included in the cost of my course?

All course material, including online modules and written assignments

Personal tutor support with 1-2-1 Zoom sessions

Dedicated student support

Access to an online social learning forum

Assignment marking and feedback

FREE TOTUM student discount card

FREE laptop*

FREE access to Our Hubs

*excluding ELCAS funded learners

If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.
Coventry University
Business Management and Leadership BA (Hons)- online- £6,000

Business Management and Leadership BA (Hons) - London Campus - £10,000

Business Management and Leadership BA (Hons) - Coventry Campus- £10,000
Anglia Ruskin University
BSc (Hons) Management (Top-Up) - £4,850
Northampton University
BSc (Hons) in International Accounting -£9,250
University of Derby
BSc (Hons) Business and Management - £5,200
Westcliff University
Business Administration - £11,655 (online) / £15,600 (on campus)
University of Hertfordshire
BA (Hons) Business Administration - £6,400
University of Central Lancashire (UCLAN)
BA (Hons) Business Management - £9,240
University of Hertfordshire BA (Hons) Business Administration (top-up) (Online) Edinburgh Napier University
BA in Business Management - £4,600
BA in Business and Enterprise - £4,600
BA in Sales Management - £4,600
University of Sunderland - On Campus
BA (Hons) Business and Management - £9,250
University of Bolton
BA (Hons) Top-up, fee £10,250
University of Cumbria
BA (Hons) Global Business Management - ON CAMPUS - £9,250 UK/ £13,250 International

BA (Hons) International Business Management - ON CAMPUS - £9,250 UK/ £13,250 International
University of Nicosia, Cyprus
Undergraduate Top up to BA - €6,000
NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.

Am I eligible for this programme?

To enrol onto the level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the level 5 course, you must have attained a level 4 or equivalent.

The business environment
What comes to mind when you think of the word 'environment'? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization's surroundings - its external surroundings, as well as its internal surroundings.
Customers and customer service
This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.
Marketing mix
In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.
Marketing and sales planning
Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
IT in business
There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
Managing and using marketing
This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy, including those which do not operate for profit.
Customers and their needs
The aim of modern marketing is to identify and then satisfy each customer's needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer's needs and wishes.
E-marketing communications
The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations, such as sales, communications, customer services and marketing.
High performance sales
An organisation's success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation's success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.
Marketing strategy
How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization's strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

The entrepreneurial manager
What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.
Organisation structures
Why are organisations structured in the way they are? What determines the optimum structure and how does it differ between organisations? In this module, learners will look at the numerous models and theories that make up organisational structure.
Practical accounting analysis
Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.
Business planning and goal setting
What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.
Politics and business
Impact of politics on business and how it may help or hinder business. This module will educate learners on economic impact, exports and government support.
Business law
Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
Managing in today's world
Business in the modern world. This module focuses on governance and equality as a means to do right in business.
Performance management
Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training and development to ensure high performance in business.
Marketing and sales planning
Learners will analyse how markets, customers, competitors and products can come together in a cohesive plan.
Quantitative skills
On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.

The level 4/5 diploma in sales and marketing has 10 written assignments at level 4 and 6 written assignments at level 5. Students are provided support on the modules and assignments via the 'Tutor' section of the learning platform.
The assignment unit titles for the level 4 course are:

1. Business environment

2. Customer service

3. Customers and their needs

4. E-marketing communications

5. Information technology in business

6. Managing marketing

7. Marketing and sales function

8. Marketing mix

9. Marketing strategy

10. Selling

The assignment unit titles for the level 5 course are:

1. Business development

2. Business models and growing organisations

3. Customer management

4. Responding to the changing business environment

5. Risk management and organisations

6. Effective decision making

More information about the level 5 units can be found here: Qualifi level 5 diploma in business management

Level 4 sample certificate

Level 5 sample certificate

Successful completion of the undergraduate level 4 (diploma in sales and marketing) and level 5 (diploma in business management) and final year of an accredited undergraduate degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources, management or business consultancy.

Choose your course option

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Sales and Marketing (Level 4&5)

£2600

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University 1st year (Level 4) Full course materials and assignments

University 2nd year (Level 5) Full course materials and assignments

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Diploma in Business Management (Level 5)

£1900

Package includes:

University 2nd year (Level 5) Full course materials and assignments

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Diploma in Sales and Marketing (Level 4)

£1900

Package includes:

University 1st year (Level 4) Full course materials and assignments

Also includes:

Unlimited tutor support

Recognised Ofqual qualification

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Undergraduate Sales and Marketing Course (Level 4/5) | Onlinebusinessschool

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Learn the fundamental skills of sales and marketing with this online course. Get a head start on your future career with the skills you need to be an effective salesperson or marketer.

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The BoF Podcast | Angelina Jolie's Unexpected Journey to Fashion

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In her first ever podcast interview, the actress, filmmaker and humanitarian joins BoF founder and editor-in-chief Imran Amed to discuss her vision for her new fashion venture, Atelier Jolie.

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When you post a job using LinkedIn Jobs, we use our data and insights to tap into a network of over 770M+ professionals to match your criteria with a person's skills, experience, and goals. You'll quickly get matched with only the most qualified candidates.

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LinkedIn Jobs | When you post a job using LinkedIn Jobs, we use our data and insights to tap into a network of over 770M+ professionals to match your criteria with a person's skills, experience, and goals. You'll quickly get matched with only the most qualified candidates.

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If you've got digital skills, an innovative mind and the drive to keep up with the latest industry developments then there are plenty of marketing jobs you could do

Advertising account executive

You'll need to be a skilled communicator, as you'll be the point of contact between the advertising agency and its clients. This means being familiar with what the customer wants in terms of the campaign and budget.

You don't need a degree to become an advertising account executive, but a relevant degree or work experience could be pivotal in getting a role in a very competitive sector.

Starting salaries range from £19,000 to £24,000, but you could be on £40,000 with experience.

Learn more about the role of an advertising account executive.

Advertising account planner

Planning and creating advertising campaigns will take creativity, communication skills and the ability to analyse and act upon data. A large part of your job will be liaising with clients as well as working on campaigns.

Open to all graduates, but candidates holding degrees that require applied research skills and a wide knowledge, such as psychology and economics, may be looked upon favourably.

Salaries start between £18,000 and £22,000, rising to between £30,000 and £45,000 with a few years' experience.

Gain an insight into the role of an advertising account planner.

Advertising art director

This role involves working out the visual elements of an advertising campaign, working alongside other teams to craft the finished product. This may involve pitching storyboards or rough drafts to clients and then working in an editing room.

This is a role open to all graduates but degrees in advertising or art-related roles could be especially useful.

A typical starting salary is between £20,000 and £25,000, but some experience and proof of successful campaigns could take you up to £45,000.

Take a look at the advertising art director job profile.

Advertising copywriter

A copywriter writes the text for advertising campaigns, so for this role you'll be working with other teams to build and release a campaign that the client is happy with. Your job may involve thinking of catchphrases and scripts for TV or radio adverts.

A degree that showcases your writing ability, such as journalism, would help your chances when applying, but it's your abilities that matter more to employers. You could strengthen your application by gaining work experience or ensuring your degree has a vocational element to it.

Starting salaries for junior copywriters are around £20,000 to £25,000, with the potential of reaching up to £50,000 with a few years' experience.

To find out more about salary expectations, see advertising copywriter.

Creative director

You will lead advertising campaigns with the bigger picture in mind. Rather than focus on a single campaign at a time, you'll oversee multiple and provide guidance to the marketing department.

Usually candidates who get these roles have several years' experience and a humanities degree.

Salaries for advertising creatives start at £20,000 to £28,000, with the potential to reach £40,000 to £60,000 with experience.

See more about being a creative director.

Digital copywriter

Responsible for writing content on a webpage that often persuades someone to buy a product or service. You might be employed by the company or work freelance.

This isn't something you need a specific degree for but having a portfolio that demonstrates your writing skills will help your application.

Starting salaries for junior copywriters range between £22,000 and £30,000 a year. However, in three of four years you could be earning up to £40,000.

Take a look at skills you'll need to become a digital copywriter.

Digital marketer

This role involves pushing your products and content by various means, including search engine optimisation (SEO) and pay-per-click campaigns. You'll also be interpreting and acting on user data to learn what works and what doesn't with techniques like A/B testing.

A graduate marketing scheme will usually require a 2:1 degree along with an online profile or your own website to demonstrate your interest for the sector and make you a standout candidate.

Entry-level salaries for digital marketing positions are around £22,000 to £25,000, but you could be pushing £28,000 with a few years' experience.

Find out more about being a digital marketer.

Market researcher

You'll become a specialist in doing both quantitative and qualitative research that accurately represents a target audience.

Effective communication skills and the ability to analyse will prove advantageous in your application. A relevant degree in maths or statistics is also expected.

Market researchers usually earn between £20,000 and £25,000 per year, and around £35,000 with some experience.

Learn more about being a market researcher.

Marketing executive

This job involves working as part of large team to bring attention to products and services through projects and campaigns. You'll liaise with many departments on a daily basis so communication skills are a must.

The role is open to all graduates, but a degree and relevant experience will strengthen your application. If you don't have much experience, entry through an apprenticeship and or as a marketing assistant is an option.

If you start as a marketing assistant, you'll be looking at a salary of £18,000 to £22,000, but marketing executives can earn between £20,000 and £30,000 with the potential to reach up to £45,000 after five years.

Discover more about the role of a marketing executive.

You'll usually be working for an agency and with more than one client at a time to ensure promotional campaigns reach the highest number of people.

Working with multiple clients demands organisational skills, as well as a talent for presenting - for which you'll need to be aware of industry terms. A relevant degree is useful but not essential.

You will start on a salary of between £18,000 and £25,000 with the potential to reach £26,000 to £35,000 in a few years.

See what skills it takes to be a media buyer.

Within the marketing team your job is to identify the best platforms for advertising and maximise the effectiveness of each one.

You'll most likely need a relevant degree in an area such as advertising, business or statistics. You'll also need a good grasp of spreadsheets and data analysis.

The staring salary of a media planner is anywhere between £15,000 and £22,000, but this can get as high as £40,000 with experience.

Check out the media planner job profile.

PPC specialist

'Pay-per-click' adverts appear at the top of search engines if the 'bid' is higher than the one below it. That bid is only paid on each occasion the advert is clicked, so learning how to convert clicks to sales is the skillset you'll master.

A degree is usually expected for this role but researching and practising with PPC will impress recruiters and could sway an application.

PPC specialists earn salaries of £18,000 to £25,000 upon entry into the profession. This could increase to £45,000 after five years' experience.

Discover what it takes to be a PPC specialist.

Product manager

You're responsible for analysing the success of a product as well as identifying the direction it should go in moving forward. You'll need the attentiveness to listen to your peers and audience, but you'll also need to be creative.

A business-related degree along with experience and a good network of contacts will help you to be successful in this job.

The starting salary for a product manager varies, at entry level you can earn between £25,000 and £40,000. At a senior level, this figure is closer to £60,000.

Read more about being a product manager.

Public affairs consultant

A role advising clients on their company policy will be good for those with a solid understanding of politics and current affairs. You'll need excellent research skills and equally good communication.

A degree in politics, public relations or journalism will certainly help your application, but knowledge and personal qualities won't be ignored and may even be valued more.

You'll be earning a salary between £18,000 and £25,000 upon graduating, but once you're established you can expect something closer to £25,000 to £45,000.

Learn about the role of a public affairs consultant.

Public relations officer

Public relations (PR) is about having a good sense of how a company appears to their target audience, so you'll need interpersonal skills and a grasp on business.

It would therefore be helpful to have a qualification related to business, especially as PR is a competitive field. A postgraduate qualification may be worth exploring to increase your chances of entry.

PR officers usually have a starting salary of £18,000 to £24,000, rising to £40,000 for those in senior roles.

To find out more see the public relations officer job profile.

This is a creative role that requires you to think of marketing strategies to gain your audience's attention. This could involve samples, coupons and competitions, but often companies like to think outside the box.

You may not need a degree, but it would be advisable to pick up some industry knowledge. Recruiters will be looking for enthusiasm and initiative, as well as relevant qualifications.

To start with you'd be on a salary of £18,000 to £24,000. Depending on your experience this could rise to £38,000.

Check out the sales promotion account executive profile.

SEO specialist

You'll work on drawing website visitors organically by learning the search engine algorithms, and by optimising content so it ranks highly. A good way to build your knowledge and experience of this is through your own blog or website.

Many universities have SEO postgraduate courses. Alternatively, you could do an online course or enter through a graduate scheme.

At entry level you can earn around £18,000, which increases to £28,000 at an agency. With experience you can expect up to £36,000.

Discover more about what being an SEO specialist involves.

This role will require a broad knowledge of social media and a grasp on trends. You'll maintain your company's social accounts with regular content and analyse data/impressions.

Employers place a lot of emphasis on experience and what you can personally bring to the role.. There isn't often a qualification requirement for a role such as this, but there are courses and apprenticeships you can do if you'd like to beat the competition.

In assistant/junior roles you can expect a salary between £19,000 and £25,000, rising to £30,000 to £40,000 with experience. Freelance rates range from £15 to £25 per hour.

Learn more about the social media manager role.

Sign up to get personalised job alerts and shortlist your favourites

Web content manager

In this job you'll be responsible for maintaining an organisation's website, in terms of structure, usability and updating the content. Strong IT skills will help you excel, but you'll also need an eye for detail and excellent grammar.

English-related degree subjects will put you in good stead for roles that involve writing copy. It could be worth picking up some practical experience beforehand, as it's generally held to a higher regard than qualifications.

Web content coordinator salaries start between £20,000 and £25,000, but once you're in a management role you could earn up to £40,000.

Learn more about how you can become a web content manager.

Find out more

Written by Henry Godfrey-Evans, Editorial assistant

Prospects · December 2022

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Written by Henry Godfrey-Evans, Editorial assistantProspects · December 2022

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Discover the wide range of careers available in the marketing, advertising and PR industries.

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Whichever industry you choose, marketing is about understanding what's happening around you through the research you do. It's about knowing what your customers want, what your competitors are doing, and ultimately selling and promoting your product the best way you can.

Have you ever been looking at a pair of shoes on the internet or another product which then pops up on your social media feed? This is not a coincidence. It is a marketer's job to pick the best ways to reach their customers to promote and sell their products.

So, whether you see that TV advert for a new car, that newly released burger displayed at the bus stop, or an influencer promoting something on TikTok, all of it is connected to marketing.

A successful career in marketing requires a lot of different skills and knowledge. Whilst not all of these skills are necessary, if you can pick out a couple that you're good at or if you're studying any related A-Levels, this will really help you when applying for marketing roles or courses.

Art and Design

If you have a creative flair, a career in marketing would suit you well. The ability to create and communicate products in a compelling way, will help you to succeed in the industry. And an interest in how brands visually differentiate themselves, will make you stand out against others looking to get into the industry.

English and Humanities

Effective communication is key to marketing, so if you're good with words and language, marketing could be perfect for you. Whether it's a magazine article or social media advert, you'll be talking directly to your audience and unless you get the important points across clearly, you'll never persuade them to buy your product.

Maths

If you're good with numbers, lots of elements of marketing require a good grasp of maths. From analysing customer data, to calculating whether a promotional campaign has been profitable, there are various roles within the industry that you could be right for.

Computer studies and IT

Technology has become increasingly important to marketers in helping them deliver and promote their products in the market - just look at the rise of programmatic advertising and augmented reality. The forward-thinking people with the technical skills to make all of this happen, are among the most successful marketers.

Languages

Marketing is an increasingly global business. The ability to speak foreign languages and understand other cultures gives you a major advantage when working for multi-national companies. This could also give you the opportunity to live and work abroad.

Why a career in marketing?

If you're looking for a job:

Where your day is never the same, full of different activities and working with different people

Which is exciting, something you can be passionate about and actually be able to show this passion through your work

Or have a career that could go in many different directions depending on what you enjoy, and learn skills that you could use to set up your own business one day.

Then marketing could be for you!

Marketing is present in every organisation in some way, across all industries. So whether you're interested in fashion, sports, gaming, or whatever your passion is, all of these brands need marketing. This means as a marketer you can not only work for a brand you are passionate about, but you can also make a real difference through the work you do.

No matter where you work, marketing is always changing. In recent years we've seen social media platforms like Instagram, Snapchat or TikTok take off, and marketers have had to adapt. Nothing stays the same for long, keeping your career different and interesting, but you will always need to be learning to keep up.

Marketing is a department full of people who have different job roles and responsibilities. You could have the creative flair, the strategic mind set or numerical skills, there is something for everyone.

As an aspiring marketer, getting into the industry can seem daunting, but finding your true potential in marketing isn't limited to one specific route. If you haven't figured out your route into the industry yet, you still have a range of options to choose from. Whether you want to earn and learn, have your heart set on university or want to gain a recognised qualification, the choice is yours. Click on each route to find out more.

If you have any questions regarding our qualifications or other routes into marketing
Call +44 (0)1628 427120
Email qualifications@cim.co.uk

Don't forget to follow us on social media to find out more about marketing.

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Get into Marketing - start your marketing career with CIM

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There are various routes to start your marketing career. Find out how The Chartered Institute of Marketing can support you no matter your journey.

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How do I get a graduate job in marketing?

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Everything you need to know to start your marketing career. Learn about roles, qualifications, working life and employers. Begin your marketing job hunt here.

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If you have been reading Glam Observer for a while, then you know how we like sharing information with you about the different careers in the fashion industry, and show that there is more to fashion than designing and modeling clothes. We recently talked about the role of a fashion buyer, how to write for fashion magazines and sustainability PR manager, and in this article we will explore another field of fashion: Fashion Marketing.

If you consider yourself an analytical person and a digital savvy with an artistic eye, then you have probably thought about Marketing. Though this career is part of the business side of the fashion industry, it leaves room for a lot of creativity.

So, if this role sounds exciting, grab your notebook, and let's see how to get a job in fashion marketing.

What Is Fashion Marketing?

Before diving into the tips and steps on how to get a job in fashion marketing, let's learn more about it.

Marketing is one of the most important aspects of any fashion business. Without it, brands wouldn't gather as much attention from the consumers or create awareness around the products and their sales. So to make it simple, we can say that fashion marketing is the process of promoting products and services to the target audience with the goal to boost sales and make profits.

Fashion marketers can be responsible for promoting a particular product - clothes, shoes, accessories -, a collection, or even the whole brand. No matter the niche, the goal is to create a powerful image around one or several products to see increased sales. The image of the brand depends in large part on marketing because it can be perceived either as "good" or "bad" by the audience. In addition, marketing helps to place the brand in a particular category and to be perceived that way by the consumers - for example as streetwear, affordable or luxury.

Traditional marketing vs Digital Marketing in Fashion

The marketing department has changed over the past years with the new advertising opportunities. If before brands and marketing managers relied only on traditional marketing with media such as radio, television, billboards, newspaper and other printed ads, nowadays with digital marketing, fashion brands have way more opportunities to explore. The advent of digital has brought many new channels to reach consumers globally and not just locally like with traditional marketing. Digital marketing includes email marketing, content marketing (blogs, SEO) and social media (paid and organic advertising, influencer marketing).

The digital space has not only been a great opportunity to reach customers and inform them about brands and products, but it's opened new business opportunities as well by giving everyone the chance to sell globally directly without the need of opening physical stores around the globe. eCommerce has in fact became crucial both for new and established fashion brands.

Digital marketing has now become the primary focus for fashion brands but an hybrid model that leverages a combination of traditional and digital marketing is what most companies should utilize. By diversifying the marketing efforts brands can reach a different type of audience. If you are considering a career in fashion marketing you need to be well informed about these two as choosing the right marketing strategy is crucial to get the most out of the marketing budget.

A fashion marketer usually has the following responsibilities:

Conduct competitor and market research to look for best and innovative practices

Come up with creative, fresh ideas for campaigns and create them

Prepare marketing materials

Take care of the email development (share briefs & contents, provide feedback, validate schedules and emails, and set deadlines) and email audience

Test and set up ads and conduct client targeting

Plan and manage projects, special product launch, and events, and control they are executed on time

Analyze post-campaign results, KPIs, and ROI to analyze their success and improve performance

Write reports

Build relationships with internal and external stakeholders

Take care of the documentation, imagery, files, and presentations

Assist with search engine optimization

Assist with the translation of the campaigns

Of course, this list is non-exhaustive, and a Marketing manager's duties can vary depending on the narrow job they do (we talk more about it in the section below).

Because this career involves both creative and analytical tasks, collaborative work with the other departments is very important in Marketing. To give an example, it is common to work with fashion designers to understand their vision for a campaign, and what message they want to transmit about their collection. You could also be collaborating with the Communication department to work on the message and the design of marketing campaigns. And you could also find yourself working with buyers and merchandisers to understand better the trends of the moment, the customers' behavior and purchasing patterns, what products sell best, which ones need more promotion, etc. You got it: many departments inside a fashion company can help marketing managers do their job more successfully by sharing insights that would help to build an effective message of the product/collection/brand and make a profit.

To sum up, there is a mix of tasks in Fashion Marketing: from ideating and creating campaigns and materials, to building a strategy, to managing the project and analyzing data.

Fashion Marketing Jobs

Marketing is a very broad field, so there are all kinds of jobs related to it. We are listing some of them:

Digital Marketing (intern, assistant or manager)

The Digital Marketing manager is responsible for all the online marketing activities of the website (SEO, SEM, paid social) affiliate marketing program, and email marketing campaign strategy.

Email Marketing (intern, assistant or manager)

As a part of digital marketing, email marketing involves sending emails to the brand's customers to inform them of new arrivals, discounts and special programs and services with the goal to increase their loyalty and lead to a purchase.

There are several branches within merchandising, and the role can actually overlap with the one of a buyer. There is the Collection Merchandiser, who elaborates the collection plan with the designer, and identifies new product opportunities that will boost sales. And there is the Retail Merchandiser who analyzes past sales and conducts a follow-up re-assortment.

A trend forecaster identifies new trends and predicts how they will shape the fashion industry: from silhouettes and colours to textures, graphics and fabrics.

Communication

The communication team is responsible for all the communication of the brand across all channels (print, digital, social media). They develop strategies to increase the brand's visibility and contribute to shaping its image.

This role can overlap with Communication, but generally a PR manager's responsibilities can extend, as they usually have more responsibility in terms of managing a brand's reputation in the public's eyes.

This role deals with the strategic part of social media management, so a social media manager is responsible of proposing short and long-term, free and paid strategies to increase brand awareness online.

Brand manager

The brand manager takes care of shaping and preserving the identity of a brand. They conduct analysis on trends, customers, competitors, production, and inventory management. They also develop new business plans and strategies.

Influencers and celebrities partnership Manager

The influencer marketing manager plans, executes and delivers influencers activity. Their tasks include cultivating and strengthening the relationships with influencers, coordinating their campaigns and events during product launches, fashion week, etc.

Event planner

An event planner is responsible for organizing any event of the brand from A to Z. They usually work with the PRs to reach out to the Press, clients, Influencers and VIPs, and take care of all the logistics.

E-commerce

An ecommerce manager will usually coordinate the launch of products on the brand's website. They supervise products, campaign photoshoots, the digital communication and conduct performance analysis.

A product developer plans, develops and presents fashion products for a specific market within a company, such as womenswear, footwear or accessories, and monitors sales, among many other tasks.

How To Get A Job In Fashion Marketing?

1. Studies that can help you get a job in Fashion Marketing

Now that we see that there are many fashion marketing roles, you have many options when it comes to choosing a degree. Actually, landing a job in fashion marketing can even seem easier than landing a stylist or designer position, for example, because it is a broad field that is accessible with traditional degrees (but even if you want to work as a stylist, designer or any job in fashion, really, you don't have to attend a fashion school).

All these jobs that fall into the Marketing category have their own specificities in terms of studies, skills, and requirements, so we will look at Fashion Marketing from a bigger perspective and see what degrees can help you land a job.

The first degree that comes to mind is, of course, Marketing.

But since we are like to show you how to break into the fashion industry from any field, even the ones that may seem unrelated to a fashion job at first glance, let's see what are the other possible studies.

Business/Management studies are a good option because they teach the foundations of business, including marketing because it's an unimportant area within an organization.

Since Business and Management are international-focused degrees, theycan help you to work with international fashion companies and stakeholders. What's more, they provide knowledge of current global markets and teaches skills that can be transferable to the marketer role, such as numeric and IT skills, research and data analysis, strategic and logical thinking, planning, communication, and autonomy, among others.

Another possibility is to study Economics or Finance.

They will provide you with an understanding of the market situation and structure, and give you mathematical, statistical, and computer skills - all of which are highly requested in Fashion Marketing.

Nowadays, many marketing campaigns are advertised on the digital platforms, so knowing about social media trends and marketing strategies can be a key to building successful marketing campaigns.

Finally, Communication or Public Relations can also open many doors for you.

Working in fashion marketing is not only about staying behind the computer all day analyzing data and reports; it also involves building relationships with members from fellow teams in your company, as well as external stakeholders, so it's important to have great communication skills. Plus, PR will give you a foundation of Marketing, project management, and event planning skills. As to Communication, it can help you to create advertising strategies, and understand which channels are most effective to communicate.

2. Develop the necessary skills

6 Skills Needed For Fashion Marketing

Analytical and numeric skills

It may not look so glamorous when as a marketer you have to spend a lot of time doing benchmarking research, and analyzing the trends, campaign results, and sales. So first and foremost, in this job you need to have strong analytical and numeric skills, which involves knowing how to use Google Analytics and Excel.

Computer skills

When your daily tasks include email development, working with ads, and doing client targeting, computer programs are your best friends. Fashion Marketers use tools such as Facebook Ads, Google Ads Manager, Adobe Campaign, HTML, and other programs that help with marketing. Knowledge of SEO (Search Engine Optimization) is also a frequently requested skill.

Creativity

Eventhough a career in Marketing is part of the business side of the fashion industry, it leaves room for a lot of creativity. How could it no when our world is overloaded with campaigns trying to attract our attention around the brands and their products? So you have to be creative and come up with innovative ideas and strategies to stand out among the competitors.

Project management

Brainstorming is one part of the job, but then comes the part when you have to sit and plan the project. Depending on the narrow marketing job, this may be one of your primary functions, so you will have to develop a strategic plan and manage every aspect of the project - such as a campaign or an event - and make sure that deadlines are met.

Communication

Marketing is a team job, so staying in touch with the other departments is necessary to have all the information about a product, and promote it successfully. The same applies to the stakeholders to make sure the product is well-positioned on the market.

Organizational skills (and everything else to survive in a fast-paced environment)

There are so many soft skills that can make your job as a fashion marketer easier: attention to detail, problem-solving, flexibility, meeting deadlines, and being able to work autonomously, under pressure and tight schedules...you name it.

This job requires strong will and determination, so make sure you work on these skills and include them in your resume to boost your chances of landing a marketing job.

3. Apply for marketing internships and jobs

Now that you know everything you wanted about the career in fashion marketing (at least we hope so), now it's time to apply for marketing jobs. If you are just starting, you should look for marketing internships first. You have a lot of choices: marketing or digital marketing, or maybe you want to try working in cross-functional fields such as eCommerce or communication. The good thing about it is that you can try out different roles, as your tasks may vary from one job to the other. So, build a strong resume, write a personalized cover letter and use unconventional strategies such as creating a portfolio and networking, and start applying. You can learn more about these tips in my free masterclass.

Good luck!

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How To Get A Job In Fashion Marketing - GLAM OBSERVER

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Let's explore another field of fashion: Fashion Marketing. We're sharing what you need to do to get a job in fashion marketing.

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Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.

For some, working in the fashion industry is the ultimate goal; fast-paced, glamorous and exciting. There's much more to the fashion industry than just fashion designers and models. There are lots of different opportunities available for those looking to work in fashion.

Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.

A sometimes challenging role, fashion marketing can be incredibly rewarding, allowing you to see the direct impact of your efforts.

WHAT IS FASHION MARKETING?

Many people have heard of it, but what is fashion marketing? Fashion marketing is the process of advertising clothing and accessories to the desired target audience. It's here where fashion and business intersect. One of the most important aspects of fashion, marketing helps boost sales and profits as well as build brand awareness and alter consumer perceptions.

Through marketing, brands are perceived in a certain way e.g. luxury/affordable, tailoring/streetwear, mature/young. Fashion marketing encompasses a wide range of mediums including magazines, social media, billboards, events and more. Consistent brand messaging across all of these mediums is key to making sure a brand has the maximum appeal to its target audience.

Fashion marketers may be required to promote a whole brand, a collection or even just a single product. The products must be positioned perfectly and make the right impact in the process.

Marketers will work with many different departments to get this process right. In fashion, you may work with visual merchandisers to present products in a specific way, as well buyers, merchandisers and designers to ensure the correct products are available for sale.

FASHION MARKETER JOB DESCRIPTION

Fashion marketing is a broad term covering everything from copywriting to social media management. Whilst some fashion marketing roles involve a bit of everything, there are many specialised roles out there. It's important to think about which areas of marketing appeal to you before applying for a role.

The main areas of responsibility that will be outlined in a fashion marketer job description include:

Strategy creation

A marketing strategy helps a brand to map out where they want to be and how to get there. As a fashion marketer, you will be expected to put together comprehensive strategies to help brands reach both their short-term and long-term objectives.

Different marketing strategies for different aspects of a brand may run alongside one another, whilst others may encompass the whole company. The ultimate aim of a marketing strategy is to communicate brand values to consumers in order to drive sales and maximise profits. This may be done through a brand awareness campaign, product launch campaigns and more.

Provide consumer insights

Working as a fashion marketer, you'll have to use analytical skills to track the success of campaigns. This gives you insights into your consumers that can be applied to business decisions.

Analysing marketing campaigns can help brands to understand what resonates with their target audience, how their consumers like to communicate (e.g. which marketing channels are most effective), as well as which products/areas should be focused on in future campaigns. These insights can be shared with the whole business.

Fashion marketers may also carry out market research prior to launching campaigns or products to understand how consumers feel before refining their ideas further.

Creation of marketing materials

Creating marketing materials could refer to a wide range of mediums, from creating copy for magazines and online marketing channels, to overseeing photoshoots and events to make sure they deliver the desired brand messaging.

As a fashion marketing manager, you'll play a key role in the creation of all marketing materials, whether this is through directly making them or overseeing their production. You'll also have to create a plan for their implementation, deciding where marketing materials will be displayed, when they will be launched and how to track their success.

Develop brand image

Brand image is the key to market positioning. It's responsible for attracting the right consumers (your target market) to your brand. As a fashion marketer, you'll have to consider brand image in every decision you make. It's the job of the marketer to integrate all departments to make sure there is a consistent tone of voice across all channels.

Sometimes, you may be tasked with altering brand image. A brand may be looking to target a new market segment, or consumer perceptions may have shifted slightly. Fashion marketers will work closely with designers and other departments to create new assets and campaigns to portray their new desired message.

Predict and track trends

Fashion marketers need to have their fingers on the pulse at all times. They need to understand which products should be front and centre of their marketing campaigns, and which products and themes should be phased out. Being able to predict the next big thing in fashion is key to getting ahead of the competition and cementing your brand as a market leader.

You would work alongside designers, buyers and merchandisers to inform new collections, quantities and styles, as well as stylists and visual merchandisers to present priority products to the consumer.

Maintain marketing budget

Working within a fashion brand, marketing managers will be tasked with ensuring associated activities fall within budget. As a fashion marketer, you'll be responsible for determining the most cost-effective marketing strategies in order to drive profits. To do this, you'll need to consistently assess the success of campaigns to determine Return on Investment (ROI), learning what works well to maximise future marketing spending.

WHAT MAKES A GOOD FASHION MARKETER?

The role of a fashion marketer is extremely varied, so you'll need a range of strengths across different fields. Not only do fashion marketers need to be highly creative but they must also be business-minded.

Working as a designer or visual merchandiser relies a lot on your visionary talent, and your ability to understand the latest trends and interpret them in a unique way. A career in fashion marketing requires all of this - and a lot more!

FASHION MARKETER SKILLS

1. Business-minded

One of the most important qualities you need to succeed in fashion marketing is a business-savvy mindset. The ultimate aim of marketing is to generate sales. You'll need to recognize the link between marketing and revenue and understand how to create marketing strategies that convince consumers you're the brand to spend their money with. Marketing involves a lot of analysing metrics and results to decipher what worked and what didn't, allowing you to strategically apply these learnings to consequent efforts.

2. Creativity

All the best marketers match this logical business approach with a generous burst of creativity. There's more to marketing than just strategy and analytics alone! Fashion is a highly creative and competitive industry, so you'll need to think outside of the box to reach your target audience.

I find that people who have the most ridiculous ideas make the best marketers. These kinds of people think outside the box and don't care if their ideas get laughed off the table because once you're done laughing, they've already thought of a new idea for you to consider.
Patrice Batson (Marketing Manager at Elle)

You'll need to think about what's going to capture the attention of your target audience. What tone of voice should you use? How do you talk to them across various digital marketing channels, and how can you stand out in the extremely competitive fashion industry? All these challenges require thinking on your feet, originality and the courage to go against the grain.

Tenacity, as well as fearless thinking, are important in marketing roles. Don't be afraid to suggest slightly unorthodox strategies; every great idea must start somewhere.

3. Drive

Like many careers in the fashion industry, fashion marketing can be highly competitive. As a fashion marketer, you are in competition with other brands in the space. You must be reactive to the industry's landscape, identifying and capitalising on given opportunities.

Anyone who can show they have a sound knowledge of social channels will definitely set themselves apart. If you have a fashion blog that will help too, as it shows you have a committed interest in fashion.
Sophie Lockard, Marketing Manager at Boohoo.com

Fashion marketing roles can also be extremely competitive. To land the job, you'll need to go the extra mile to prove you're the right choice for the role. Show you're serious about a career in marketing by having a fashion blog or other relevant extra-curricular activities.

Those extracurricular activities give an employer a great place to see your writing and marketing skills in action. And it shows them that fashion is an important part of your life!

4. Curiosity

Fashion marketers need to be research-driven in order to get the most out of campaigns. You need to be hungry for information, an early adopter of new trends, observant and always have your finger on the pulse of what's happening in the fashion world. Fashion is closely linked to other industries like music, celebrities and the arts, so an interest in current affairs and pop culture will help inform your work and make you stand out.

According to Patrice Batson, curiosity is the most important trait you need to get ahead in fashion marketing. "Curiosity will help you to gather knowledge that makes a product better or launch a new fashion campaign," she said.

5. Personable

People don't like to feel like they're being sold to. As a fashion marketer, you need to be personable, appealing to the human side of your consumers, and sell a lifestyle rather than a product. You need to come up with strategic ways to position your product without alienating or irritating your target audience. This is an underrated skill that is very important in digital marketing.

You'll also work with many other departments when carrying out the day-to-day duties of your role. You'll need to build effective working relationships and inspire a shared vision across teams to make sure brand messaging is consistent.

HOW MUCH DO FASHION MARKETERS MAKE?

A fashion marketing salary can range from around £20,000 to around £120,000+. Research from Glassdoor and Indeed shows the average salary for marketing professionals in the UK.

FASHION MARKETING SALARY BREAKDOWN

Specialising in this field, your fashion marketing salary could range between the following depending on job title and experience:

Marketing Assistant: £20,000 - £26,000

Marketing Executive: £26,000 - £35,000

Marketing Manager: £37,000 - £45,000

Senior Marketing Manager: £50,000 - £70,000

Marketing Director: £90,000 - £120,000+

HOW TO BECOME A FASHION MARKETER

If you're looking at how to become a fashion marketer for a fashion brand, your first decision is whether you'd like a more general or specialised marketing role. You could choose to specialise in areas including social media, digital marketing or PR.

Alternatively, you could take a more general role to try out different areas and then specialise further down the line.

Qualifications

Like most careers in the fashion industry, fashion marketing can be a competitive field. A qualification or degree in a relevant field will set you apart from applicants.

At the Fashion Retail Academy, our diverse range of courses are specially designed alongside our industry partners. They teach you the specific skills you'll need to succeed in your chosen area of the fashion industry.

For example, we live in a world that's becoming more and more digital, and there is huge demand within the fashion industry for graduates with digital skills. Our highly specialised courses are designed to help you gain employment; 91% of our students are in employment or further study within 6 months of completing their course.

For a career in fashion marketing, our Level 4 Digital Marketing or Level 4 Fashion Retail (with Marketing) diploma courses will get you qualified for an entry-level role in the industry in just one year.

You could also study our BA (Hons) in Marketing & Communications for Fashion undergraduate degree. Our degree programmes are condensed over two years, saving you time and money, and getting you into the industry faster than your peers at traditional universities.

Internships and Work Experience

Gaining practical experience in a fashion marketing role can help you to stand out in a competitive job market. Taking on real-world responsibilities and challenges helps you to develop fundamental skills for fashion marketing.

Work experience can also give you invaluable insight into the inner workings of the fashion industry, boosting your CV and confidence in the process.

By choosing the Fashion Retail Academy, you can gain experience alongside your studies. Our courses include a hugely beneficial three-week work placement to give you that vital practical experience. We also work with over 140 retail partners, setting live briefs throughout our courses, allowing you to work on real-world challenges.

There are also a number of internship opportunities out there. Whilst interning in a fashion-related role would be beneficial, experience in a marketing agency would also be great! Be proactive in your approach, contacting marketing agencies specialising in your area of interest to ask about internship opportunities.
Think fashion marketing is right for you? Take the first step to your dream career and study with the Fashion Retail Academy. If you have any more questions about any of the courses on offer at the Fashion Retail Academy, send us an email at info@fra.ac.uk. We'd love to hear from you!
[Originally published: 2017]

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Fashion Careers: Guide to Fashion Marketing | Fashion Retail Academy

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Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.

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The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years.

Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

In this article, we'll give tips for those looking to create an agency and agency veterans looking to grow and hire top talent.

Starting your own social media marketing agency

If you're looking to create an agency, this section is dedicated to you. If you already have an established agency, skip to the next section.

Here are five tips for starting your own social media marketing agency:

1. Define your niche and services

Before you move forward, you need to determine your niche. Tailoring your niche will help you define your service offerings and your potential clientele. Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. For example, many TikTok marketing agencies specialize in creative productions and talent management.

Once you confirm your niche, begin thinking about the range of services you want to provide. Modern agencies offer services that include creative, strategic and tactical support across social channels.

Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. Since agencies can offer a variety of services, specialization is very common.

According to our Agency Pricing and Packaging Report, 33% of agencies describe themselves as full-service:

Defining your social media agency services will also determine the tools you want to use and your pricing, which leads us to our next tip: set your prices.

2. Set your pricing

As you grow, you'll be able to charge more and adjust your business margins, but here's a glance at average monthly pricing based on our data:

Think about how you want to charge your clients as well. You can offer a la carte services, value-based pricing, packaged services or standard pricing with customized add-ons. You can also change per client.

3. Create a business plan

As they say, a dream without a plan is just a wish. The same goes for creating your social media marketing agency. You need to create a business plan to lead your decision-making as an agency owner. More importantly, you need a solid financial foundation to get started and continue operating.

4. Build and nurture your clientele

This is one of the most important parts of building your marketing agency. Note that the amount of clients an agency can service depends on its size.

Here's a quick glance at the average number of clients by agency size, according to our report:

Nearly 40% of SMB agencies average between 5-10 clients, and an additional 32% average 1-5 clients.

Mid-sized agencies most commonly (31%) average 5-10 clients, followed by 28% that average 10-20 clients.

A quarter of enterprise agencies average 10-20 clients, 19% average 20-40 and 16% average more than 40 clients.

There are several methods you can use to help grow your brand. Here are a few ways to build your clientele when you're starting your agency:

Pitch to clients within your niche

Use your current network to secure clients and projects

Attend conferences so you can network and create connections in person

Pay attention to freelance websites for potential clients/projects

Embrace social selling and use online communities like LinkedIn to identify prospects

Run events like webinars to increase brand awareness

Volunteer pro-bono or discounted services for a non-profit to show your brand values and earn experience

5. Hire employees

As you grow, you'll need more employees. You won't have a full team starting out and that's okay.

You might only be able to handle a team of two to three people at first because your hiring relies on your financial resources. If you already have a team, evaluate the skills they encompass, then consider which roles are non-negotiable for you at the moment. A content writer, graphic designer, lead generation marketer and an accountant are some examples of good roles to help launch your agency.

6. Track your growth and improve your portfolio

Learning how to start a social media marketing agency won't happen overnight. You'll need to track your high and low points to determine the next steps for improving and scaling your business. Even the biggest social media marketing agencies evaluate their performance, so get into the habit of reviewing and tracking your growth.

Along with tracking how far you've come, make sure to continue adding to your portfolio. A good portfolio will illustrate why potential clients should work with your agency. Whenever your agency closes out a project, add it to your portfolio. Consider adding testimonials or case studies to strengthen your experience even more.

A case for growing your social media marketing agency services

Social media has quickly matured over the years, requiring marketing professionals to create more sophisticated strategies with efforts tied to business impact. Brands are looking to agencies to help them tackle complex challenges and stay ahead of their competitors.

Modern agencies are also grappling with the challenges of more brands shifting their marketing functions in-house. Thus, the range of services offered by social media marketing agencies has exploded over the past two years, becoming more specialized to meet the needs of today's clients.

According to our data, over half of agencies have added new services in the past 12 months and more than a third have prioritized core services. Those that haven't already created new services plan to do so within the next 12-24 months.

To keep up with the landscape, many agencies are expanding their services from traditional executional work to more strategic advising and consulting. Although there's still a need for executional work, three of the top five most offered social media marketing services lean toward strategy.

The most popular agency services include social media strategy (97%), content creation and publishing (94%), social media management (92%), paid social (87%) and social media analytics (86%). Hands-on services like social media engagement and community management are less popular compared to 2020.

However, expanding your services isn't possible without the right staff on board. Once you have a talented team secured, your agency can grow and develop more social media marketing services.

Staffing your agency: 5 best practices to find and retain top talent

According to our data, during times of economic uncertainty, agencies focus on client retention and growth, refining agency expertise and lowering fixed costs. A whopping 80% of agencies say retaining clients is the #1 focus during economic uncertainty as well.

This is why retaining your current employees is so imperative. Your team can retain clients because they already have the experience required to do so. And strong, established relationships with clientele drive referrals-90% of agencies rely on word-of-mouth or referrals to drive new business.

Along with retention, staffing your agency with top talent is just as important. Expanding your team could help you address the growing amount of services clients expect and many agencies are incorporating. Plus, dispersing a workload across a large team can widen bandwidth and help your team avoid burnout.

Here are five best practices to help your discover and retain top talent:

1. Write relevant job descriptions

The good thing about hiring for a social media marketing agency is that your future employees are already online. The hard part? Crafting a job description that will attract ideal candidates and make your brand stand apart in the sea of applications.

A straight-foward, thoughtful job description will attract qualified talent because it shows you're able to understand the requirements of the role. It also shows your brand has transparent communication.

Also consider if and how the job description includes inclusive language. We all have implicit biases that can sneak into the hiring process. Having a diverse team isn't just about representation-it's about having a diversity of thought, experience and skills necessary to build your brand. An inclusive description can encourage applicants from marginalized groups to submit their applications.

2. Take advantage of social recruiting and employee advocacy

Again, meet potential teammates where they are and utilize social recruiting. Job seekers are already following companies on sites like LinkedIn to find opportunities. Social media allows recruiters to find qualified candidates faster and can help narrow down the applicant pool too, so take advantage of it. Check out our guide on creative hiring post examples to learn how to set your brand apart in the marketplace.

Plus, if your agency implements social recruiting effectively, you give prospective candidates a glimpse into your company's culture. Sprinkle in some employee advocacy content and you've increased your recruitment reach significantly. A current employee sharing a job listing while raving about working for your agency goes a long way.

3. Consider flexible working hours

Today's job seekers are looking for positions that will allow them to work from home or work flexible hours. It's the new norm in our post-2020 world and it isn't going anyway. Potential candidates will be attracted to the flexibility, but it's a win for your brand too. Widening working hours allows brands to cover different time zones, targeting a more diverse location range and hopefully more clientele.

4. Hire for specialized roles

The days of the jack-of-all-trades, master-of-none professionals are fading away. Clients are requiring more specialized services and your team will need to follow suit to keep up in the current landscape. Agencies are notorious for high-stakes, fast-paced environments, but this type of culture isn't effective or sustainable, which leads to our next tip: help avoid burnout.

5. Help current teammates avoid burnout

If you're interested in retaining your top talent, this tip is very important. If your current teammates feel frequently overwhelmed with their workload or feel unheard, they're at risk of burnout. In extreme cases, they could even pursue quiet quitting.

Only 29% of social media marketers say they're comfortable talking about burnout with a direct manager. Creating a culture of transparency, trust and support can motivate your current team to continue doing great work.

Elevate your social media agency services with social listening

Understanding the current agency climate and how to attract and retain top talent is just the beginning of scaling your brand.

To learn more ways to grow your business, read our guide on how to grow a digital marketing agency using social listening.

Jamia Kenan

Jamia Kenan is a Content Specialist for Sprout Social based in Atlanta, GA. When she's not writing, you'll find her talking about the Internet from the latest TikTok trends to NFTs and the metaverse. She also enjoys trying new restaurants, hiking and watching movies.

Read all articles by Jamia Kenan

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How to start and grow a social media marketing agency

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Top Social Media Influencers To Follow For Four Different Niches

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By Sophie Hales In today’s digital age, influencer marketing is no longer just a marketing ‘fad’, but is considered an extremely successful advertising method and, in fact, is the best-for-ROI. Acc…

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The truth is, I always wanted to be a marketer. I just didn't know it.

And, as it turns out, I'm not alone.

The 12 origin stories here come from marketing leaders and influencers around the globe. Some knew their calling from an early age, as proven by eight-year-old hand-delivered neighborhood newsletters and a fifth-grade paper written about cigarette ads. Others deliberately avoided corporate life, studying music and playing the trombone. (I'll let you guess which story belongs to Ann Handley!)
One thing is clear: There's more than one road that leads to success in marketing.
My own path to marketing was not planned; I was led by Australian immigration laws. As a recent graduate, I finished a three-month working holiday in Sydney and wasn't ready to leave. (I know: Sunshine, beaches, and an average annual temperature of 71°F. Big surprise.)

I considered my options. The practical choice? Return to my Wisconsin hometown (in January, a balmy 15°F), and start writing cover letters for jobs I wasn't sure I wanted. Then, inspiration hit: Marketing. I could get a student visa, and, best of all, a masters degree in a profession I was made for.

I'm a performer, communication studies major, and recovered shopaholic. How had I missed it?!

It's a fact true for many of us: Marketing is more than a paycheck, it's a passion.

We are committed to much more than promoting products. We love what we do. According to the 2019 Marketer Happiness Report by MarketingProfs:

Only 18 percent of marketers say they are "somewhat unfulfilled" or "not fulfilled," and

80 percent of marketers have someone they can turn to when dealing with a challenging work problem.

The best marketers appreciate people. Be it customers or co-workers, we're all about communities and helping others.

So, how did so many genuine people end up in this profession? (A profession in which, let's face it: Authenticity is always preached, but a select few choose not to practice.)

I reached out to the marketers who bring out the best in us and asked, "How did you become a marketer?"

The answers resulted in five lessons you can apply to your marketing career, whatever stage you're in.

Across the board, I'm happy to say, this is a community to take pride in.

1. Perseverance really does pay
Andy Crestodina, CMO and Co-Founder, Orbit Media Studios, Inc. An author and speaker who founded his own company, Andy has provided digital strategy to more than 1,000 businesses, as well as countless others through his book, "Content Chemistry: The Illustrated Handbook for Content Marketing." Andy's recognition is extensive; he has been named a Top 10 Online Marketing Expert by Forbes, A Top 50 Marketing Influencer by Entrepreneur, and a Top 10 Social Media Influencer by Social Media Explorer.
"For me, marketing was a necessity. It was do or die. I would have starved (or worse, gotten a real job), if I hadn't figured out marketing.

"We were a tiny business with no money for advertising, so I needed to learn search, and, later, content marketing, or we would have slowly run out of clients, projects, and money. But I fell in love right away and never looked back."
Doug Kessler, Creative Director and Co-Founder, Velocity Partners Ltd. Doug co-founded Velocity Partners, a London-based B2B content marketing agency. With clients including Salesforce, Kimberly-Clark, and Sprint, Velocity won Content Marketing Agency of the year in 2016. Doug's clients at past agencies include Caterpillar, AT&T, and American Express. He also creates honestly compelling CTAs, including my personal favorite CTA to subscribe: "Opt into our crap."
"Strangely, I was always interested in advertising, even as a kid. I did a paper in fifth grade called 'The Use of Water Menthol Cigarette Ads.' (The teacher said, 'Too many examples.' -it still hurts.)

"When I graduated from college, I moved to NYC and was running out of money fast. I did informational interviews with anyone who would agree to meet me. One of those was a creative director at Ogilvy & Mather on Madison Avenue. I said I thought I'd like to be a copywriter. He asked how much money I had to live on while I wrote a spec book of ads. I said sixty bucks. He picked up the phone and got me a job as an assistant account manager. Never looked back. (Well, often looked back but never stopped tripping forward). "
Jay Acunzo, Host, Executive Producer, and Founder of Unthinkable Media In addition to his work as the executive producer and host of Unthinkable Media, Jay is the author of "Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work." Jay's past roles include Digital Media Strategy at Google and Head of Content at HubSpot. Also a keynote speaker, Jay's work has been cited in courses at Harvard Business School and by writers at numerous publications, including the New York Times, Forbes, and FastCompany.
"I do three things: I host and produce shows for B2B brands, write books, and give keynote speeches. To say I tried to break in proactively is to ignore what a career actually is: a series of connected moments of lifelong learning.

"For me, it was all about side projects. I counted last year: I've launched 38 since 2008! Some died on the vine while others - like my podcast, Unthinkable - led to revenue generating work (my original series for clients via Unthinkable Media). So, how did I 'break into' this industry? I tinkered endlessly and shipped a ton of bad work to eventually get to work others hire me to do."2. People will help you: Be ready to learn and take opportunities

2. People will help you: Be ready to learn and take opportunities
Jay Miller, Senior Vice-President of Marketing, Maropost Jay's leadership and marketing expertise have been proven throughout the tech industry with roles in product management at Siemens PLM Software, as Vice-President at Workiva, and as Vice-President of Marketing at Showpad. Currently, as the Head of Marketing for Maropost, Jay is spearheading growth in a company that gives customer engagement to B2C companies everywhere.
"My undergrad was in computer engineering. As a result of that degree, I've now been working in tech companies for 25 years. In my first company out of college, we developed operating software for embedded systems - all the devices and systems that you don't see, yet run our world.

"At that company, I was fortunate to get to know Steve Bashada, our then VP of Marketing, and he plucked me from the engineering side to the product marketing side after one of our key trade shows. During that trade show, I brought many prospects into the booth. Steve saw in me the ability to translate all the technical goodness that we were developing into language the rest of the world could understand.

"Since then, I've been serving, building, and leading marketing teams ever since. I enjoy the psychological challenge of getting people to connect with our brand and be compelled to buy and utilize our software platforms and technology."
Rachelle Gibson, Director of Marketing & Industry Partnerships, Ausfilm International Inc.
Rachelle's Australian marketing career has had a positive impact on the country's ability to attract international production and visual effects work to Australian businesses, technicians, casts, and crews. Her extensive career in the film industry has led to her current role, where she's furthered offshore film production attraction to Australia on films and television you know and love, including Aquaman, Thor: Ragnarok, Pacific Rim Uprising, Alien: Covenant, San Andreas, The Leftovers, and Preacher S4. Fun fact: Also a qualified Hatha Yoga teacher, Rachelle demonstrates how to pursue multiple passions while bringing a mindfulness mindset to her clients and colleagues.
"I fell into marketing, not by design, but because I had a combination of interest in creative design and how to generate commercial success for a business. What makes something sell? Why does design matter when selling a product? I didn't study marketing at university, I learned everything on the job.

"I started my marketing career in the theatre industry, worked in a London Actuary Firm, then a London Fashion house, a boutique advertising agency, and have now been working in marketing and communications in the film and TV industry in Australia for the last 17 years. Ausfilm markets Australia's screen production incentives to attract international filmmakers to Australia.

"I got my first break in this industry by volunteering on a number of film events. I've been blessed to have worked with some great CEOs who have supported me and taught me along the way, as well as reading as much as I can about strategy, commerce, and marketing from other global experts (Bob Hoffman, Marty Neumeier, Seth Godin, Malcolm Gladwell, Tim Ferriss, and Noam Chomsky). I didn't dream about being a Marketer, but now it's what I love. There is a never a dull day: I enjoy solving problems - you can never predict success or failure, you learn constantly as long as you ask questions."

3. It's worth taking a risk
Melanie Deziel, Brand Storytelling Speaker and Founder of StoryFuel Melanie's career began by studying journalism, then transitioned into branded content and native advertising at some of the most prestigious publishers in the United States, starting with the Huffington Post. Melanie was the first Editor of Branded Content at The New York Times before moving on to Director of Creative Strategy across Time Inc's 35 U.S. magazines.
"This month marks three years since I went into business on my own, leading my corporate marketing job and starting the consulting firm that would become StoryFuel. I knew that I loved the work I was doing: Helping marketers to think more like journalists and discover the power that brand content has in helping to connect with consumers. But I felt like I could have a much bigger impact if I weren't working internally at a single company.

"I knew that I could help more marketers create better brand content, and, in turn, help more consumers have better content experiences - if I was able to work with many companies at once. It's always scary to leave the safety of a comfortable corporate job, and life as an entrepreneur is definitely less predictable, but I know I made the right choice."Matt Heinz, President and Founder, , Host of Sales Pipeline Radio
Matt Heinz, President and Founder, Heinz Marketing, Host of Sales Pipeline Radio A dynamic event speaker and award winning blogger, Matt is a repeat winner of the Top 50 Sales and Marketing Influencers and Top 50 Most Influential People in Sales. With his 15-plus years of experience marketing, business development, and sales, Matt has helped companies such as Amazon, Morgan Stanley, and The Bill & Melinda Gates Foundation create repeatable sales through strategic marketing engines.
"Well, for me this has all been a giant mistake. I studied journalism and political science in college, and my first job out of school was as a reporter. From there, I went to a PR firm, then Microsoft, then a couple Seattle-area startups.

"Finally, a little more than 10 years ago, I decided to try doing my own thing. It was just me, a laptop, and a bus pass to start. Thankfully, my wife and a few early clients believed in me. The rest I'm still figuring out! "

4. Let your creativity thrive
Katie Martell, On-Demand Marketer and Influencer Katie has been recognized as one of the top 10 marketing writers on LinkedIn not once, but three times. Katie is also the No. 3 most influential B2B marketer on Twitter and a Top 100 influencer in Content Marketing. Katie is also a sought after speaker and emcee. And, she knows how to break the mold in corporate events - whether it's handing out cash or bringing in a real-life marching band.
"Truth be told, I never wanted to work in the world of business. Freshman year of college you would find me up in Maine studying music, playing trombone, and swearing I'd never work 'for the man' in a cubicle, ever! (No offense to cubicle dwellers.)

"But, during the summer of my freshman year, I needed a job back home. My dad worked for a video production switcher company outside of Boston. His marketing department needed some help, so I accepted a job working for the VP of Marketing, Battista. It was a department of one, and that meant I got my hands dirty right away with customer case studies, trade shows, database management, collateral development, and sales enablement; you name it, we did it together. I learned most importantly that marketing was a discipline within a business that could exercise all my creative muscles (like music did) while, you know, allowing me to actually make some money.

"I also saw the impact (multi-million dollar revenue growth) of a small team with big ambition.

"It only took me one more year of music before I realized there was a far more exciting (and lucrative) future ahead in marketing. I transferred schools, studied Marketing at Emerson College, landed a gig at a B2B startup after graduation, and the rest is history."

5. Create quality work that puts the user first
Ian Cleary, Founder, RazorSocial Ian's success and ability to fulfill his goal came by way of his blog and the quality content he provides in writing and as a speaker. His proven thought-leadership is demonstrated through numerous accolades. To name just a few, in 2018 Onalytica named Ian the 17th most influential person in content marketing globally, the Online Marketing Institute cited him as a Top 40 Digital Strategist, and Brand24 named Ian as one of the Top 100 Online Marketers Globally in 2018. His blog has also won numerous awards, including a four-time winner of Best Social Media Blog by Social Media Examiner.
"I am based in Ireland and I wanted to build an international business. I had an idea for some software but didn't get the funding I needed. I thought that a blog would be a great way of building a global audience and building a business on the back of this. When I launched the blog, I used my technical background to figure out how to drive traffic and convert that traffic. I use my relationship building skills to connect with and eventually become an influencer. Creating the blog has been so powerful. I've built a business with global clients and get to travel the world speaking at events. And of course, I've met so many great people along the way."
Stephanie Stahl, General Manager, Content Marketing Institute, UBM As the General Manager of the Content Marketing Institute, Stephanie is dedicated to great customer experiences. Stephanie works with her team to educate and elevate brands across the globe, enabling them to get creative while engaging customers and creating lifelong brand advocates. In addition, I personally observed Stephanie remain confident and poised while interviewing Tina Fey (yes, THAT Tina Fey) on-stage in front of a few thousand extremely enthusiastic marketers.
"Like a lot of content marketers, I spent much of my career as a journalist. After many years of reporting, writing, and editing, I moved into a content marketing role inside a large media and events company (UBM - which is now owned by Informa and is the parent company for the Content Marketing Institute). My team created content for technology clients and helped with distribution, promotion, auditing, planning, etc. Many projects were campaign-based, but some were part of a brand's ongoing efforts to build an audience.

"Our goal was always to treat the content the way a journalist would - well-researched, well-written, well-edited, educational, and compelling. Not all clients always took our advice, of course; some wanted content that was stuffed with product pitches and chest-thumping quotes. But it paid off for the ones who did."

6. Follow your passion: A lesson from two 8-year-olds

These final two anecdotes build on the need for quality content. Marketing, at its core, comes down to connecting with people. If you're a marketer, chances are, you loved to do this even as a child.

While these two stories of 8-year-old writers show a contrast in spelling skills, they both display marketing as a career that fulfills "what I want to be when I grow up."

J on Burkhart, Founder and Chief Creative Officer, TBC Global
The author of four books, Jon wrote "Newsjacking: The Urgent Genius of Real-Time Advertising." Jon has been a SXSW speaker eight years in a row and his top gigs include Google, Samsung, Uber, BMW, and Deloitte. Jon has spoken in over 30 countries (15 last year alone!) inspiring brands and people worldwide to reach their potential by embracing creativity, storytelling, and innovation.
"Let's get personal. What came first? Your marketing career or, erm, puberty? My path to writing and speaking for a living began at age 8 - almost a full decade before acne and body hair.

"At elementary school, I only had eyes for one thing: WORDS. I even ATE words; Spaghetti-Os were just words masquerading as tasty snacks, right?

"Not only did I love words, I was a speller. I was groomed to be a champion at spelling. In 1981, there was only one way to train and win as much as I did.

"Equipment needed:

One dad 'word caller' with a monotonous, Southern drawl, and

One tattered copy of the 1979 edition of Noah Webster's most famous book: The dictionary.

"But wait...you can't just spell words, you need to put them together to form ideas. After all, content marketing is all about using words to build audiences.

"Well, I was a college freshman before I learned I could create emotion and rhythm by stringing words together. But it wasn't my coursework that made the difference. My confidence came from the summer 'form letter' I snail-mailed to friends. People loved these photocopied newsletters. They would even send me handwritten thank-you notes. (To keep my ego fed, I would often check my mailbox twice a day.)

"After graduation, I had no choice but to get into wordcraft. I followed my passion to write about my one true love (wife and kids excluded) to this day: soccer. My first job took me to Chicago to write for the United States Soccer Federation. Then, after a few years of copywriting for various brands, I moved to London, so I could worship (and write about) the sport where it's a proper religion.

"These days, I jump across the pond on a regular basis, speaking about curiosity and creativity throughout the U.S. and Europe. Inspired by my friend Ann Handley, I will bring back this 'newsletter thing' this year - after a 23-year hiatus. It will be all about curiosity. I will be honest - warts, acne, and all.

"I love making brands more memorable through the clever arrangement of words (still lovin' em), video marketing, and photos."
Ann Handley, Chief Content Officer, MarketingProfs The inaugural winner of the Hero Award (the Content Marketing Institute's Hall of Fame Award), Ann is a keynote speaker who inspires content marketers everywhere. Ann is a Wall Street Journal bestselling author whose books, including "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content," have been translated into 19 languages. Cited as a top thought leader by Forbes magazine, publications Ann has contributed to include Entrepreneur, Inc., Mashable, Huffington Post, NPR, and The Wall Street Journal.
"At eight years old, I wrote in my diary that I wanted to be a " writter." But I thought writing a diary was boring. I wanted an audience - someone to interact with. I craved community, comments, Twitter, Facebook - even if social media hadn't happened yet... LOL. (The truth is that the Internet hadn't happened yet, either.) :)

"As a kid in the Boston suburbs pre-Internet era, my ability to build an audience was limited. So, I created a neighborhood newsletter and delivered it on my bike to my neighbor's mailboxes. The neighbors loved it! One passed me on the street and greeted me by name...

"This was heady stuff for an 8-year-old. I was having an impact - or so I imagined...!

"Eventually, I learned to spell "writer," and I became a writer, journalist, editor, and (when the Internet happened) a content publisher. I worked at newspapers, magazines, and became the world's first Chief Content Officer at one company (ClickZ) and now hold the title at another (MarketingProfs).

"What I did from my bedroom with my neighborhood newsletter is exactly what drew me -decades later - to marketing: It's all about telling a story that connects with people and changes a point of view."

Where will marketing take you?

Whether you are a seasoned marketer, recent graduate, or looking for a career change, you never know what could be waiting around the corner.

When you apply the persistence, creativity, and hard work demonstrated in these stories, you can bet, wherever marketing leads you, the ride will be worth it.

To keep pace with the latest in marketing, subscribe to the LinkedIn Marketing Blog today.

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Marketers' Origin Stories: 6 Lessons From 12 Leading Marketers Around the World

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12 marketers, including Ann Handley, Ian Cleary, and Jon Burkhart, share how they got started in marketing.

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This reflection will be using the Driscoll reflection cycle method to underpin and examine my strengths and weaknesses throughout the marketing consultancy project aswell as coming up with changes that I will benefit from in the future (Driscoll, 1994). This method of reflection is formatted in a three step manner: What? So what? Now what?

What?

In a group of two we were given a live brief from Future Fashion Fair who are a sustainable brand who host events in Manchester and invite small sustainable brands to give them a platform and introduce more sustainable fashion into the Manchester scene (FutureFashionFair, 2023). The brief gave us an outline of their main objectives which in this case was to broaden the audience and in the long run increase the amount of attendees at the Future Fashion Fair events.

Initially we were put into a group of three but we were ghosted by the third member of the group who then later told us she had moved groups out of nowhere and we wasn’t really given a reason why. So carrying on with the task as a two we met up to discuss who would be doing each part and we added this onto a Google docs document that we also added to after every seminar with the group work we had done while in the seminars. This meant that everything was in one place at once and available at any time. We carried out the plan on Canva after writing it out first on the Google doc as this was a creative report. The actual marketing plan we came up with in a seminar where we discussed what would be going into the plan and how things were going to be carried out.

So what?

Initially when the third member of the group left I felt abit less than the group that she left for and wondered whether it was because she underestimated our abilities but then I later realised that it wouldn’t of been anything personal. I was then kind of glad that it was just the two of us as it was easier to do things as a two as there’s not any many people to approve of things.

I was happy about the way we discussed things and imputed them into the google docs document as it meant that we both knew where we were up to, however as time went on it looked like none of us made much of an effort to meet up outside of the seminars. This was kind of fine as we were getting a lot done in the seminars but I know we should of both made more time for this project.

After speaking to Olivia (the other in my group) she agreed on this and I think that point will also be made in her reflection too.

Now what?

I have learned that not everyone will work well together and everyone has their own reasons for things, im not sure whether the other girl leaving could have been prevented as I didn’t seem to find anything off with our previous interactions.

However if I could do this unit again and go back in time maybe I would of messaged her when she first stopped sitting with us in the seminars and not let my own anxiety get in the way of potentially fixing any concerns anyone has.

In future projects that are formed as a group and in my career life I now understand that a lot more time than anticipated is needed and to never underestimate the work load.

References

Driscoll J. Reflective practice for practise. Sr Nurse. 1994 Jan-Feb;14(1):47-50. PMID: 8303152.

Future Fashion Fair (2023) Futurefashionfair.com. Available at: https://www.futurefashionfair.com/ (Accessed: 8 January 2024).