# data[].attributes.body
Capable of speeds over two times the speed of sound and at altitudes up to 60,000 feet (18,290 m), Concorde could fly from London to New York and return in the time it took a conventional aircraft to go one way.

Hyper Level: MEDIUM
Failuer Proportion: MODERATE
Cost to Company: PAINFUL

# data[].attributes.body
Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

# data[].attributes.body
The Note 7 — one of Samsung's big flagship phones — had a little problem where it occasionally caught fire and/or exploded. There was a car that supposedly was burned down by one. The phones have been outright banned on flights, and Samsung had to recall the entire line.

Hype level: Kardashian
Failure Proportion: EPIC
Cost to Company: Painful

# data[].attributes.body
https://www.facebook.com/oBikeMY/

Booking a Mobike ride involves downloading the app and first paying a RM99 refundable deposit. After then, the rider can unlock bikes by scanning the QR located on either the front or rear of the bike. Trips are charged RM1.50 for every half hour.

Complaints include that the bikes were not sturdy, poorly maintained and had no parking facilities. Bikes collected by the authorities were found in every nook and cranny of the city including the river, back alleys and clogging drains

Hype level: Medium
Failure: Massive
Cost to Company: RIP

# data[].attributes.body
Microsoft launch the Zune in 2006 as competitor to iPod. The biggest failure was that it was simply late to the game.

Hype Level: KARDASHIAN
Failure Proportion: MASSIVE
Cost to Company: PAINFUL

# data[].attributes.body
Failure of Shared Yellow Bicycle

Hyper Level: KARDASHIAN
Failure Proportion: MODERATE
Cost to Company: RIP

Limited parking, Not well maintain, Not common habit of riding bicycle. Infrastructure not conducive in city. Dangerous cycling in busy traffic.

# data[].attributes.attachment_caption
The small keypad phone we have before touch screen phone came out..

# data[].attributes.body
- Lack of innovation with the touchscreen
- Ignored its competition e.g., it failed to recognise Apple as its competitor
- Stubborness to stick to its Operating System although it is a lot more inferior to other OS e.g., Apple & Android

Hype Level: Kardashian
Failure Proportio: Epic
Cost To company: R.I.P.

# data[].attributes.body
I think this was the right thing at the wrong time. I had MS Bob growing up and I loved being able to personalize my desktop to look like a house. There was a medieval theme that was awesome!

Curious note: MS Bob program manager: Melinda Gates!

Hype Level: MEdium
Epic Failure level.

# data[].attributes.body
"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

# data[].attributes.body
What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP

# data[].attributes.body
Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

# data[].attributes.body
"It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP

# data[].attributes.headline
TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (10 mins)

# data[].attributes.subject
TASK 2: PICK ONE FAILURE FROM THE MUSEUM AND IN YOUR GROUP... (10 mins)

# data[].attributes.body
1. Analyse the failure
2. What role does failure play in innovation?
3. What hinders us from accepting failure?

# data[].attributes.body
"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

# data[].attributes.body
Nokia was popular but was not able to meet the design and technology compared with others
Overconfident with the market share back then did not invest more on R&D

Hyper Level : Kardashian

Failure proportion : Massive

Cost to Company : Painful

# data[].attributes.body
"The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

# data[].attributes.body
Trump University (also known as the Trump Wealth Institute and Trump Entrepreneur Initiative LLC) was an American company that ran a real estate training program from 2005 until 2010. It was owned and operated by The Trump Organization. A separate organization, Trump Institute, was licensed by Trump University but not owned by The Trump Organization. In 2011, amid multiple investigations, lawsuits and student complaints, it ceased operations. It was founded by Donald Trump and his associates, Michael Sexton and Jonathan Spitalny, in 2004. The company offered courses in real estate, asset management, entrepreneurship, and wealth creation.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL

# data[].attributes.body
The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL