# data[].attributes.body
This add is patronage because it is showing that ACE hardware store's staff cares about their customers and will be loyal to them by making their buying experience good.

Halston and Brittany

# data[].attributes.body
This add is rational because the add is telling people all of the harmful effects of smoking.

Halston Brittany

# data[].attributes.body
This ad is Patronage because it encourages you to become a repeat customer

# data[].attributes.body
This magazine add is emotional because the add is saying that smoking will kill you.  Its supposed to help people want to quit smoking by appeal to their emotions.

Brittany and Halston

# data[].attributes.body
This ad is patronage because they are trying to keep you coming back

# data[].attributes.body
Subway offers a rewards card that includes free sandwiches, cookies, etc. so it'll draw you in to coming back for more.

# data[].attributes.body
This is patronage because Under Armour wants people to keep going to their stores.

# data[].attributes.body
This is a buying motive ,because you have all these different airlines you can pick from,but they try to get you to fly their

# data[].attributes.body
The Yeti ad is using rational motive because it promotes the cooler being the best built and strongest in its type.

# data[].attributes.body
This is an emotional motive because it makes people feel as if they will never be like this guy because chipotle is free of added hormones.

# data[].attributes.body
This is patronage because Walmart is trying to get people to keep going to their stores for Black Friday.

# data[].attributes.body
McDonald's is offering ice cream cones for thirty cents, which is a better deal than almost any ice cream stand around.

# data[].attributes.body
Patronage because they deliver to you and they save your buget alittle

# data[].attributes.body
This is emotional because it is using words like abuse and animal cruelty. Also it says their lives may depend on it.

# data[].attributes.body
This is emotional because it was meant to encourage women to join a work force and be very strong.

# data[].attributes.body
This ad is for emotional motive because it shows a sad and abused animal.

# data[].attributes.body
This is rational because it shows that it is a stronger and better phone than other phones

# data[].attributes.body
It is rational, because Microsoft is offering the most affordable, and best deal that they could come up with. It states why it is better than other computer brands.

# data[].attributes.body
This is rational because it shows you that you can save money AND energy and gives you options on how to do that

# data[].attributes.body
Emotional because it has passion in it and your attitude to run.

# data[].attributes.body
This is an emotional motive because it makes people feel bad for the kittens and they need to adopt one.

# data[].attributes.body
This is Emotional ,because the puppy and horse have such a good bond with each other.

# data[].attributes.body
This is rational because everyone wants to win so Nike wants you to do whatever it takes to win.

# data[].attributes.body
It is emotional, because it shows an obese boy trying to become fit and lose weight, therefore saying that anyone is capable of going out and exercising.

# data[].attributes.body
This is rational because it is trying to get you to buy a Volkswagen car since it has the park assist

# data[].attributes.body
This is a Patronage motive because Pharrell Williams hat is showing loyalty to Arby's.

# data[].attributes.body
This ad is emotional because it shows sad, and hungry children

# data[].attributes.body
this ad is patronage because for eating there you can get a never ending pasta pass

# data[].attributes.body
This is a Rational Motive ,because it is telling you if you buy this type of car it comes with free insurance too.

# data[].attributes.body
Emotional because it urges to donate to the people you feel sad for because we have things so much better here and we just don't think about what others are going through.

# data[].attributes.body
It is emotional, because it appeals to people who are searching for happiness and friendship.

# data[].attributes.body
Rational because they are having a faster way to order your food to save time

# data[].attributes.body
This is rational because you can get whatever you want is off this menu. You can either get something free or a get a great deal.

# data[].attributes.body
Emotional because he thinks its not right to kick a squirrel.

# data[].attributes.body
This is patronage because they are thanking you for your service and want you to call again.

# data[].attributes.body
This is emotional because it is saying that if you buy a Coke, it will help save a Polar Bear through the WWF.

# data[].attributes.body
This is an emotional motive because the ad makes kids feel as if they should buy Coke to fit in with all the other kids and feel cool.

# data[].attributes.body
This is patronage because Nike is trying to get people to come back to their stores with discounts on special days.

# data[].attributes.body
This is patronage motive because it promotes customer appreciation with .99 cent blizzards at Dairy Queen.

# data[].attributes.body
this ad is emotional because you can get a free premium chicken sandwich with the purchase of the same grilled or crispy

# data[].attributes.body
This is rational because its offering a free small fry and small drink with a purchase of a Smokehouse Brisket Sandwich.

# data[].attributes.body
Emotional because it shows us that our frivolous spending could be spent so much on helping poor people get the clean water they need.

# data[].attributes.body
this ad is rational because it is saying that under armour is the highest performing gear

# data[].attributes.body
This is rational because it is telling you all the new great features of the iphone 5. Things like the new camera and the 4-inch retina display.

# data[].attributes.body
This is a patronage motive because they are rewarding people for being loyal shoppers by giving 30% off on an anniversary. This shows that enough people shop there to keep them in business and it also shows that they appreciate customer loyalty because they are willing to offer a discount for the customers.

# data[].attributes.body
This is emotional because some people thought Paul George would never play basketball again after breaking his leg, but now he is back.

# data[].attributes.body
Rational motive because they changed the sauce, crust, and cheese and they hope they change your mind also

# data[].attributes.body
This ad uses terms that are related to feelings - happiness. Also, the excitement for summer, family, and bbq's.