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Lê Anh Đức, Phạm Thanh Định, Nguyễn Xuân Bách, Huỳnh Minh Long

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Lê Anh Đức, Phạm Thanh Định, Nguyễn Xuân Bách, Huỳnh Minh Long

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Name of campaign: share a coke

target audience: everyone

main slogan: share the magic

call-to-action message: This summer there's a coke for everyone

reasons why it succeeded: creative

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Ha Phuong + Hoang Giang + Trung Dung + Tu Nhi

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Ha Phuong + Hoang Giang + Trung Dung + Tu Nhi

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Name: share a coke

Target audience: everyone

Main slogan: This summer, there was a coke for everyone

Call-to-action message: Share a coke with ...

Reasons: accessable, friendly, contain dogs, funny

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Thuỳ Trang, Hạ Như, Thảo Trang, Băng Tâm

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Thuỳ Trang, Hạ Như, Thảo Trang, Băng Tâm

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-Name of campaign: Share a Coke with...

-Target Audience: Millennials(18-25)

-Main slogan: Worth Every Drop

-Call-to-Action message: Encourages viewers to value emotional connnections over material things, including the berage

-Reasons why it succeeded: The campaign broadened its reach by incorporating surnames and names that represent Australia’s diverse culture. It utilized extensive media channels, such as TV commercials, social media, experiential events, and collaborations with influencers. By providing free personalized cans at events and allowing users to order custom bottles online, the campaign became more interactive and appealing to a wider audience.

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Ngoc Mai, Tu Quyen, Diem Quynh, Thao My, Hong Phuong

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Ngoc Mai, Tu Quyen, Diem Quynh, Thao My, Hong Phuong

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Name of compaign: Share a Coke

-Target: young adults and families

-Main slogan: share the magic

-Call-to-action message: Share a Coke with the people you love

-Reason why it succeeded:

The campaign featured popular names on Coke bottles, encouraging consumers to find bottles with their names or names of friends and family.

Emotional Connection: It promoted sharing and connection, tapping into feelings of nostalgia and social interaction.

Social

Media Engagement: The campaign leveraged social media platforms, encouraging users to share photos of their personalized Coke bottles, increasing brand visibility.

Increased Sales: The novelty of finding one's name led to higher sales and brand engagement, with consumers buying multiple bottles to collect names.

Global Reach: The campaign was adapted for various countries, allowing for local names to be included, enhancing relevance in different markets.

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Nguyen Le Quyen, Nguyen Nu Hanh Tram, Nguyen Dang Ha Chau, Vo Phan Thanh Huong, Vo Lam Nhat Hang 

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Nguyen Le Quyen, Nguyen Nu Hanh Tram, Nguyen Dang Ha Chau, Vo Phan Thanh Huong, Vo Lam Nhat Hang 

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Name: Share a coke

Target audience: young adults and teenagers, typically between the ages of 13 and 25

Main slogan: Share a coke with ...

Call to action message: The campaign encouraged people to find a Coke bottle or can with the name of a friend, family member, or loved one, and share the drink with them. It promoted the idea of making social connections by sharing a Coke.

Reasons why it suceeded: the campaign's success went beyond mere numbers.

It revitalized Coca-Cola's brand image.

Making it feel fresh and relevant to a younger generation of consumers who appreciated the personalized touch and the social media buzz.

Lessons Learned: A Blueprint for Success

The "Share a Coke" campaign serves as a masterclass in personalization, social media marketing, and brand revitalization.

It demonstrates that in a world saturated with marketing messages, simplicity, and emotional connection can be powerful tools.

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Le Khanh Linh-Nguyen Minh Anh-Huong Khanh-Dieu Hang

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Le Khanh Linh-Nguyen Minh Anh-Huong Khanh-Dieu Hang

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-Name of campaign: Share a Coke 2019 • -Target Audience: Primarily millennials and Gen Z consumers, as well as Coca-Cola enthusiasts of all ages who enjoy personalization and social interaction. The campaign also targeted people looking for a unique, shareable experience, especially through social media.

-Main slogan: “Share a Coke” • Call to action message: “Find your name or a friend’s name on a Coke bottle and share it with them!” Or in some regions, “Grab a Coke, share it with someone you love, and post it on social media!”

-Reason why it succeeded: The campaign succeeded due to its strong sense of personalization and emotional appeal. By printing people’s names and popular phrases on Coke bottles, it encouraged personal connection and sharing, both in real life and on social media. The idea of inclusivity, combined with its simple, but effective social media strategy, allowed it to engage a wide audience. The campaign also tapped into the desire for user-generated content, where customers felt part of the brand by sharing their personalized Coke bottles online, boosting Coca-Cola’s visibility organically.

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Ngọc Hà + Thanh Mai + Phương Anh + Huỳnh Nguyễn Vân Anh

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Ngọc Hà + Thanh Mai + Phương Anh + Huỳnh Nguyễn Vân Anh

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-Name of campaign: Share a Coke

-Target audience: young adults and teens, as well as families

-Main slogan: Share a Coke

-Call-to -Action message: Find your name on a Coke bottle and share a Coke with friends and family

-Reason why it succeeded: People loves personalized products, emotional connection.

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Hong Minh, Hue Quyen, Quynh Anh, Quynh Nhu

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Hong Minh, Hue Quyen, Quynh Anh, Quynh Nhu

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Name: "Share a coke"

Target customer: Young adults and families

Main slogan: Share the magic

Call-to-Action message: Share a Coke with the people you love

Reasons why it succeeded:

Encourage people to share photos of themselves with their Coke cans-> viral marketing

Message: connection and sharing -> connect people

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Mai Anh, Ai Tran, Thi Dinh, Gia Han, Hanh Vy

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Mai Anh, Ai Tran, Thi Dinh, Gia Han, Hanh Vy

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Share A Coke

Animal lovers, young adults and families

Share a coke

Share a coke with [NAME]

Personalization, engagement, novelty

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Coca-Cola Share a Coke Campaign 2019

Name of campaign:
Share a Coke

Target Audience:
The primary target audience was young adults and teenagers, typically between the ages of 13 and 25. The campaign also aimed at engaging existing Coca-Cola consumers of all ages and encouraging them to reconnect with the brand in a personal and meaningful way.

Main slogan:
Share a Coke

Call-to-Action message:
The call-to-action message was to find a Coke with your name or the name of someone you care about and share it with them. This often involved purchasing personalized bottles and cans to share with friends and family.

Reasons why it succeeded:

1. Personalization:
By replacing the iconic Coca-Cola logo with popular names, the campaign created a personalized experience for consumers. People were excited to find their names or the names of their friends and loved ones on the bottles, making the product feel unique and special to them.

2. Social Media Engagement:
The campaign encouraged consumers to share photos of their personalized Coke bottles on social media platforms using the hashtag #ShareACoke. This created a viral effect, with millions of people posting and sharing their experiences online, which amplified the campaign's reach.

3. Viral Marketing: The unique concept led to social media buzz, with people posting pictures of personalized bottles, increasing brand visibility.

Nostalgia and Emotional Appeal: The campaign tapped into emotions associated with sharing drinks, memories, and experiences, resonating deeply with consumers.

Broad Reach: The use of common names and a strong social media strategy allowed the campaign to appeal to a diverse audience across various demographics.

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Name of campaign: Share a Coke (#ShareACoke)

Target audience: "everyone"

Main slogan: This summer, there's a coke for everyone

CTA Message: "Share a coke with (someone here)"

Reason for success: Relatable to virtually everyone, since the campaign encourages customers to share their products with others.

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Nguyễn Huyền My, An Phương, Ngọc Tuyết, Thủy Tiên

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Nguyễn Huyền My, An Phương, Ngọc Tuyết, Thủy Tiên

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-Campaign: Shake a coke

-Target audience: Teenagers, young adults

-Main slogan: open happiness

-Call-to-action message: personalize bottles so you can share with your friends

-Reasons: attractive and cool advertisement, encourage customers to share photos

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Luong Bao Ngoc, Truc Vien, Gian Hien Thuy Tien, Ngoc Tri

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Luong Bao Ngoc, Truc Vien, Gian Hien Thuy Tien, Ngoc Tri

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name of campaign: Share a Coke

target audience: Young adults, gen Z, pet lovers, millenials

main slogan: share a coke

Call-to-Action message: find a bottle with your name or a friends' and share the moment

Reasons why it succeeded:

Personalization: The use of popular names on bottles created a personal connection for consumers.

Social Engagement: Encouraged sharing on social media, increasing visibility and interaction.

Emotional Appeal: Tapped into feelings of friendship and connection, making it more relatable.

In-store Experience: The interactive element of finding a bottle with your name increased consumer involvement.

Broad Reach: The campaign appealed to a wide demographic, making it relevant for various age groups.

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Trần Phi Hùng, Hoàng Minh Anh, Hoàng Hữu Phúc, Lại Vũ Thanh Tùng, Nguyễn Khánh Thịnh

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Trần Phi Hùng, Hoàng Minh Anh, Hoàng Hữu Phúc, Lại Vũ Thanh Tùng, Nguyễn Khánh Thịnh

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Name of campaign: Share of coke

Target audience: Young people

Main Slogan: "Share a coke with..."

Call-to-action message: Find bottles with your name on it. It create a connection between customers and the company.

Why it succeeded: Emotional connection, Viral appeal, word of mouth marketing.

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Tâm Phúc, Hồng Trang, Hoàng Mỹ, Gia Khiêm

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Tâm Phúc, Hồng Trang, Hoàng Mỹ, Gia Khiêm

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Campaign Name: "Share a Coke"
Target Audience: Young adults and teens (aged 18-24), along with families.
Main Slogan: "Share a Coke with [Name]"
Call-to-Action: "Find your name and share a Coke with your friends and family!"

Encouraged people to visit pop-up kiosks to personalize their Coke cans, interact online, and purchase limited-edition bottles via Coca-Cola's e-commerce store.

Reasons for success: The campaign expanded its scope by adding new surnames and names reflecting Australia’s multicultural society. It used large-scale media, including TV ads, social media, experiential events, and influencer partnerships. Offering free personalized cans at events and enabling users to order custom bottles online made the campaign more engaging, broadening its appeal​.

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Luong Quynh Khue, Huynh Thi Diem Lien, Vu Khai Hoang, Nguyen Minh Chau, Nguyen Tran Khoi Nguyen

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Luong Quynh Khue, Huynh Thi Diem Lien, Vu Khai Hoang, Nguyen Minh Chau, Nguyen Tran Khoi Nguyen

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Name of campaign: Share a Coke (2019)

Target Audience: Primarily Australian consumers, focusing on inclusivity by representing diverse names and cultures. It aimed to engage individuals and families with a personalized experience.

Main slogan: While the original slogan "Share a Coke" remained consistent, the 2019 version emphasized personalization and inclusivity with new names and family surnames on bottles.

Call-to-Action message: Encouraged people to visit pop-up kiosks to personalize their Coke cans, interact online, and purchase limited-edition bottles via Coca-Cola's e-commerce store.

Reasons for success: The campaign expanded its scope by adding new surnames and names reflecting Australia’s multicultural society. It used large-scale media, including TV ads, social media, experiential events, and influencer partnerships. Offering free personalized cans at events and enabling users to order custom bottles online made the campaign more engaging, broadening its appeal​.

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- Name of Campaign: "Share a Coke"

- Target Audience: Young adults and teenagers

- Main Slogan: "Share a Coke with [Name]"

- Call-to-Action Message: "Find your name or a friend's name on a Coke bottle and share a moment together!"

- Reasons Why it Succeeded:

Emotional Appeal: It tapped into the themes of friendship and togetherness, resonating emotionally with the audience.

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Nguyễn Văn Tú, Nguyễn Đức Mạnh, Trịnh Đăng Khoa

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Nguyễn Văn Tú, Nguyễn Đức Mạnh, Trịnh Đăng Khoa

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1. "Share a coke campaign 2019"

2. Target audience: young adults and families

3. Main slogan: share the magic

4. Call-to-action message: Share a Coke with the people you love

5. Reasons why it succeed:

- By printing names on Coke cans and bottles, the campaign created a unique and personal connection with consumers, making the product feel more special and memorable.

- Cultural Relevance: The campaign aligned well with cultural trends towards sharing and socializing, making it relevant and relatable.

- The campaign encouraged people to share photos of themselves with their personalized Coke cans and bottles on social media, creating a viral effect and generating buzz.

- The campaign's message of connection and sharing was relevant to people of all ages and backgrounds, making it broadly appealing.

- Visual Appeal: The vibrant and engaging visuals in advertisements captured attention and conveyed the joyful message effectively.

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1 Name of Campaign:

“Open Happiness”

2 Target Audience:

Young adults and teenagers: The campaign primarily targeted a younger demographic, aiming to connect with their values of joy, fun, and social connections.

3 Main Slogan:

" share a coke with [name]"

4 Call-to-Action Message:

“Share a Coke”: The campaign encouraged consumers to share a Coke with friends and family, promoting social interaction.

5 Reasons Why It Succeeded:

Emotional Connection: The campaign tapped into feelings of happiness and togetherness, resonating with consumers on an emotional level.

Personalization: By featuring individual names on bottles, Coca-Cola created a sense of personalization, making consumers feel special and encouraging them to seek out bottles with their names or the names of loved ones.

Social Media Engagement: The campaign effectively utilized social media platforms, encouraging users to share their experiences and photos with Coca-Cola products, which amplified its reach.

Visual Appeal: The vibrant and engaging visuals in advertisements captured attention and conveyed the joyful message effectively.

Cultural Relevance: The campaign aligned well with cultural trends towards sharing and socializing, making it relevant and relatable.

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Mai Thanh Binh, Tran Thanh Thao, Hai Yen, Anh Thu

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Mai Thanh Binh, Tran Thanh Thao, Hai Yen, Anh Thu

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Name of Campaign: Share a Coke

Target Audience: Primarily young people aged 13-30, including teenagers and young adults who value personalization and social connections.

Main Slogan: “Share a Coke with Bobby”

Call-to-Action Message: Find your name on a Coke bottle and share a Coke with friends and family!

Reasons Why It Succeeded:

1. Personalization: By replacing the Coca-Cola logo with popular names, the campaign made consumers feel a personal connection to the brand.

2. Social Engagement: Encouraged sharing on social media, leading to increased brand visibility and user-generated content.

3. Emotional Connection: Tapped into feelings of friendship and community, making it more than just a beverage but an experience.

4. Widespread Appeal: Engaged diverse audiences by incorporating a wide range of names, enhancing its relatability.

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1. Share A coke campaign

2. young adults and teens

3. Share a Coke with [Name]

4. The campaign encouraged people to find a Coke bottle or can with the name of a friend, family member, or loved one, and share the drink with them. It promoted the idea of making social connections by sharing a Coke.

5. Reasons why it succeeded:

- Personalization: The campaign personalized the experience by using individual names on bottles, making it more relatable and appealing to consumers.

- Social Media Engagement: It encouraged people to share their "Share a Coke" moments on social media, increasing the campaign's visibility.

- Novelty and Collectability: People enjoyed searching for their own name or their friends’ names, making it a fun activity.

- Emotional Connection: It strengthened the emotional connection with the brand by promoting the idea of sharing and connection with loved ones.

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Trần Thanh Nhi - Nguyễn Ngọc Yến Vy- Tô Hoàng Phú - Trần Thị quỳnh 

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Trần Thanh Nhi - Nguyễn Ngọc Yến Vy- Tô Hoàng Phú - Trần Thị quỳnh 

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Coca-Cola Share a Coke Campaign 2019

Name of campaign:
Share a Coke

Target Audience:
The primary target audience was young adults and teenagers, typically between the ages of 13 and 25. The campaign also aimed at engaging existing Coca-Cola consumers of all ages and encouraging them to reconnect with the brand in a personal and meaningful way.

Main slogan:
Share a Coke

Call-to-Action message:
The call-to-action message was to find a Coke with your name or the name of someone you care about and share it with them. This often involved purchasing personalized bottles and cans to share with friends and family.

Reasons why it succeeded:

1. Personalization:
By replacing the iconic Coca-Cola logo with popular names, the campaign created a personalized experience for consumers. People were excited to find their names or the names of their friends and loved ones on the bottles, making the product feel unique and special to them.

2. Social Media Engagement:
The campaign encouraged consumers to share photos of their personalized Coke bottles on social media platforms using the hashtag #ShareACoke. This created a viral effect, with millions of people posting and sharing their experiences online, which amplified the campaign's reach.

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1. Name of campaign: Share a coke

2. Target audience: young adults and families

3. Main slogan: share the magic

4. Call-to-action message: Share a Coke with (name)

5. Reasons why it succeed:

- By printing names on Coke cans and bottles, the campaign created a unique and personal connection with consumers, making the product feel more special and memorable.

- The campaign encouraged people to share photos of themselves with their personalized Coke cans and bottles on social media, creating a viral effect and generating buzz.

- The campaign's message of connection and sharing was relevant to people of all ages and backgrounds, making it broadly appealing.

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Quoc An, Thanh Thao, Yen Linh, Thu Hien, Thuy Hien

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Quoc An, Thanh Thao, Yen Linh, Thu Hien, Thuy Hien

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1. Name: share a coke

2. Target Young adults and families

3. Main slogan "Share a Coke with friends and loved ones.""

Call-to-Action Message:

"Find your name and share a Coke!"

5.Emotional Connection: The campaign tapped into positive emotions, associating Coca-Cola with happiness and togetherness.

Social Engagement: It encouraged sharing and connection, which resonated well with the audience.

Interactive Elements: The campaign included personalized bottles, making it relatable and shareable on social media.

Visual Appeal: The branding and visuals were vibrant and eye-catching, enhancing recognition.

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Khả Minh, Chí Phong, Thuỳ Dương, Trung Kiên 

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Khả Minh, Chí Phong, Thuỳ Dương, Trung Kiên 

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Name of Campaign: "Share a Coke" Target Audience: Young adults and teens, particularly those aged 18-24, as well as families. Main Slogan: "Share a Coke with [Name]" Call-to-Action Message: "Find your name and share a Coke with friends and family!" Reasons Why It Succeeded: Personalization: The campaign featured popular names on Coke bottles, encouraging consumers to find bottles with their names or names of friends and family. Emotional Connection: It promoted sharing and connection, tapping into feelings of nostalgia and social interaction. Social Media Engagement: The campaign leveraged social media platforms, encouraging users to share photos of their personalized Coke bottles, increasing brand visibility. Increased Sales: The novelty of finding one's name led to higher sales and brand engagement, with consumers buying multiple bottles to collect names. Global Reach: The campaign was adapted for various countries, allowing for local names to be included, enhancing relevance in different markets.

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kim thuy, phương thùy, khánh băng, bảo trâm

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kim thuy, phương thùy, khánh băng, bảo trâm

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Name of Campaign: share a coke

Target Audience: Dog lovers, pet owners, and those who appreciate emotional, heartwarming storytelling.

Main Slogan: Worth Every Drop

Call-to-Action Message: Encourages viewers to value emotional connections over material things, including the beverage itself.

Reasons: emotional appeal, universal theme, brand message alignment

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(Team of 3-5 people, Create a post to answer these questions below within 5 minutes).

Hint: Coca-cola (2011)

-Name of campaign:

-Target Audience:

-Main slogan:

-Call-to-Action message:

-Reasons why it succeeded:

(Each post receives 5 bonus points, 3 fastest groups say BINGO, double points)

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Coca‑Cola tạo ra các thương hiệu và nước giải khát được mọi người yêu thích và khơi gợi cảm hứng về cả thể chất lẫn tinh thần, đồng thời phát triển thương hiệu bền vững hướng đến một tương lai chung tốt đẹp hơn.

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Coca‑Cola tạo ra các thương hiệu và nước giải khát được mọi người yêu thích và khơi gợi cảm hứng về cả thể chất lẫn tinh thần, đồng thời phát triển thương hiệu bền vững hướng đến một tương lai chung tốt đẹp hơn.