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A 10-year plan to increase Staffordshire's tourism by keeping Alton Towers open year-round is up for discussion. This would result in a greater number of permanent jobs and jobs created by keeping the theme park open year-round. However, I also believe that if Alton Towers were to remain open throughout the year, they would be able to reduce the number of tourists who visit at once, as the most common complaint from visitors is that the long lines ruin their day. Wildlife Park is just one of many local attractions that are within walking distance of the park. I believe that Alton Towers could collaborate with Awesome Walls and Wetley Moor Alpacas to offer a combined ticket price for both attractions. Visitors would be more likely to stay for more than one day as a result of this. By being open through the year it will create more full-time job positions. People will have more money to spend, which will also raise the area's cost of living.

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Four people were injured in a crash that occurred in 2015 on one of the attraction's most popular rides. The park was closed as a result of the ongoing investigation. However, it was reported that the attraction saw a significant drop in visitors in the months that followed. Local businesses that had benefited from the theme park's trade suffered as a result. Therefore, the local businesses that depend on tourists visiting Alton Towers would suffer if a similar incident occurred again in the future. Their profits would fall, which would have a negative impact on the local economy.

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Alton Towers put on fundraising events throughout the year including bake sales for specific causes to McMillion coffee mornings, and family fun nights to memorabilia auctions to raise vital funds to supporting Merlin’s Magic Wand and other charities and campaigns. In addition, Alton Towers also contributes to local charities and communities in Staffordshire, provides overnight experiences for hospice patients and their children receiving end-of-life care, and implements educational and training initiatives, such as Princes Trust. Alton Towers' events are positive because they involve the locals and encourage them to contribute to the tourism vision. By supporting the local community in this manner, both the attraction and brand will be viewed positively. Drayton Manor is viewed as a rival by Alton Towers. At Drayton Manor, wedding packages are available. Alton Towers do not currently provide this service. As the number of people wanting to hold their weddings in unusual locations rises, I believe that this is something they should to take into consideration.

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Alton Tower makes use of technology for a variety of reasons. Technology enables the company to reach a larger number of customers, serve many customers at once, and enhance communication. Prior to their visit, visitors can book online and then scan a QR code on their ticket when they arrive. Moreover, in 2019 Alton Towers worked in Coca-Cola to steer self-driving robots to convey beverages to customers. Despite the fact that technology attracts customers and makes things easier for them, it has a negative effect on Alton Towers. Instead of employing locals to perform certain tasks, such as selling tickets and scanning tickets as you enter the park, technology will take their place. The local employment in the area could suffer as a result. However, a positive effect that technology has had on the community is that now that people can reserve tickets online, there are fewer vehicles queuing in the village to purchase tickets on the day of the event. This would reduce traffic in the area.

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Each year, Alton Towers will put funds into environmentally conscious initiatives like LED lighting, solar PV, variable speed drives, and water efficiency management to manage climate change and reduce carbon emissions. Alton Towers is currently managing climate issues in a number of ways, including: putting money into renewable assets on-site and recycling waste to keep it out of landfills and make energy from it. Additionally, the attraction contributes to the reduction of plastic pollution by eliminating single-use plastic. One example is when they phased out plastic straws in 2018, because they raise awareness of environmental issues, these initiatives can benefit the environment. In addition, Alton Towers may see an increase in visitors because some tourists are more likely to visit certain attractions if they can help the environment.

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Alton Towers contributes to the local community through employment as they employ around 2,500 local people. In 2019 the towers made around £1.7 billion, so the local economy was positively impacted as this money went into the locals wages.  Which is also called the multiplier effect. But, most jobs at the towers are seasonal and people will become unemployed in the winter seasons. They also contribute to the local economy through local procurement and supporting other local businesses in the area, meaning a consistent flow of tourists. With more money, Alton Towers can improve their infrastructure, like new buildings, hotels, roads, and railways, which will result in better accessibility and jobs for locals. Having more money, Alton Towers will benefit the local community and contribute to local GDP.

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Merlin Entertainments | Communities
Merlin Entertainments | Environment
The secret to enhancing customer experience at your attraction | Blog (notlost.com)
Impacts of Tourism Revision Notes B.pdf (goldington.beds.sch.uk)
Popular wedding venue types UK 2019 | Statista
Alton Towers rollercoaster crash: villagers wait for trade to return | UK news | The Guardian
Alton Towers could become a year-round attraction | blooloop