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Nike-Differentiation and cost leadership

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Dutchlady - differentiation

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Netflix : mix of cost leadership and differentiation

Cost leadership : to ensure that customers from all segments can gain access to its services, it has priced competitively by providing plans such as basic or premium.

Differentiation : differentiated its services on the basis of quality and type of content by creating the a large amount of original content that is not available across other platforms called Netflix series.

Bio-oil : focus
sells body and face oil that special for pregnant women and new mothers struggling to find solutions for stretch marks and other skin issues.

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Tesco (Lotus) - Cost Leadership

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Porsche - Focus(sport car)

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Hausboom - Differentiation

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Secret Recipe - differentiation

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Tealive - Differentiation

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Hush puppies (Shoes)- high quality
- differentiation

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Richiamo coffee
- Differentiation (brand image)

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Adidas- Differentiation

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TESLA - differentiation

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99 Speedmart - Cost Leadership

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Kfc - Cost leadership

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RyanAir - Cost Leadership

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Walmart - cost leadership

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Bulan bintang- Differentiation

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BMW - Differentation

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emirates : differentiation

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Tiffany & Co - differentiation

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Ninso - Cost leadership

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Vans - differentiation

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Apple - differentiation due to prestige and image

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Lush - differentiation strategy

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Pepsi - focus strategy

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Target - cost leadership

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Air Asia
-Cost Leadership strategy

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IKEA- Cost leadership

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Super Cowboy - cost leadership

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Eco shop - cost leadership

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McDonald's - Cost leadership

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Starbucks
-differentiation

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dUCk

It deploys differentiation strategies due to well branded, high quality scarves.

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Walmart - Cost Leadership Strategy because it emphasize on price slashing to potential customers

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Amazon - differentiation
Amazon serve variety of services such as retail stores, delivery & groceries, Amazon Prime/Video (Movies & TV Shows), Amazon home services (offering home services e.g. plumbing, electrical, audio/video installation)