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Check out this Document (A4) designed by aminah.

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This was a great way of researching into what I personally react to myself and the brand that I'm subscribed too. It also helped me when coming up with my own emails and how I could ensure I would appeal to the persona.

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Check out this Document (A4) designed by aminah.

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REFERENCES FOR ALL IMAGES USED IN PROJECT

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REFERENCES FOR ALL IMAGES USED IN PROJECT

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REFERENCES FOR ALL WORK INCLUDING PRESENTATION AND PADLET DOCS

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REFERENCES FOR ALL WORK INCLUDING PRESENTATION AND PADLET DOCS

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This helped me learn a lot about the brand which gave me confidence when coming up with a strategy for them as I knew so much about them.

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Doing a questionaire on my brand was very educational and insightful and helped me on my SWOT analysis to dictate the strengths and weaknesses of my brand for example this is when i found out majority thought they could improve their social media engagement.

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Getting feedback on my email marketing mockup helped me gain an insight on where I was doing well and where I was lacking and could improve. It was interesting to see others perspectives and I learned a lot from doing this.

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Selena Gomez YouTube Channel Statistics / Analytics - SPEAKRJ Stats

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Selena Gomez (@selenagomez) YouTube stats shows that the channel has 31.9M subscribers count and 12B views with 188 videos uploaded. Search for more channel analytics of your favourite YouTube channels in professionally audited report by Rajat Jain using Free Social Media Auditor.

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EXAMPLE OF COLLABORATION - GLOSSIER & OLIVIA RODRIGO

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EXAMPLE OF COLLABORATION - GLOSSIER & OLIVIA RODRIGO

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I created a document on my findings when looking into examples of previous brand and celebrity collaborations. This one specifically is the Glossier & Olivia Rodrigo collaboration. I found it insightful to see what platforms were used to promote this collaboration and the layout of the collection via the website

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“If I could send a note to the Glossier community, I’d say, you look good exactly as you are. You're just perfect, and don't let anyone try to convince you otherwise. – Olivia Rodrigo

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I created a document on my findings when looking into examples of previous brand and celebrity collaborations. This one specifically is the CROCS & SZA collaboration which I thought was an amazing example. This collaboration focused on raising awareness for mental health and mental health within the black communities. Crocs also ensured to make a donation to charity. I personally loved the time this collaboration was released and how they launched a mental health collaboration within mental health month.

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For part of my secondary research I completed a comp shop. Both my competitors are online stores similarly to the brand i have chosen. This gave be an insight to where these brands were thriving, Frankies Bikinis lacked and vice versa. I looked into their unique selling points, compared their websites (efficiency, if it is informative and accessibility), their products (some offered more than others for example loungewear as well as just swimwear, social media and what platforms they used, customer service (was it easy to get into contact with them?), sustainability (this is a huge factor in the current market we are in where it is high in demand that brands are now) and special offers (if they offered regular sales and discounts).

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EXAMPLE OF MARKETING EMAIL FROM MY OWN PERSONAL INBOX

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EXAMPLE OF MARKETING EMAIL FROM MY OWN PERSONAL INBOX

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This example was great for inspiration, seeing what i'm used to receiving and what attracts me to certain emails. For this email, I liked the used of the large images of the new line which instantly shows consumers what is coming up and the products they can get their hands on. They used a promotional email in this instant to increase sales and introduce their new line to their consumers. They used a call to action button which takes them to their website instantly. It is very product focused and uses initiatives like free shipping to persuade consumers to make their purchases with giving them until 6th November to use this which could increase sales before the free shipping is gone. They attached all their social media at the bottom to increase engagement and for consumers to keep up to date with the brands promotional offers and new lines. They also ensured to have great brand recognition with the large and bold brand name being the heading. They have also left payment options on the email such as Klarna and Afterpay so the consumers who may not have the funds to pay for this new line now, still have to opportunity too purchased so it is ensuring to be inclusive of others. Last of all, they have included the essential legal requirements of email marketing having an unsubscribe to this email option and a link to manage preferences.

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EXAMPLE OF MARKETING EMAIL FROM MY OWN PERSONAL INBOX

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EXAMPLE OF MARKETING EMAIL FROM MY OWN PERSONAL INBOX

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This is another great example of a marketing email. This is again a promotional email trying to promote the new line and their new 25% sale. I like how they have attached their website, social media and links to update details to stay informed and contact them. They have also used a call to action button to shop items of the new line and sale immediately. They have also followed legal requirements whereby consumers can opt out of email and marketing from the brand here.They have also offered the free shipping over £50 to try increase sales via the email.

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So I could could come up with new and innovative content marketing ideas for my project, I looked into examples of what Frankies Bikinis have and currently are doing. I created a document with my findings of original and curated content they had used and why is was good that they used it and how it was that these examples were original or curated.

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COMPETITOR CONTENT MARKETING EXAMPLES- JADE SWIM/TRIANGL

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COMPETITOR CONTENT MARKETING EXAMPLES- JADE SWIM/TRIANGL

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I also looked into my competitors content marketing and created a document on my findings. I found an example for curated and original they had both used. This was great for my research and helped me gain an insight and expanded my knowledge on content marketing and encouraged me to create my own.

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To help me create my original and curated marketing concepts for my collaboration, I created an audit of 5 ideas. Three ides being original content and the other two curated. I narrowed this down to one idea from each and chose my curated content as a Selena Gomez music video and my original content as a campaign look book via their youtube and social media platforms.