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Develop messaging that aligns with the goals of SDG 11 and SDG 12, such as promoting environmentally-friendly products or sustainable production practices. This messaging should resonate with your target audience and emphasize the importance of sustainable living.

Use sustainable marketing practices: Use marketing techniques that align with the goals of SDG 11 and SDG 12, such as using recyclable materials in packaging or reducing the environmental impact of your marketing campaigns.

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I can advocate for sustainable urban planning by working with local governments and urban planners to develop sustainable cities and communities. This includes promoting green spaces, reducing air pollution, and improving access to public services.

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Working with suppliers and manufacturers to ensure that the production process is sustainable and environmentally responsible. This can include reducing waste, minimizing carbon emissions, and using renewable energy sources.

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setting up a csr initiative to either donate to an organisation that supports sustainability or by investing in our own production line to make it more sustainable

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emphasize the importance of the SDG 11 and 12, and consequences of it. Also simple things we can do to implement SDG11 &12 in our daily lives
e.g. reducing the usage of plastics by bringing own straws, cutleries, bag...
-evelyn

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as a marketer, i will raise awareness about sustainable living and encourage people to make small changes in their daily lives that can contribute to a more sustainable world. for example, this includes things like reducing plastic waste, using public transportation, and more.

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Partner with NGOs that support the SDG goals mentioned such as WWF. Donating a portion of each sale to a cause relating to these goals.
-Makare

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Choosing to purchase products from companies that are socially responsible. For eg. buying a gift from Lego because they contribute to renewable energy and are moving towards eco friendly production.

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i only use recycleable bags when grocery hopping
i recycle as much of my packagings as possible

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I try to reduce the amount of single purchases to reduce packaging and waste. I will assess whether I really need the product before I buy it, whether I can choose more environmentally friendly packaging or whether I can reduce the amount of waste produced by reusing or recycling it.

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purchasing non-plastic straws and bring my own bottle when i purchase drinks

supporting brands that promote sustainable practices such as starbucks using paper straws

used recycable bags for groceries insteaad of using plastic bags

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I also travel by
public transportation

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my shower heater is powered by solar panels :0

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i will choose products with sustainable packaging. exp for products that use minimal or eco-friendly packaging, such as paper or cardboard, instead of plastic.

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choose ecofriendly product
the product is used by degradable material

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I carry my own bag when I grocery shopping

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bringing metal straws instead of using plastic straws

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feedback from customer to improve the product or personalise the product to their customers favour

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they decide how to price and promote products depending on the consumer's needs/ gap in the market

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Low Sales

A business uses marketing research and product development to understand needs and create attraction to raise sales.

Poor Brand Awareness

Ways such as promotion, target marketing, and branding can increase brand awareness. For example, businesses has used influencer marketing to increase brand awareness and target younger travelers who are more likely to use their service.

Problem: Pricing Issues

Businesses uses marketing to get involved in adjusting prices in real-time based on supply and demand.

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analysis of the market and competitors, deciding on which strategy to concentrate

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employ an experienced marketing team to create effective marketing strategies

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Companies can use good brand management to differentiate themselves from other companies, gain the trust and support of customers and increase sales and market share of their products or services.

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3: Creativity through product design for example can help solve issues with aesthetics or technical matters
-Makare

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Through some survey and feedback

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When a company is facing problems on profitability or competitive pricing, pricing strategy comes in handy. In order to increase the value of products to consumers, this strategy may involve pricing products at various price points

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through market research it fulfills the customer's needs and wants and satisfy them (evelyn)

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nikki - they conduct market research before launching any campaign, to determine their target demographic. They also decide on their packaging or style based on the target market

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3Organisations advertise its product in digital platform and gaining feedback for improvement purposes so business growth is able to achieve

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companies conduct market research to understand their targeted customer's needs and wants.

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create a clear message, targeted advertising, and effective promotions, and  build strong relationships with their customers -KG

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Market Research: By conducting market research, businesses can gain insights into consumer preferences, behavior, and trends.  For example, Apple conducts extensive market research to understand customer needs and preferences.

Target Marketing:  For example, Nike's "Just Do It" campaign targets athletes and fitness enthusiasts who value performance and style.

Pricing: Businesses use pricing strategies to maximize profits and stay competitive. Amazon uses dynamic pricing to adjust prices in real-time based on supply and demand.

Promotion: By promoting their products and services through advertising, public relations, and other marketing channels, businesses can raise awareness and generate interest in their brand. For example, bawangchaji had a 50% promotion this week to catch attention.

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2-through market research they provide what the customer want (evelyn)

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2-through market research they provide what the customer want (evelyn)

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With the development of digital technology, businesses may now use a variety of digital marketing channels to connect with their target audience. Organizations may reach a larger audience, increase brand recognition, and encourage customer involvement by using these channels successfully.

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3: Select a target part of the market that will best value the product through the type of advertising, packaging, business partners, places the product is available, etc.

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Companies uses market research to collect data about their potential target customers. This info is good for organization as they can develop better products for their customer needs.
(hsiang)

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create loyal customers who stick to the brand

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create loyal customers who stick to the brand

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The 50% discounts on foodpanda for Bawangchaji. Online advertisements on the search engines, the instagram stories and posts from the clubs and societies of Monash, the large advertisements along the highway.

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4. marketing their products or services for particular seasons and holidays like curl cream discount on international women day. Something i saw today...

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nikki - marketing influences almost all of our decisions, because we see advertisements/ promotions/ product placements all around us. it's impossible not to see it 

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nikki - marketing influences almost all of our decisions, because we see advertisements/ promotions/ product placements all around us. it's impossible not to see it 

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shopping: when we shop we see advertisement in-store displays, and product packaging. (hsiang)

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4/5 : providing consumers with satisfying goods and services

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3, ads on social media, sponsoring influencers

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Zhi Yoong
4 The companies are doing great deal of promotion on certain days like black friday and 1212

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3
advertisement pop up on social media according to the related products that you previously viewed

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The organization designs their products to fulfill needs of customers. In addition, they also anticipate the target customers therefore they can place the advertisements accurately.

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3. Example: asking for feedback from customer who had make a purchase of product. The purpose is to further understand the customer in order to improve brand image and performance

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3/4: product placement in movies and shows we watch
-Makare

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Edna: 3 - had a general overview of the core concepts of marketing such as the philosophies, marketing mix, marketing process, and the concept of creating and delivering customer value and building lifetime relationships with them. I had a basic understanding how sellers and buyers work together in the business field, but looking forward to know more about the details/knowledge and practical sense of the concepts. 

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Edna: 3 - had a general overview of the core concepts of marketing such as the philosophies, marketing mix, marketing process, and the concept of creating and delivering customer value and building lifetime relationships with them. I had a basic understanding how sellers and buyers work together in the business field, but looking forward to know more about the details/knowledge and practical sense of the concepts. 

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2.5 ( Kaige) learn the concept from the  lectures ,about the basic. but not 100% understand the concept, hope learn more 

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2.5 ( Kaige) learn the concept from the  lectures ,about the basic. but not 100% understand the concept, hope learn more 

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i know that marketing is meeting the needs and wants of the customer through the design, production, and distribution of products and services. Also it creates Value to the product. Overall marketing concept emphasizes the importance of market research, customer satisfaction, and building long-term customer relationships.  (hsiang)

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3
marketing is a set of activity to promote products to customers and to form loyal relationship

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Zhi Yoong
3 having basic understanding like companies are trying to hold customers for a long time purchase

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3: marketing derives from consumer needs + wants + demands
-Makare

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3 marketing is not only sales and ads, it is more concerned with satisfying the needs of customers.

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3 (?)
After reading the lecture about core concept of marketing, the customer, seller, what service, what the product is about, I am not confident to say expert, just I appreciate the brands on designing their product.

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3. After reading the material from moodle, I wish to learn more detail about marketing during the tutorial sessions

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3. Based on the notes and lectures I understand that the marketing concept is about building a profitable relationship with consumers that satisfies their needs. But I would like to still learn more.

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3, the concept of marketing i understand so far is what promote a brand

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nikki - 3 -  marketing is meant to give consumers a solution to a problem of theirs

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nikki - 3 -  marketing is meant to give consumers a solution to a problem of theirs

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like hard promoting to your customers, try to catch their eyes

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John Zhang 3 I have read through the slides and material provided on Moodle, hope to learn more from today's tutorial. I have learn there are different value provided from product such as experiential, symbolic, functional, and cost. also studied about CSV vs CSR

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John Zhang 3 I have read through the slides and material provided on Moodle, hope to learn more from today's tutorial. I have learn there are different value provided from product such as experiential, symbolic, functional, and cost. also studied about CSV vs CSR

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1/2- havent really study marketing before but know a little info (evelyn)

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1/2- havent really study marketing before but know a little info (evelyn)