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Based on the previously defined costume style programme, we actively searched for costume designers on various social media platforms that were in line with London fashion trends. We contacted dozens of potential designers by checking the official Instagram accounts of LCF (London College of Fashion) and RCA (Royal College of Art), using friend referrals and taking the initiative on various social media.

During the communication process with the designers, we explained to them in detail the clothing styles of the pre-programme and sent out collaboration proposals to solicit their interest and feasibility.

Through this active co-operation, we successfully borrowed a total of 12 sets of beautiful ready-to-wear garments from 12 designers, laying a solid foundation for the event.

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After the idea for the shoot has been decided upon, the development of the overall shooting programme begins. The graphic illustrates the general storyboard, shooting plan, set design, action design, clothing style, make-up style and specific shading.

Next, we use this plan to meet with designers and directors of photography in order to work together.

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Makeup and hair preparation

We design the approximate makeup needed based on the style of the costume with storyboards and scenes. We searched the internet for references and browsed through a lot of fashion films and videos to design 5 makeups and 4 hairstyles, and combined them with the borrowed costumes to create 10 sets of looks.

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Based on the storyboard that had been conceived, we started to flesh out the subplot by watching a lot of dance choreography as we were making a dance fashion film and editing the appropriate moves and editing them into a rough template of movement. Then began to draw the subplots and details.

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Before the shoot, a large number of accessories were purchased both at home and abroad, a time planner was made for the day of the shoot, and the venue was scheduled.