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I believe that my mind map has clearly outlined the overall uses and benefits of my product. The audience is able to see that this is not just another ordinary cup but rather a new product that has many physical and mental benefits. Those that may have been sceptical beforehand may now hopefully have a better understanding of what Stretch-O-Cup is trying to achieve

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Fokin, G. (2023) Transforming Cup, Art station. Art Staion. Available at: https://www.artstation.com/artwork/obOvqW (Accessed: April 1, 2023).

Heat change mug - etsy australia (no date) Etsy. Available at: https://www.etsy.com/au/market/heat_change_mug (Accessed: April 1, 2023).

Little Woods, L. (2023) REUSABLE KIDS SILICONE STRAW CUP, Little Woods. Little Woods. Available at: https://littlewoods.net.au/products/reusable-silicone-straw-cup (Accessed: April 1, 2023).

No Author. (n.d.) THE IMPORTANCE OF STORAGE, Closet Maid Pro. Available at: https://closetmaidpro.com/pro-resources/helpful-articles/the-importance-of-storage/ (Accessed: April 1, 2023).

S, T.S. (2023) Food Stackers Starter Set, themix. themix. Available at: https://thermomix.com.au/products/food-stackers-starter-set-1 (Accessed: April 1, 2023).

Slushy Magic - Official Commercial (2011) YouTube. YouTube. Available at: https://www.youtube.com/watch?v=oi-3retwNBE&ab_channel=OntelProducts (Accessed: April 1, 2023).

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I want my promotional video to have an informative but also fun tone. The Stretch-O-Cup is something that is magical but also practical, it has useful benefits that can be obtained by anyone. The video will have a neutral emotion as it is informative, but there will be elements of fun and additionally, an underlying tone of importance. These combined elements will hopefully encourage the audience to purchase my product.

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I think this font captures the emotion I wish to convey, it is simple and easy to read. The bold variant of this font is strong and would most certainly stand out on screen. The use of text in my promotional video would be to inform the audience of the uses and benefits of my product and all I require is something easy to digest.

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https://www.youtube.com/watch?v=oi-3retwNBE&ab_channel=OntelProducts

This is a good example of marketing towards children, however, I want to do the opposite and market towards adults. This commercial has elements that I wish to avoid, such as certain fonts and typography as well as how the commercial is shot. The commercial holds lots of emphasis on the shaking action of the cup (this is how the slushy is created) the camera also has a slight shake to it. I am aiming to have still, locked off shots instead of lots of movement. This commercial shows me exactly what I should not be doing

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https://www.etsy.com/au/market/heat_change_mug

The heat-changing mug is another approach to a 'magical' type of cup. This is useful for my product as I can take inspiration from their branding and marketing and decide what was effective and what was not.

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Check out our heat change mug selection for the very best in unique or custom, handmade pieces from our mugs shops.

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The video will begin with an overview of the product, at this point, the audience will be introduced to a regular-looking cup sitting in the centre of the shot at this point a pair of hands will enter the frame and begin to demonstrate the uses of the cup via different cuts and editing tricks to make it appear as if the cup is changing size and shape. Up until this point, there will be a quiet backing track, this should be upbeat and match the emotion conveyed in the video. After this, there will then be some text that appears on the screen talking about the benefits of a healthy living space and its effect on one’s mental health, this section of the video takes on a more serious note.

The video will then end with a call to action, this will include the pricing of the cup, the listed features and a reiteration of the importance of clean and tidy living

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https://littlewoods.net.au/products/reusable-silicone-straw-cup

This is a cup already in production, it shares a similarity with my invention as the silicone material makes it malleable and 'squishy' this is a similar type of 'shapeshifting' to my cup.

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REUSABLE KIDS SILICONE STRAW CUP - Best Seller

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Nothing throws a spanner in your day quite like cleaning up your kids drink from all over the floor, the bench or worst of the worst; the pram or car. Which is why we've worked hard to create the perfect kids straw cup for all ages, that minimises the major mess.

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https://closetmaidpro.com/pro-resources/helpful-articles/the-importance-of-storage/

This article details the importance of storage space and how a clean and tidy living space contributes to one's mental health and happiness. This article is useful for my product as its main use is to be able to change shape and fit in any space, so just because you don't have a lot of storage space it doesn't mean that you cant still keep tidy and clean

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While often overlooked, storage can be one of the most crucial elements to a happy, healthy, and organized living or work space. But all too often, storage is used in homes and offices to conceal the piles of clutter that don't have a designated "place". However, many homeowners and homebuyers are starting to catch on to the closet and storage trends that have been sweeping the market within the past three years. A study conducted by real estate website Zillow.com says closets have been the number two most-requested amenity since 2013.

Incorporating storage into residential or commercial builds and remodels saves the client time and money - and saves you time and money. Staying organized is not easy, and allowing a buyer to understand the value of efficient storage solutions can make the difference between a haphazard home and an orderly masterpiece.

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The Importance of Storage | ClosetMaid Professional Services

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While often overlooked, storage can be one of the most crucial elements to a happy, healthy, and organized living or work space. But all too often, storage is used in homes and offices to conceal the piles of clutter that don't have a designated "place".

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This colour palette fits my theme and emotion because these colours are soft and comfortable, they are natural and easy to digest. I have chosen some different blues because the most common liquid in a cup is water and blue is associated with water but also a cool feeling. The other end is tan and brown and these colours are found in nature

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Attention: My intended message is to convey a new spin on drink storage. I want my audience to realise that they need my product. I believe that the simple fact that the cup is magical and can change size is very attention-grabbing, all I need to do is push that message across in my promotional video and my audience will certainly be intrigued

Interest: Considering that I now have their attention, my affordable pricing should serve as a way of capturing their interest in purchasing my product. It's awesome, magical and affordable.

Desire: Searching for magic is something every child has tried. Now as an adult seeing something magical brings you back to your childhood but this time magic is obtainable. I think that my audience will definitely have the desire to make their inner child happy

Action: The end goal is that those visiting my website and watching my promotional video will then purchase my product.

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Blue (Process) - The steps involved in creating my video include a shot list, props, actor, camera, and microphone.  I must decide upon the desired message of the video and what I want to tell my audience through a narrative, whether I want to lay it out in front of them or let them infer themselves.

White (Facts) - After planning my video I need to find out how I want each shot to look, and the kind of cuts and transitions that will be most effective in creating the illusion that the cup can change size. I also need to know whether I would like there to be an actor in the video to demonstrate how the cup works or whether the cup should be the sole focus.

Red (Feelings) - I want my product to give a sense of ease, I want the audience to think that they need my product because of how useful it is. I want them to know that it isn’t just another cup but something that makes effective use for storage space and then I want them to feel as if a clean-living space will benefit their mental health.

Green (Creativity) – I can be creative through the editing of my video; I would like to bring the glass to life and make it change size in ways that defy physics. This unique editing of the glass is important in giving my promotional video a fun and quirky feeling. I want the cup to be the most important thing in the scene, I want to be creative in having it change colour while everything else stays fairly dull, I believe this contrast will be effective in drawing attention to the product.

Yellow (Benefits) – We went the audience to know that this product will benefit them, our main reasoning for our product being beneficial is that it is able to be easily stored. Easy storage means a clean and tidy kitchen/ living space which aids in positive mental health. If our audience recognises this benefit and decides to purchase our product, we as a company benefit from sales and can continue production.

Black (Cautions) – The product name is ‘Stretch-O-cup’ now while the cup can be transformed in various ways we do not intend the name to be misleading but however, we believe that the word ‘stretch’ is commonly associated with movement and increasing of size but also elasticity, meaning that our cup can always return to its original size.

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https://thermomix.com.au/products/food-stackers-starter-set-1
- An already existing product for containers that are collapsible in order to preserve storage space, a similar product to what I am creating, however they do not use magic

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These collapsible silicone food containers come in 4 various sizes and are perfect for meal prep. Stack and store food with ease with our food containers!

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https://www.artstation.com/artwork/obOvqW

- A 3d model animation of a cup that crumples into a squishy, rubber stretch band-type material. This is a good idea for storage of the product

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The target audience would be people that have low storage space or want a cup that is easy to store on the go. Having a cup that can fit into any space, or having multiple of these cups is incredibly useful when space is at a premium, perhaps you are a student at university while also renting, there is no need to buy sets of cups or glasses when you can have one that does it all

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My idea is to sell a cup that can be resized into any shape

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1. Promote my own streaming service, all ages
2. Promote my own book, young adult
3. Promote a product, buy someone else's journal, targeted at young adults and adults
4. Sell cat posters, targeted at cat lovers
5. Promote my own auto body shop, (general work, servicing, modification, dyno...) targeted at car lovers
6. Promote different poetry/ the joys of poetry
7. Promote my own quirky office supplies
8. model cars
playing cards
magic tutorials
rubiks cubes
photography business
room design brand
gaming accessories
my own clothing brand
car dealership
my own brand of alcohol
mental health awareness
My own bakery
second-hand clothes shop
luxury cruise
my own bakery
escape room business
my own hair salon
my own tool shop
my real estate business
hand made tote bags
my own furniture business
my own game console
a movie I have just directed
my own design of shoes
my own candle business
general history museum
I work for Officeworks, I could promote them
carpentry business
plumbing business
intergalactic travel service
time machine business
my own therapy clinic
my own reality tv show
vinyl business
record label
my own design of ergonomic headphones
my own cologne brand
car key customization business
my own cartoon show
customisable products brand - calendars, mugs etc
puppets for adults
my own garden centre
building  company
easy to use grooming products for men
my own bookstore
my own cafe
a restaurant that can read your mind so it knows what you want before you go in
an object that allows you to fly
and teleportation version of uber
a belt that lets you shapeshift
a robot that takes the form of a building - instantaneous building, design can be changed
a light switch that can change your surroundings
a helmet that lets you see what people are thinking
something that empties you bowels/bladder without needing to use a toilet
a chair that also works as a chiropractor
a table that sets itself
A drink bottle that can re-carbonate or carbonate you drinks
a can opener that opens cans itself
a foot scanner that gives your the perfect size shoes
a fridge that scans the use-by dates so you know when to restock
automatic fork and knife
an automatic bin
a photo frame that takes memories from your head and displays it
a self-watering pot plant
a device that lets you relive past dreams
a cooling shirt that prevents you from overheating
a shapeshifting cup
colour changing pants
a microphone that can imitate anyone's voice
instant cooking microwave
socks that double as a foot massager
a broom that cleans on its own
promote a charity
toms weird combos
an ai that takes books you've read and recommends a new book you might like