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His documentary brought a lot of attention to climate change. People started to be more aware of the impact we have on the climate, and the fashion industry also started to adopt more eco-friendly practices.

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Al Gore and the IPCC received the Nobel Peace Prize for helping bring awareness to climate change.

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An article was released in 2006 about how the future is green. This article features influential figures and companies advocating for environmental change. Yvon Chouinard of Patagonia is featured in here, one of the first companies to push for corporate environmental responsibility. A Patagonia jacket made entirely from recycled polyester is featured in a picture int his article.

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In 2007 Kate Fletcher released an article in The Ecologist coining the concept of slow fashion. In this article she criticizes the fast fashion industry's focus on profit and speed at the price of workers, quality, and the environment. By introducing this term she wants other to implement the concept of fashion which emphasizes quality, sustainability, and ethical production