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Powerful Storytelling Workshop Emerging Leader 2025 | Session 6

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Powerful Storytelling Workshop Emerging Leader 2025 | Session 6

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BLOOD, TOIL, TEARS AND SWEAT speech Winston Churchill

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BLOOD, TOIL, TEARS AND SWEAT speech Winston Churchill

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BLOOD, TOIL, TEARS AND SWEAT speech Winston Churchill

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The Power Of Storytelling: Inspiring And Connecting With Your Audience

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The Power Of Storytelling: Inspiring And Connecting With Your Audience

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The Power Of Storytelling: Inspiring And Connecting With Your Audience

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Storytelling has been a part of the human experience since the dawn of time. In business, storytelling plays a critical role in driving change and building trust.

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Why storytelling may be the secret to success at work

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Why storytelling may be the secret to success at work

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Storytelling isn't just fun-it is also an incredibly efficient and emotionally intelligent way to get ahead at work.

Since civilization began, storytelling has been one of the most effective ways of conveying information, making connections, entertaining, and passing down messages and cultural traditions.

As an emotional intelligence expert, I would argue that the power of storytelling has never diminished and is now as important in our workplaces and lives as ever. There is little that can match good storytelling for strongly connecting us to one another, influencing us to make decisions, and making us believe in the products that we depend on in our everyday lives. Sharing stories strengthens and bonds us to each other, our workplaces, our relationships, our communities, and the world around us. All great speakers have discovered that telling stories has a much greater influence on their audience than simply spewing out data.

The reason that good stories have such a strong influence on us is that they directly impact our emotions. When we hear a speaker telling a story, more of our brain is engaged than when we are simply given data. We are emotional beings, even when we believe that we are being rational. While we may believe that we make decisions using our rational brain, we actually often make them based on our emotions. Research has shown that we often make emotional decisions, even if we are unaware of it, before our rational minds do.

"Data doesn't change our behavior, our emotions do. Storytelling dynamically engages emotions and increases trust in the storyteller," writes Karen Eber in The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire. "As you listen to stories, you gain empathy for the storyteller, particularly when sensing their vulnerability. As empathy increases, so does trust, creating more of the bonding neurochemical oxytocin to be released in your brain. Oxytocin indicates to our brain who is safe to know and be around, and who should be avoided."

For this reason, messages that we receive from stories are more meaningful and have more impact than if we receive them from other sources. We remember stories because we can relate to them, the situation, place, or characters in them. Organizations and leaders can use stories to create bonds, motivate teams, and establish a sense of community and belonging for employees.

In my new book, Emotional Intelligence Game Changers: 101 Simple Ways to Win at Work + Life, I share tips on how to become a great storyteller because stories can help us build bridges and connections between different cultures.

When I was with a Toastmasters Club years ago, the members were a very diverse group from different cultures. One of our members, from China, told us a story of how many people who worked in big cities but lived elsewhere had to scramble to find transportation during a time when everyone was trying to get home to their families for the holidays. He showed slides of people trying to get into a crowded train through windows. Another one of our members from Bangladesh talked of how he loved traveling by rickshaw. I still remember these stories years later; not because they inundated me with data, but because of the way the storytellers wove in their personal perspectives.

Stories are personal and through them we weave our hopes, dreams, fears, aspirations, and desires. Those who share parts of themselves through their stories connect on a deep emotional level to others who share the same feelings. That is why we remember stories long after we have forgotten everything else about a particular event or person.

Researchers have found that stories are closely tied to emotions and memories. They can motivate and stir us to take action. When someone is telling us a story, we automatically try to put ourselves in their place, imagining what it is like for them. We can feel their fear, sadness, disappointment as well as share in their hope, joy, and happiness. In this way, stories have the power to increase our levels of empathy-and experts believe that empathy is one of the most important leadership skills.

Furthermore, I believe storytelling is more important than ever. As humans, we are hardwired for connection. Many of us fear that with rapid AI and technological advancement, we will lose even more connection with each other. It is crucial, in this time of rapid change, that we use proven methods that can strengthen and enhance our emotional ties to one another. The time-proven practice of storytelling is one of the best ways that we can do this.
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Why storytelling may be the secret to success at work

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Stories have the power to increase our levels of empathy and experts believe that empathy is one of the most important leadership skills.

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Powered by Storytelling | Excavate, Craft, & Present Stories to Transform Business Communicaton [Book Summary]

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Powered by Storytelling | Excavate, Craft, & Present Stories to Transform Business Communicaton [Book Summary]

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Kelly D. Parker: The art of persuasive storytelling | TED Talk

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“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.

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Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.

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Writing, Comedy, & Storytelling in a Messed-Up World 

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Writing, Comedy, & Storytelling in a Messed-Up World 

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Maeve Higgins: Writing, comedy and storytelling in a messed-up world | TED Talk

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On a list of the least funny topics imaginable, the global refugee crisis, border disputes and questions of citizenship are probably close to the top. And yet comedian Maeve Higgins has spent her career finding ways to make jokes about (and make sense of) the ways we draw lines across the globe. She’s a stand-up comedian and writer who speaks from the point of view of an Irish immigrant in the United States. In this excerpt from How to Be a Better Human, a TED Audio Collective podcast hosted by Chris Duffy, Maeve talks about ways we can find funny and eye-opening vantage points to look at the realities and borders of the world, our place in it and how imagination and laughter can help us through tough times. We asked Chris to select a book that he thinks explores these topics more deeply, and he selected “There There” by Tommy Orange. Listen for his recommendation and why he thinks it’s “like the best action movie and one of the smartest sociological and historical essays paired together.” This episode is part of the TED Talks Daily summer book club, a series featuring talks and interviews to inspire your next great read.

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Let the Story Do the Work | The Art of Storytellling for Business Success [Book Summary]

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Let the Story Do the Work | The Art of Storytellling for Business Success [Book Summary]

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Let the Story Do the Work | The Art of Storytellling for Business Success

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The Story Factor | Isnpiration, Influence, & Persuasion Through the Art of Storytelling [Book Summary]

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The Story Factor | Isnpiration, Influence, & Persuasion Through the Art of Storytelling [Book Summary]

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The Story Factor | Inspiration, Influence, & Persuation Through the Art of Storytelling

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President Kennedy 1961 Inaugural Address

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Powerful Storytelling For Public Speakers

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Powerful Storytelling For Public Speakers

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Powerful Storytelling For Public Speakers

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A guide to harnessing the power of storytelling for public speakers. Use characters, conflict and a compelling message to captivate your audience.

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Steve Jobs' 2005 Stanford Commencement Address

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Steve Jobs' 2005 Stanford Commencement Address

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Steve Jobs' 2005 Stanford Commencement Address

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Descriptions in Storytelling w/Neil Gaiman

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Descriptions in Storytelling w/Neil Gaiman

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Free Course | The Art of Storytelling [IESE via Coursera]

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Free Course | The Art of Storytelling [IESE via Coursera]

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Offered by IESE Business School. Elevate your public speaking with the course on the art of storytelling: - Learn to create captivating ... Enroll for free.

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Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.

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Martin Luther King, Jr.'s "I Have A Dream" Speech | History

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