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1) come up with one more problem statement each
2) research on existing alternatives to be shared in the meeting
3) come up with 1/2 questions to discuss about customer segment and early adopters

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💐three main products: Food, Snacks & Polariod bouquets > more specific
💐change to practical > find another word for it
💐change problem statement

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- what do you think will make your product different from physical & online shops? -- what is our Unique Selling Point?
- who will you consider as your closest competitors?
- what does customization mean?
- same situation as Jayce from Week 1 Lecture?
- general customization - focus?
- how can we come up with our unfair advantage? - can be trust, unique skills that the team might have - ie. having a creative member who is able to design/create a better package design?
- think about the sustainability + uniqueness + price
- does customization = expensive?
- customization and pricing might contradict one another
- SOMETHINGS CANNOT COME TOGETHER ??????

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💐 How Might We Statements
💐 Interviews
💐 LBMC Canvas Draft 1

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How might we provide individuality to each gift bouquets for our consumers while keeping it budget friendly and sustainable?

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1) David Lee
2) A levels
3) thrice a year
4) I had a pleasant experience. On valentines day, i ordered a bouquet which was delivered punctually to the restaurant
5)Online such as fareast flora and floristique. It is convenient and i can compare the rate between different florists online
6)on special occassions such a mother’s day, valentines days and birthday
7) Below $100
8) The no practical use of bouquet other than for display purposes. Real flowers will die after awhile.
9) Soft toys, cake
10) Design of the bouquet and delivery option to person house or dining location. Price ideally below 100
11)yes i would consider replacing. I would like forward to it as it is something different and unique aside from the usual flowers. The person receiving it can keep it for a long time as well.
12) yes i do. i believe that personalisation will make the gift more special and will mean more the person receiving it as more effort have been put in place. The gift will be more memorable as well.
13) I would like to be able to choose the colours which my loved ones prefer and also be able to add on things on the bouquet such as photos of us or soft toys or a personalised message.

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About Her.
- Jamie
- she is a current diploma student

Experience in buying gift bouquet
- she buys it once in awhile, during occasions like mother's day or graduation
- she supported her friend's crochet flower business > her buying journey was smooth and easy because she could communicate her ideas easily to her friend.
- when searching for gift bouquet, she look for Instagram shops and through word-of-mouth refferals
- he ideal price range for a small gift bouquet is around $30 to $40
- some drawbacks she experienced as that the flower bouquet does not last long, it is hard to care for and maybe too pricey

Ideal Gift Bouquet
- price that is within her budget
- colours available
- fresh flower bouquet > she would want a specific flower
- delivery > fees and delivery options

Alternatives
- some alternatives gift options she thought of is customizable pouch and snacks gift bags
- she would prefer to replace real flower if there was the option > longer lasting and minimal care
- crocheted flowers to replace real flowers

Customization / Personalization
- it adds more meaning and value because the gift was made specially for them and makes the receiver feel special
- prefers professional advice

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What is your name?
- angelica
What is your current level of education?
- current diploma student
How often do you purchase gift bouquets for your family/friends?
- only during special occasions
Tell me about an experience you had while purchasing a gift bouquet.
- there were so many options to choose from
When searching for a gift bouquet, where do you turn to? And why so?
- flower ships because they sell the most creative bouquets
Which occasion do you purchase a gift bouquet for?
- graduation/birthdays
How much are you willing to spend on gift bouquets?
- $50
What do you think are some drawbacks when purchasing a flower bouquet?
- die easily
What are some alternative gift options you consider? Such as customisable bottles, gift boxes etc?
- handmade scrap books
What do you look for when purchasing a gift bouquet? (Any specifics such as price, nice packaging, quantity or delivery options?)
- looks good
- delivery charges must be acceptable
Would you consider replacing real flowers for other alternatives such as chocolate bars or crocheted flowers? If so, what would you look forward to? What are your thoughts about it?
- preserved flowers
- flowers made with soups because long lasting and smell nice
Do you think personalisation/customisation adds more meaning/value to the gift?
- yes
How would you like to personalize your gift bouquet?
- choose the color scheme and add ons ourselves
Is there anything else you would like to add?
- nil

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1. Wang Xinghua
2. A Level Certification
3. Only on specific occasions
4. Generally smooth transactions, no major noticeable experiences aside the time where I couldn’t make it to collect the flowers as I was visiting the polyclinic, and my girlfriend had to collect it herself..
5. Usually I tend to resort to Carousell florists who owns a store in Singapore. It’s convenient as it allows me to pick the type of flowers I’d want not having to worry about the lack of stock and even customise it at times. It’s a easy and convenient method as I’d not have to go down to the store myself.
6. Valentine’s Day, Anniversary Day,
7. Anywhere under $100
8. Wilting of flowers, preserved or fresh.
9. Customised painting 🖼
10. Availability of customisation to suit one’s personal needs
11. “Roses” made with cash🙂
12. Yes
13. Base on the recipient’s liking

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What is your name?
1) Cassandra Nui
What is your current level of education?
2) Univerisity
How often do you purchase gift bouquets for your family/friends?
3) during special occasions such as bithdays
Tell me about an experience you had while purchasing a gift bouquet.
4) Was browsing an online flower shop and was impressed by the variety of bouquet and had a hard time choosing as most are really pretty but expensive.
When searching for a gift bouquet, where do you turn to? And why so?
5) wet market to search for similar bouquet designs I saw online as wet markets sell at much lower prices
Which occasion do you purchase a gift bouquet for?
6) Birthdays, Mothers' Day
How much are you willing to spend on gift bouquets?
7) $25
What do you think are some drawbacks when purchasing a flower bouquet?
8) The price
What are some alternative gift options you consider? Such as customisable bottles, gift boxes etc?
9) Bags
What do you look for when purchasing a gift bouquet? (Any specifics such as price, nice packaging, quantity or delivery options?)
10) price
Would you consider replacing real flowers for other alternatives such as chocolate bars or crocheted flowers? If so, what would you look forward to? What are your thoughts about it?
11) Yes. Fried chicken bouquet is something really interesting
Do you think personalisation/customisation adds more meaning/value to the gift?
12) yes
How would you like to personalize your gift bouquet?
13) with flowers that symbolizes the person's character and with items that the person really love
Is there anything else you would like to add?
14) NIL

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Nichelle, A level graduate. Purchase gift bouquets once every few months, usually for friend’s birthdays and graduations. Most of her purchasing experiences are usually quite fuss free as it is easy for her to navigate through websites and the available options, there is also customer service readily available. Looks for gift bouquets via online websites that offer a wide variety of aesthetic bouquets at an affordable pricing, also takes into consideration the delivery fees. Her budget is between $40-$80. Some drawbacks she feels is that aftercare/preservation of the bouquets can be quite tedious and sometimes not worth the high price point. Some alternatives she might consider include customised notebooks, boards with notes and pictures. Would actually consider replacing fresh flowers for other alternatives such as crocheted flowers as it would be a good fit and easy to keep for a long period of time. She feels that personalisation/customisation adds more meaning/value to the gift and would love to have a few options to choose from such as being able to select the colour combination of the gift bouquet.

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James is an A-level graduate who purchases gift bouquets quite often for his girlfriend and during special occasions such as Mother's day. He had a pretty decent experience purchasing gift bouquets as he purchased through an online store on Instagram and his girlfriend received her flowers in great condition. On top of that, delivery was on time. He usually turns to Instagram stores as it is convenient and hassle-free, as well as saves time. Some of the occasions he splurges on gift bouquets are during Valentine's day and anniversaries, and he is willing to spend not more than $100. One of the drawbacks he experienced when purchasing a flower bouquet was that the flowers wilt very quickly, especially in Singapore's weather. He also added that he will consider getting customisable picture frames with Spotify barcodes instead of the regular flower bouquets. Some of the key things he looks for when purchasing a gift bouquet are the appearance and how it is decorated, as well as the colour combinations. In addition, he would consider replacing real flowers with other alternatives as he thinks its smart, since real flowers wilt easily, whereas fake flowers or substitutes can last much longer. It would also be splendid if customisation;/personalisation could be added to the gift, such as choosing the colour combination of flowers.

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My first interviewee is Rei, she is currently a tertiary student. She normally purchases gift bouquets for her friends and family once every few months. She has had a rather positive experience purchasing gift bouquets, with most shop owners being friendly and informative about the different types of bouquets available. Normally prior to purchasing a bouquet, she would consider the receiver's favourite colour and flower preference.
She has bouquets for friends and family to congratulate them on graduating from school, completing a performance, birthdays, and celebrating mothers day. She agrees that bouquets are expensive, but she is willing to spend up to $70 for one despite the price and that flowers die quickly.
She would consider other alternatives to flowers such as gift boxes, vouchers, or food items.
To her, she feels that nice packaging and durable flowers are the main qualities she looks for when she is purchasing a bouquet. In terms of alternatives, she would consider gifts such as crocheted flowers or chocolates as she feels that these are unique and coming in trend. She does agree that adding personalisation to the bouquet will increase the meaning and value of the gift, she suggested using names or short notes included in the bouquet to add a touch of personalisation.

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My second interviewee is Elaine, also a tertiary level student. Compared to Rei, she only buys bouquets twice a year, and she has had an unfortunate experience with a gift bouquet she purchased. The packaging and preparation of the bouquet were not well done, which caused excess water from the flowers to leak through the bottom, due to this she would rather prefer to shop at more "famous" flower stores as they are more reputable.
She would normally purchase gift bouquets for occasions such as mother's day, birthdays, or graduation celebrations. She is willing to spend between $30 to $60 for a bouquet of flowers. She does feel that a drawback of purchasing a gift bouquet is the lack of customisation. Some alternatives she does consider include cardholders instead of bouquets. Key aspects she looks out for prior to making a purchase include the price and variety.
Alternatives to flower bouquets would be crocheted flowers, and she agrees that personalisation does add meaning to the gift. One recommendation she has to increase the level of customisation is the inclusion of name cards or specially printed bouquet papers with the recipient's name printed on it.

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Jay is a University graduate who purchases gift bouquets every few months for special occasions. He had a pleasant experience while purchasing a gift bouquet for his girlfriend's birthday as delivery was smooth and getting around the website was pretty convenient as well. He usually frequents online websites/Instagram stores as it is more convenient since he can't find time to go down to a physical store to purchase. Some of the occasions he purchases gift bouquets are for friend's birthdays and anniversaries. He is willing tp spend between $100-$150. Some of the drawbacks Jay faces when purchasing a flower bouquet  are that they are very pricey, or he cannot find a combination he wants/likes. Some alternative gift options he has considered were shoes and personalised mugs. He usually looks for premium-looking packaging when purchasing a gift bouquet. In addition, he doesn't mind replacing real flowers with alternatives as he thinks it is a unique idea. He looks forward to the packaging which he doesn't mind paying slightly more for. He wishes that he can add more of his own variants to his gift bouquet for that extra touch of personalisation.

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What is your name?
1. Timothee
What is your current level of education?
2. Poly
How often do you purchase gift bouquets for your family/friends?
3. Once every year
Tell me about an experience you had while purchasing a gift bouquet.
4. It was quite easy as flower shops are easily accessible anywhere
When searching for a gift bouquet, where do you turn to? And why so?
5. Any flower shops, because that is the most affordable option
Which occasion do you purchase a gift bouquet for?
6. Birthdays or ceremonies
How much are you willing to spend on gift bouquets?
7. 30$ and below
What do you think are some drawbacks when purchasing a flower bouquet?
8. It will not last very long after purchased
What are some alternative gift options you consider? Such as customisable bottles, gift boxes etc?
9. Gift boxes?
What do you look for when purchasing a gift bouquet? (Any specifics such as price, nice packaging, quantity or delivery options?)
10. Cost of the bouquet
Would you consider replacing real flowers for other alternatives such as chocolate bars or crocheted flowers? If so, what would you look forward to? What are your thoughts about it?
11. No not really, flowers are still nicer to give as a gift
Do you think personalisation/customisation adds more meaning/value to the gift?
12. Yes it does
How would you like to personalize your gift bouquet?
13. To add more personal touch to it such as name etc
Is there anything else you would like to add?
14) NIL

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1. What is the ideal number of interviewees?
2. How can we come up with our unfair advantage?