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I'm Samuel B. Dacara III, Currently living in Davao City, A BS Computer Science student at Mapua Malayan Colleges Mindanao, as someone who is surrounded by festivals, street foods, and music specially OPM, our original creations

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I highlight the Itchyworms, a legendary band whose contagious mix of pop and rock has made them a constant in the OPM scene. The Itchyworms, known for their wacky songwriting and catchy melodies, have made a name for themselves in the hearts of Filipinos with hits like "Beer" and "Akin Ka Na Lang." Their music videos, which frequently feature heartfelt storytelling and humor, capture the essence of Filipino life with all its quirks and vibrancy. Their recent song "Di Na Muli" is proof of their cultural influence; it was not only a radio hit but was also included in the movie "Sid & Aya: Not a Love Story," which solidified their position in the history of Philippine music.

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The Itchyworms are a great example of the Uses and Gratifications Theory in the context of OPM because of their relevant lyrics and catchy tunes. According to this hypothesis, media consumers deliberately select particular items to satisfy a range of requirements, including those related to amusement and identity. The songs of Itchyworms satisfy the desire for connection and representation in their audience by providing a tapestry of stories that speak to the Filipino experience.

For instance, their hit song "Beer" has become an anthem for people who are grieving, not only because of its universal sadness but also because live performances of it provide a collective catharsis. Their music becomes a medium for emotional expression for fans, which in turn develops a sense of community and shared experience among listeners. Itchyworms' compositions represent both individual and collective sentiments, contributing to the formation of current Filipino identity through this common link.