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We offer variety of candy that has gained a lot of popularity such as:

a) Donut gummy

b) Popsicle gummy

c) Sourbelt

d) Sticky candy

e) Rock candy

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https://www.facebook.com/profile.php?id=61570590500283

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Teaser photo - the purpose and techniques of photos

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Teaser photo - the purpose and techniques of photos

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Purpose of the Teaser Post
The primary purpose of the teaser post is to create anticipation and curiosity among the audience. By announcing something "Coming soon!!" without revealing specific details, the post encourages viewers to stay tuned for future updates. This strategy helps build a sense of mystery and eagerness, prompting the audience to engage more with the brand and eagerly await the announcement.

Techniques Used in the Photo
1. Blurred Background:
- The background is intentionally blurred, keeping the focus on the main message, "Coming soon!!" This technique creates a sense of mystery and encourages viewers to speculate about what the announcement might be.

2. Bright Colors and Balloons:
- The use of bright, pastel colors and balloons creates a festive and playful atmosphere. These elements evoke positive emotions and make the post visually appealing, drawing attention and making viewers feel excited about the upcoming announcement.

3. Engaging Text:
- The text "Coming soon!! Stay tuned for more details" is prominently displayed in a bold, cursive font. The enthusiastic tone and exclamation marks convey excitement and urgency, encouraging viewers to keep an eye out for future updates.

4. Hashtags:
- The post includes relevant hashtags such as #candiestore, #candiesoverload, #sweettooth, and #sweettreats. These hashtags help increase the reach of the post by targeting audiences interested in candy and sweets, further building anticipation among potential customers

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Copywriting post (hardsell & softsell) & the application of AIDCA model 

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Copywriting post (hardsell & softsell) & the application of AIDCA model 

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Hardsell Approach:
The hardsell technique is direct and aims to create a sense of urgency. This is evident in phrases like "YAYY 🎉🎉 We've made it together!!" and "ORDER NOW!" The emphasis on immediacy and action pushes the reader towards making a purchase decision quickly.

Softsell Approach:
The softsell technique is more subtle and focuses on building a relationship with the customer. This is seen in the conversational tone of the post, such as "Sweeten Your Day with LushBites! 🍬" and "Treat yourself to the irresistible taste of our LushBites Candy." The use of emojis and friendly language makes the brand seem approachable and customer-centric.

Application of AIDCA Model
Attention:
The post grabs attention with a bold and enthusiastic opening: "YAYY 🎉🎉 We've made it together!!" The use of colorful candy images and celebration emojis immediately draws the viewer's eye.

Interest:
Interest is piqued by addressing a common craving: "Craving for something sweet & sour?" The post promises to satisfy this craving with "LushBites Candy – the perfect blend of flavor, sweet & sours in every bite!"

Desire:
Desire is created by emphasizing the variety and quality of the candies: "Bursting with Flavor: From sweet to sour, you can choose the candy that you want." The visual appeal of the candies in the images further enhances this desire.

Conviction:
Conviction is built by highlighting the convenience of purchase: "Self pickup / cod available." The post also includes testimonials and emphasizes the popularity of the product, building trust and confidence.

Action:
The post concludes with a clear call to action: "Order now! Any questions, feel free to contact us through whatsapp." A link is provided for easy access, and the phrase "PRE-ORDER NOW!" at the bottom reinforces the urgency.

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https://www.instagram.com/lushbite.s?igsh=MXZ3czBjZW1iOTcycg==

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Copywriting post (hardsell & softsell) & the application of AIDCA model 

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Copywriting post (hardsell & softsell) & the application of AIDCA model 

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Hardsell Approach:
The hardsell technique is direct and aims to create a sense of urgency. This is evident in phrases like "HEY, WE'RE BACK AGAIN WITH OUR TASTY CANDIES!!" and "ORDER NOW!" The emphasis on immediacy and action pushes the reader towards making a purchase decision quickly.

Softsell Approach:
The softsell technique is more subtle and focuses on building a relationship with the customer. This is seen in the conversational tone of the post, such as "Sweeten Your Day with LushBites Candy! 🍬" and "Treat yourself to the irresistible taste of our LushBites Candy." The use of emojis and friendly language makes the brand seem approachable and customer-centric.

Application of AIDCA Model
Attention:
The post grabs attention with the bold headline "HEY, WE'RE BACK AGAIN WITH OUR TASTY CANDIES!!" and the colorful images of the candies. The use of bright colors and exclamation marks immediately draws the viewer's eye.

Interest:
Interest is piqued by addressing a common craving: "Craving for something sweet & sour?" The post promises to satisfy this craving with "LushBites Candy – the perfect blend of flavor, sweetness & sourness in every bite!"

Desire:
Desire is created by emphasizing the variety and quality of the candies: "Bursting with Flavor: From sweet to sour, you can choose the candy that you want." The visual appeal of the candies in the images further enhances this desire.

Conviction:
Conviction is built by highlighting the convenience of purchase: "Self pickup / cod available." The post also emphasizes the popularity of the product, building trust and confidence in its quality.

Action:
The post encourages immediate action with the call to "Order now! Any questions, feel free to contact us through whatsapp." A link is provided for easy access, and the phrase "PRE-ORDER NOW!" at the bottom reinforces the urgency.

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Teaser photo - the purpose and techniques of photos

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Teaser photo - the purpose and techniques of photos

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Purpose:
The purpose of the teaser post is to generate anticipation and excitement for an upcoming product or event from "Lushbites." The post aims to engage the audience by hinting at something new and enticing that will be available soon, encouraging followers to stay tuned for more details.

Techniques:

1. Visual Appeal:
- Color Scheme: The use of pastel colours, primarily pink, creates a soft and inviting atmosphere.
- Cute Illustrations: The image features adorable illustrations of bears, chocolates, candies, and hearts, which are visually appealing and likely to attract attention.
- Typography: The text "Coming soon!" is prominently displayed in a bold, easy-to-read font, making the message clear and eye-catching.

2. Engagement:
- Direct Address: The caption directly addresses the audience with "Psst... Are you still with us??" creating a sense of intimacy and inclusion.
- Emojis: The use of emojis (e.g., 🥰🍬🍭) adds a playful and friendly tone to the message.
- Promise of Rewards: Mentioning "We'll give you lots of candies" provides an incentive for the audience to stay engaged and look forward to the upcoming release.

3. Hashtags:
- Relevant Hashtags: The use of hashtags like #sweets, #sweetcertified, and #mpu3222 helps in categorizing the post and increasing its visibility to a broader audience interested in sweets and related content.

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https://www.wasap.my/601129396840/

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" Sweeten Your Day with Lush Bites Candy ! 🍬 "

Craving for something sweet & sour? We are here to help! Treat yourself to the irresistible taste of our Lush Bites Candy – the perfect blend of flavor, sweetness & sourness in every bite!

Bursting with Flavor: From sweet to sour, you can choose the candy that you want :

🍬 Rock candy = rm3

🍬 Gummy = rm3

🍬 Sourbelt = rm3

*Combo :

🍬 Rock candy + gummy = rm6

🍬 Rock candy + sourbelt = rm6

🍬 Gummy + sourbelt = rm6

🍬 Rock candy + gummy + sourbelt = rm8

Get yours today and satisfy your sweet tooth with the candy everyone’s talking about! 😍

✅ Self pickup / cod available

Order now! Any questions, feel free to contact us through whatsapp 💌 https://www.wasap.my/601129396840/

🍭 Lush Bites – Unwrap Happiness in Every Bite!

#TheBitesThatWeLust

#MPU3222

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" Sweeten Your Day with LushBites Candy ! 🍬 "

Craving for something sweet & sour? We are here to help! Treat yourself to the irresistible taste of our LushBites Candy – the perfect blend of flavor, sweetness & sourness in every bite!

Bursting with Flavor: From sweet to sour, you can choose the candy that you want :

🍬 Donut Gummy = rm3

🍬 Popsicle Gummy = rm3

🍬 Sourbelt = rm3

🍬 Sticky Candy = rm3

Get yours today and satisfy your sweet tooth with the candy everyone’s talking about! 😍

✅ Self pickup / cod available

Order now! Any questions, feel free to contact us through whatsapp 💌

https://www.wasap.my/601129396840/

🍭 Lush Bites – Unwrap Happiness in Every Bite!

#TheBitesThatWeLust

#MPU3222

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Nur Wazzidah Hassanah binti Roynie (105751)

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Nur Wazzidah Hassanah binti Roynie (105751)

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As the one behind LushBites' marketing strategies, it has been a valuable experience for me in the world of business albeit just a subject's assignment. I was in charge with editing promotional posters and promoting the brand through social platforms such as Instagram, Facebook and whatsapp. This assigment has taught me the importance of teamwork, understanding customer needs, and creating appealing content to attract buyers. Despite the challenges that we faced as a team, I gained better insights in managing my schedule and my decision making.

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Sticky candy and sourbelt is one of our best selling products. Our customers love the perfect blend of sweet and sour.

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Sticky candy and rock candy is a sweet taste candy to make our customers satisfying their sweet craving.

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As a team leader in our business, she is leading the group work and divided our role and responsibility. She ensures all the tasks are clear and make sure the team members performing effectively. She is also handling in purchase and production in this business.

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As a stock keeper, her responsibility is to organize stock. She is responsible for ensuring that the business has the right amount of stock at the right time, maintaining efficient stock control and helping the business run smoothly by preventing disruptions due to inventory issues.

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As a finance manager, she is handling the financial for our business. She assists to manage our budget and tracking expenses. Her responsibility is also managing records and receipts, reconciling daily transactions and preparing financial report. 

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As a marketing and social media manager, she is focusing to promote and advertise our business in online platforms and social media to attract more customers. She is in charge with the ideas and the creative design in advertising to promote our candy business.

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Packing order for our beloved customers

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Our new cute packaging for second batch

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Intan Dayana Batrisya Binti Mohd Nazri (104399)

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Intan Dayana Batrisya Binti Mohd Nazri (104399)

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Based on my experience, the subject MPU3222 has given me a lot of knowledge especially in the field of business. This course has given me the opportunity to gain knowledge about business since I didn’t really interested in doing business before. It made me realize that starting a business is never easy. Starting a business is a hard work and it requires a lot of determination and also a learning process. We need to plan about what product we are going to sell, can the product that we sell attract any customers and also the budget and cost of the product.

Apart from that, I am able to learn about something new where our team had to work together in running the business. Although the business is running on a small scale but we achieve our selling target which is above RM100.

Overall, this experience was an interesting experience for myself who has never ventured into business. I hope that I could use my knowledge based on what I learned throughout this subject in the future.

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Puteri Aniisa Hannani Binti Yahkup(106071)

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Puteri Aniisa Hannani Binti Yahkup(106071)

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Foundation of Entrepreneurship Inculturation, as a subject within my English Global Communication course, has been both challenging and rewarding. The practical aspect of selling things brought the theories we learned in class to life and pushed me out of my comfort zone. It required me to apply critical thinking, creativity, and interpersonal skills in real-world situations. One of the key takeaways was understanding the importance of identifying and meeting customer needs. Through this process, I learned how essential market research and consumer feedback are to crafting a product or service that people actually want. This practical exercise also emphasized the significance of effective communication, whether in promoting a product, negotiating prices, or addressing customer inquiries. Selling items also tested my ability to adapt and innovate. For instance, when initial strategies didn’t work as planned, I had to think on my feet and pivot to new approaches, which taught me resilience and flexibility. Additionally, teamwork played a crucial role, as collaboration with classmates helped us combine strengths and achieve better results. In general, this subject offered invaluable insights into the entrepreneurial mindset and skills required for success. This experience not only deepened my understanding of entrepreneurship but also enhanced my confidence in my ability to turn ideas into action.

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After conducting surveys to find out what our targeted customers would like to buy, we decided on selling customizable candies as most of our targeted customers were craving and looking for some sweets to crunch on.

The budget we set for our startup cost was RM33, to be spent on buying stocks of our goods. We started opening for orders on 11/11/24 (week 9) and received a total of RM68 for our first batch.

We proceeded to restock for our second batch and spent a total amount of RM76.01 to place our orders online via TikTok and Shopee. After completing our stock for second batch, we then decided to open for the second batch on week 11 and collected a total of RM72 as our profit.

The total profit we've gained from opening two batches of orders are RM152.

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LushBites specializes in the sale of high-quality candies, gummies, and sour belts, bringing joy to customers through an assortment of sweet and tangy treats. With a focus on providing a diverse range of products that cater to all ages, our offerings are carefully curated to ensure freshness, vibrant flavour, and an enjoyable experience for candy lovers. Operating in a customer-centric approach, we prioritize affordable pricing, attractive packaging, and convenient purchasing options, including online and offline sales. Our mission is to create a go-to destination for sweet cravings while maintaining excellent customer service and building a loyal community of candy enthusiasts. LushBites is dedicated to delivering a delightful candy experience through quality products, excellent service, and affordable pricing, making us a trusted destination for sweet treats.

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Nur Wazzidah Hassanah binti Roynie (105751)

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Nur Wazzidah Hassanah binti Roynie (105751)

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Intan Dayana Batrisya Binti Mohd Nazri (104399)

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Intan Dayana Batrisya Binti Mohd Nazri (104399)

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Puteri Aniisa Hannani Binti Yahkup(106071)

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Puteri Aniisa Hannani Binti Yahkup(106071)

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Reflecting back to days where I worked with my team members to make sure this project succeed, I have come to appreciate how amazing and cooperative my members are. While I was lacking in many aspects, they were still able to lead me patiently and that made me appreciate the teamwork we have built over the past 11 weeks. This project also allowed me to form connections by reaching out to different kind of customers and to hear out their demand in order to improve our products and services. I have also learned to manage my time better as doing business requires us to juggle our studies while running this business.

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Type of Business

partnership

Location

UNIMAS

Operating Hours

Monday-Sunday

Background of Business

This candy business was formed and held by 4 members. To make the business run well, each person has their own task that were divided.

This business sells a variety of sweets directly to consumers and offer a “pick and mix” option where customers can choose different types of candies to create their own assortment.

Link to Instagram :

https://www.instagram.com/lushbite.s?igsh=MXZ3czBjZW1iOTcycg==

Link to facebook : https://www.facebook.com/profile.php?id=61570590500283

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LushBites. 1 like · 2 talking about this. 𝗟𝘂𝘀𝗵𝗕𝗶𝘁𝗲𝘀
The bites that we lust
UNIMAS Campus
Satisfy your cravings, order here now!