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From 1942 to 1953, the Hooker Chemical Company used a partially dug canal as a chemical waste dump with the governments approval.

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In the 1970s, health surveys showed a series of unexplainable symptoms such as epilepsy, asthma, migraines, nephrosis and a abnormally high rate of birth defects and miscarriages, all in the neighborhoods surrounding the Love Canal.

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In 1978, President Jimmy Carter declared a state of emergency and had the federal government relocate 239 families.

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Even after the NYS Department of Health revealed that toxic substances were contaminating their homes, 700 families were left unable to relocate. Activists fought until Carter declared a second state of emergency in 1981.

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In 1980, a comprehensive environmental response, compensation and the Liability Act known as Superfund took place. Lawmakers took this disaster and pushed for a new legislation to hold polluters financially responsible for cleaning up their toxic waste sites.

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Sustainable Fashion Events During This Time- Thrifting

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Sustainable Fashion Events During This Time- Thrifting

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In the 1970s, thrifting and vintage clothing gained popularity. People wanted more affordable and unique options due to economic challenges and countercultural movements. This is significant because reusing and repurposing clothing reduced the demand for new production and waste.

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In 1976, Animal rights organizations like PETA campaigned against the use of animal fur and leather in fashion. These campaigns spread awareness around cruelty-free alternatives, which later evolved into more sustainable and ethical fashion.

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In the 1970s, the Rodale Institute, began promoting organic cotton practices. Which highlighted the harmful environmental impacts of pesticides in cotton farming. This created efforts to reduce the ecological footprint of one of the most used crops in the fashion industry.