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 The platform was created in 2004 by Turkish engineer Orkut Büyükkökten and was a success.
 Orkut is a website where each person has a profile, they can add friends, acquaintances, etc., and thus build their virtual social network. In 2011, Orkut underwent another major change. At that moment, it gained a new logo and a new look, but it had already lost its hegemony, falling behind Facebook among Brazilian users. Part of the transition was linked to a movement of prejudice towards digital inclusion.

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Facebook is a social network that connects users around the world. Through profiles — personal and professional — you can find and get to know people, follow public personalities and brands, create, consume and share content and much more.

Facebook emerged in 2004, as an evolution of a previous website by Mark Zuckerberg, then a computer student at Harvard, called “Facemash”. The website consisted of listing photos of students on campus, with options for visitors to rate

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Instagram, the result of the vision of Kevin Systrom and Mike Krieger, had its conceptual embryo on a trip to the beach in 2010. The motivation behind the creation of the platform was rooted in the search to simplify and improve the way people shared moments of their lives.
Instagram is a free social network for sharing photos and videos capable of generating engagement for your brand. It is also possible to follow users, like, comment and share publications, in addition to having various functions, such as live, Stories, Reels, etc.

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TikTok works as a type of social network that allows you to create, edit, share and discover short videos. Initially, the length of the videos was up to 60 seconds. In July 2021, this number increased to three minutes and, until December 2021, the maximum allowed were videos of up to five minutes
TikTok emerged in 2014, still under the name Musical.ly. Developed by a Chinese company, it was an application for people to post videos lip-syncing to songs. In 2017, the company was purchased by fellow countryman ByteDance, which at the time had a similar application called Douyin.