# data[].attributes.attachment_link.title
Marketing Team - Social Media: Instagram

# data[].attributes.body
Here is a sample prompt and results from a GPT on social media

# data[].attributes.body
Emails to the AVID people that support us is in this PPT

# data[].attributes.attachment_link.description
spread the word and create a design now!! #foryoupage #avid #school

# data[].attributes.attachment_link.title
Copy of Day 1 student meeting Questions 

# data[].attributes.body
Last years rules and guidelines

# data[].attributes.attachment_link.description
Enter the AVID T-shirt design contest for a chance to win prizes, and see your design featured in the MyAVIDStore and sold at AVID Summer Institute!

# data[].attributes.body
Example Media/Social Media Plan

Objective:
Promote the nationwide AVID T-shirt design contest to increase engagement and submissions while aligning with AVID’s mission of college and career readiness.

Plan Overview

Target Audience:
Middle and high school AVID students, educators, and their families.

Key Message:
"Show Your AVID Pride! Create a T-shirt design that inspires and reflects the AVID spirit."

Timeline:

Day 1-3: Announce contest

Day 4-6: Mid-campaign reminders

Day 7-10: Final push and countdown to submission deadline

Media Platforms and Strategies

1. Social Media Platforms:

Instagram:
Use posts, reels, and stories to showcase previous AVID T-shirt designs and highlight key contest details.
Example Post: "Ready to leave your mark? Enter the #AVIDDesignContest and let your creativity shine! 💡🎨 Submissions close in 10 days! [Link]"

Twitter/X:
Share quick updates, design tips, and retweet posts from AVID participants using a unique hashtag (#AVIDDesignContest).

TikTok:
Create engaging short videos featuring AVID students or educators explaining the contest, demonstrating design techniques, or wearing past AVID T-shirts.

Facebook:
Post a detailed contest announcement and encourage educators to share within AVID groups and school communities.

2. Traditional Media (optional):

Email announcements to AVID schools and coordinators.

Flyers for campus display.

3. Influencer Strategy:
Engage AVID alumni or educators to create a call-to-action video encouraging participation.

4. Campaign Hashtags:

#AVIDDesignContest

#ShowYourAVIDPride

#AVIDCreativity

Engagement Strategies

Host a live Q&A session on Instagram or Zoom for students and educators to ask about the contest.

Feature "Design Spotlight" posts for early entries to generate excitement and inspire others.

Incentivize shares and likes with a small giveaway (e.g., AVID-branded stickers or notebooks).

Metrics and Tracking

Engagement Rates:
Monitor likes, shares, and comments on social media posts.

Hashtag Usage:
Track the number of posts using #AVIDDesignContest.

Submission Rates:
Measure the number of entries submitted over time.

Suggestions for Your Students

1. Collaborate and Assign Roles:
Break into teams to handle different components (e.g., content creation, analytics tracking, influencer outreach).

2. Use Visuals:
Include mock-ups of social media posts or a short promotional video in their presentation.

3. Pitch with Passion:
Emphasize how the contest aligns with AVID’s mission and how the media plan will amplify student voices nationwide.

4. Practice the Presentation:
Rehearse a professional pitch for the CEO, complete with a clear introduction, the media plan overview, and a compelling conclusion.

# data[].attributes.attachment_link.description
Amazingly Simple Graphic Design Software - Canva

# data[].attributes.body
Thuan Nguyen- tnguyen@avid.org
Sheila Leight- sleight@avid.org
Jaime Sandoval- jsandoval@avid.org
Jazmin Diebler diebler@avid.org

Luisa Urbani- lurbani@avid.org