# data[].attributes.headline
LOI 3: An inquiry into the gender that plays video games more

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LOI 3: An inquiry into the gender that plays video games more

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LOI 1:Why female gamers get paid less than men in gaming and esports

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LOI 1:Why female gamers get paid less than men in gaming and esports

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Video game study finds losers more likely to harass women, 21 July 2015

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Video game study finds losers more likely to harass women, 21 July 2015

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https://www.bbc.com/news/world-us-canada-33613781

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Why do boy gamers get less hate than girl

Why do people who are of the female  get more hate in online video games than males?

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Do female gamers get the same money as men

Rewording by Sam - Within gaming and e-sport, is there a wage gap between men and women gamers?

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Research skills

Communication skills

Social skills

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Men get 5,000 more dollars a month than girls in the gaming industry (game designing and game developing)

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Made padlet

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*UPDATED* Why do male gaming content creators tend to get a higher following than female gaming content creators?

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We emailed Sam and told our time table to her

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More women play video games than boys, and other surprising facts lost in the mess of Gamergate, October 17, 2014, Drew Harwell

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More women play video games than boys, and other surprising facts lost in the mess of Gamergate, October 17, 2014, Drew Harwell

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https://www.washingtonpost.com/news/the-switch/wp/2014/10/17/more-women-play-video-games-than-boys-and-other-surprising-facts-lost-in-the-mess-of-gamergate/

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CI: Gender inequality affects how females get treated in games and esports.

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CI: Gender inequality affects how females get treated in games and esports.

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LOI2: How female gamers get abused online more than males

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LOI2: How female gamers get abused online more than males

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We have to focus on a research plan, more detailed goals, raising awareness for gender equality, organized meetings, big surveys, power point presentation and 1 question for each person

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Let’s talk about online games:  Why men like to play December 26, 2021, digital team

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Let’s talk about online games:  Why men like to play December 26, 2021, digital team

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https://www.fingerlakes1.com/2021/12/26/lets-talk-about-online-games-why-men-like-to-play/

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Why do females earn less in gaming esports

By Sam: We have a question very similar and will answer this question in there

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The key concepts are going to be causation, form and responsibility.

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The learner profiles are thinker for LOI 1, inquirers for LOI 2 and open minded for LOI 3

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The ATLs are research skills, thinking skills communication skills.

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Met teacher mentor, discussed with him our topic and loi’s

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Met teacher mentor, discussed with him our topic and loi’s

# data[].attributes.headline
Why do female gamers use boy characters in games more

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Why do female gamers use boy characters in games more

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By Adam: to avoid cyber bullying in games

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Why do males play video games more than females

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Why do males play video games more than females

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Edited by Ilham: Men are intrigued by video games because their brains respond to the excitement. A study by a group of researchers from the Stanford University School of Medicine found that a part of the brain is triggered by video games in men more than woman.

Males are naturally competitive. Men will always look for a chance to win. Video games present the perfect opportunity for a great competition. Hence, men will play video games for hours at a stretch. Another reason  why gamers play more than woman is because males earn more than woman. The reason for this is because in esports more people watch males play than

Video games are marketed towards males males more. The gaming industry let allot of females characters to be the main the characters in many old games like King’s Quest. Then Nintendo started to remarket for a specific group of people that were males as they thought they could earn more money from this decision. In modern day if Nintendo didn’t remarket and make video games specifically for males, males would welcome females in gaming and females would welcome males to gaming.

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Sam,

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https://padlet.com/dia14220/s9srt931t14ka06y

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2017, Se Jin, Kim, Gender inequality in eSports participation : examining League of Legends

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2017, Se Jin, Kim, Gender inequality in eSports participation : examining League of Legends

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https://repositories.lib.utexas.edu/handle/2152/62914

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https://padlet.com/dia14098/rvoood744304in8b

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Why Are Games Marketed toward Boys? Dougie Powell, November 14 2017

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Why Are Games Marketed toward Boys? Dougie Powell, November 14 2017

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https://gameluster.com/why-are-games-marketed-toward-boys/

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Why Are Games Marketed toward Boys? | GameLuster

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Why is it that video games are “for boys?” This is an issue I’ve touched upon many times in other articles I’ve written and one that I think needs serious discussion in gaming circles. Growing up as a gamer, I’ve been disturbed by the lack of female representation in video games,…

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When men play video games the center of mens brains react to the excitement of the game and eventually they get addicted

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Females gamers play more video games but get more hate because of people supporting gender inequality

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Women get paid 300k less than men in esports and get paid less in livestreams

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Male and Female Gamers: How Their Similarities and Differences Shape the Games Market, consumer insights, May 3 2017

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Male and Female Gamers: How Their Similarities and Differences Shape the Games Market, consumer insights, May 3 2017

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Male and Female Gamers: How Their Similarities and Differences Shape the Games Market

Note: The data in this article is more than one year old.
Women now account for 46% of all gamers! Get updated insights right here!
Using fresh insights from our latest round of primary consumer research across 13 countries, we explored the topic of gender similarities and differences in gaming. These Gamer Consumer Insights, to which our clients received access last week, are based on an online audience aged 10-65.

It's important for games businesses to understand how men and women interact differently with the gaming world. Male and female gamers differ in the platforms and genres they prefer, how they discover games, and whether they spend. However, there is also evidence of several similarities in their gaming behavior. In particular, zooming in on the 'core gamer' suggests that the differences between male and female gamers should be appreciated but not exaggerated.

Platforms and Discovery

Looking at the gender and age divide of all gamers, we see that 46% of gamers across these 13 countries are women. While men make up the majority of gamers, with men aged 21-35 comprising 20%, the gap between the two genders in the overall games market is narrow. However, different platforms have varying levels of popularity among the genders. Mobile games are almost equally popular among men and women, with 52% and 48% playing mobile games more than once a month, respectively. In contrast, 48% and 37% of men play on PC and console at least once a month, respectively, compared to 35% and 23% of women.

Notably, the order of platform popularity is mobile, followed by PC and console, irrespective of gender. This shows that platform popularity tapers closely to the overall shape and size of the gaming market.

A similar conclusion can be drawn when we examine how gamers discover new games. On the surface, there are clear differences in the way men and women discover games. For female gamers, social circles are key, with 39% of them discovering a game through friends or family, and 20% through social networks. For men, a comparatively low 27% discover games through friends or family. Instead, 26% of men discover new titles through review or game sites and 24% through online video channels.

Again, a deeper look at the figures suggests that the difference between genders should not be exaggerated. For example, age plays a factor in determining the preferred discovery route. Gamers under or over the age of 35 both list friends and family as the top discovery route, but only 12% of gamers older than 35 discover new titles through videos, compared to 25% of gamers younger than 35.

Platform type also affects the discovery method. Mobile-specific factors (such as app store ranking) index more highly for women than methods typically used for PC or console game discovery (such as a magazine). This indicates that choice of platform shapes the route by which a player finds a game, rather than gender alone.

Gaming genres: female all-rounders versus male specialists

When we examine the types of games that men and women prefer to play, we again see a blend of similarities and differences in gaming habits. Generally, both groups favor similar types of games. Men and women both list strategy games as one of their top three genres on PC, console, and mobile. Additionally, the favored franchise on each platform is the same: Candy Crush Saga on mobile, Call of Duty on console, and World of Warcraft on PC.

Delving deeper into their preferences reveals a few areas where male and female gamers differ. Across all platforms, men favor the strategy, sports, action adventure, and shooter categories. In comparison, women enjoy a broader genre of games, including puzzle, simulation, and arcade.

The divergence in favored genres is most notable on mobile, with 48% of women listing puzzle as their top pick. This was the highest rating for any genre by either gender across all platforms, indicating the appeal of puzzle games to mobile players.

Core gamers: women play, men pay

Finally, of gamers who consider themselves to be core, 70% are men. Core gamers are defined as those who agree that gaming is an important part of their life, that spend a significant amount of their free time gaming, and enjoy playing against or with others.

While there are more male than female core gamers, their behavior is remarkably similar. When examining the share of core gamers that plays a game on a platform more than five days a week, marginally more women than men fit that definition on mobile. At most, men had a five percentage point lead over women on console and PC.

The divergence between male and female core players can be seen in spending habits. Across all segments, men are much more likely to spend than women. The difference is most apparent for PC gaming, with 57% of core male gamers paying versus 39% of women.

Looking at ownership of peripherals among core gamers, men are more likely to own a specialist gaming mouse, keyboard, headset, and controller than women. However, these differences are minimal, with 72% of men owning a headset versus 62% of women, for example.

Still, it is uncertain as to what extent this difference is caused by gender or by broader market trends. A quick examination of discovery methods shows that men are more likely to be influenced to play a game by a TV or online advert. This could indicate greater engagement with marketing campaigns or that campaigns are geared toward men, potentially missing an opportunity to reach women.

Furthermore, female core gamers demonstrate habits that need to be taken seriously by marketers. Perhaps surprisingly, 9% of female core gamers who watch esports do so for more than 15 hours per week, versus 6% of men. This indicates that the group has potentially significant value to marketers and advertisers as the sector grows.

Summary

While games businesses need to consider differences between gender behavior, they should be careful not to overblow them. Businesses should take other factors into account, such as gamer self-identification, favored platforms, and demographic information, to create the experiences that resonate with as much of their audience as possible.

The top games in the market are already thoughtfully building audiences. Successful multiplayer games like Overwatch have thrived across the gender divide through a mix of FPS gameplay, social discovery mechanics, and representative roster. Meanwhile, Naughty Dog's single-player adventure game Uncharted 4 and its forthcoming DLC The Lost Legacy have similarly crossed over by building a compelling narrative framed within the popular action and adventure genre.

In short, developers and marketers working on games, including core titles, should be actively engaging female gamers. As the games market matures, the gender divide is closing. This presents an opportunity that businesses should be actively pursuing.

NEWZOO CONSUMER INSIGHTS: PROFILING YOUR KEY TARGET GROUPS

Since last week, Newzoo Consumer Insights subscribers have been enjoying access to fresh data and insights from our latest round of consumer research. This research effort covered close to 35,000 selected respondents across 16 countries from three different regions:

North America: United States & Canada

Europe, Middle East & Africa: United Kingdom, Germany, France, Spain, Italy, Netherlands, Belgium, Poland, Turkey, Sweden, Russia

Asia: China, Japan, South Korea

This primary research provides in-depth and invaluable consumer insights into more than 200 variables across games, esports, and mobile, and is used by a large share of the biggest games, media, and hardware companies in the world.

Newzoo's Consumer Insights across the 16 countries are now accessible through the recently launched Consumer Data Dashboard and allow our clients to profile consumers, size markets, and support strategic business plans. The interactive dashboard allows unlimited analysis on more than 200 topics. Subscribers create their own segments and export graphs and datasets directly. Support from a dedicated Newzoo analyst is also included in every subscription.

NEW TOPICS RESEARCHED IN 2017 INCLUDE:

Payment preferences regarding mobile phones

Participation in sports

Which esports game franchises are watched regularly

Interest in playing co-operative and competitive mobile games

Brand attitude includes new brands (e.g., Apple. Sprite, Adidas, Nike)

VR use and context

Games played in chat apps

Where PC players spend the most time playing games (Thailand, Taiwan, Vietnam, Malaysia, Indonesia, Singapore, Philippines, China)

New brands covered: Google Pixel (XL), OnePlus, ZTE

New game genres covered: MMO-RPG

New devices covered: Microsoft Surface device, Nvidia Shield tablet

New peripheral brands covered: Acer (Predator), Asus (ROG), PDP

New livestream platforms covered: Niconico & Huomao TV

New subscriptions covered: Hulu & Pandora Plus

New consoles covered: Nintendo Switch, Apple TV, Tomahawk F1

New Franchises covered: Bubble Witch 3 Saga, Clash Royale, Crackdown, NBA 2K, Overwatch, Plants vs. Zombies, Pokémon (any game), Tom Clancy's Rainbow Six, Rocket League, State of Decay, Pro Evolution Soccer

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Male and Female Gamers: How Their Similarities and Differences Shape the Games Market | Newzoo

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Note: The data in this article is more than one year old. Women now account for 46% of all gamers! Get updated insights right here! Using fresh insights from our latest round of primary consumer research across 13 countries, we explored the topic of gender similarities and differences in gaming.

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Distribution of video game users in the United States in 2021, by gender, Statista Research Department, December 17 2021

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Distribution of video game users in the United States in 2021, by gender, Statista Research Department, December 17 2021

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U.S. video gamers by gender 2021 | Statista

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In 2021, 41.5 percent of video game players in the United States were female, with the remaining 58.5 percent being male.

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An inquiry into the gender that plays video games more

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An inquiry into the gender that plays video games more

# data[].attributes.body
Men are intrigued by video games because their brains respond to the excitement. A study by a group of researchers from the Stanford University School of Medicine found that a part of the brain is triggered by video games in men more than woman.

Males are naturally competitive. Men will always look for a chance to win. Video games present the perfect opportunity for a great competition. Hence, men will play video games for hours at a stretch. Another reason why gamers play more than woman is because males earn more than woman. The reason for this is because in esports more people watch males play than women.

Video games are marketed towards males more. The gaming industry let allot of female characters to be the main the characters in many old games like King’s Quest. Then Nintendo started to remarket for a specific group of people that were males as they thought they could earn more money from this decision. In modern day if Nintendo didn’t remarket and make video games specifically for males, males would welcome females in gaming and females would welcome males to gaming.

It may look like males play video games more than females but it’s close to a 50/50. Roughly 5 to 20% more men play video games in 2021. A study in the United States has shown that 41.5 percent is of video game players in the United States were females and 58.5 percent being male.

There are clear differences in the way men and woman discover games. For female gamers, friends and family are key, with 39% of them discovering a game through friends or family, and 20% through social medias. The 41% percent is for other reasons like them finding it a good game through websites and other reasons. For men, a low 27% discover games through friends or family. Instead, 26% of men discover new titles through reviews or game sites and 47% through online video channels.

Gamers who consider themselves to be core are mostly males as 70% of them are males. Core gamers are defined as those who agree that gaming is an important part of their life. They spend lots of their free time gaming, and playing against or with each other.

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https://forms.office.com/Pages/DesignPageV2.aspx?subpage=design&FormId=AMmUbCCnXEKuE9AmGtoJtE27r0RoCeFNtThg8RIhZOlUNldERjYwU0E5UFpHQ0ZUUTlJVEEyRlFSTi4u&Token=f889ce3cbe18428eb146dccb973a1d38

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Add LOI1 to LOI3 and make a new LOI1, find out why people use more female skins on games then boy skins and why Males play games more then females. May 5, 2022