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strategic international employment

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bid/host Major events

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Investments in the infrastructure

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Training and recruiting staff members, effective marketing of events, type of local sponsorship,diverse events portfolio

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evaluate attendee feedback and reviews

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meausre participation rates

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Social media takeover/ spotlight

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evaluation - 1. Questionnare after the workshops

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1.December- less competition during winter holiday (just winter village)

2. More engagement and audience (Long Winter break)

3. Evaluation of communication (KPI)

4. Feedback from attendees and community

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Easy signups, questionnare, what kind of workshops people are interested in, optional online workshops, advertising on socials collaborating with tourism council of the city, local artist

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Competitor Edinburgh- https://www.scotland.org/events/edinburgh-festivals-

Creative Workshops- https://www.aberdeencity.gov.uk/AAGM/whats-aberdeen-art-galleries-and-museums/sounding-out-creative-collective-workshop-maja-zeco-and-james-green

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https://committees.aberdeencity.gov.uk/documents/s140028/Events%20365%2023-26%201.pdf - Page 16 onwards

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Social Media- Facebook- Check 'Aberdeen Events'

Instagram- 'Aberdeen City Council'