# data[].attributes.body
Color -It shouldn’t be intended just to make employees work harder.

-give them a reward

# data[].attributes.body
Glass Mug - Like a glass mug, attendance process should be crystal clear. Include bonus for compliant and penalty for violators.

# data[].attributes.body
Glass Mug - Like a glass mug, attendance process should be crystal clear. Include bonus for compliant and penalty for violators.

# data[].attributes.body
limited edition mugs are exclusive and collectible

mug reward every month given to employees with high attendance

# data[].attributes.body
Employee attendance is inconsistent

Colorful

Employees come from varied (colorful) backgrounds and handling employee attendance concerns is challenging. An HR Manager has also have creative (colorful) ways and means in handling each employee but remaining consistent with corporate policies

# data[].attributes.body
limited edition mugs are exclusive and collectible

mug reward every month given to employees with high attendance

# data[].attributes.body
limited: valued, appreciated essential

# data[].attributes.body
COLROFUL- Create a loving, lively and happy working atmosphere to encourage employees to workon a regular basis.. enhance atmosphere and create activities that can increase also health and life of the employees..

# data[].attributes.body
Employee attendance is inconsistent.

Mug: Ceramic / Glass

-Consistent attendance builds a strong, transparent foundation (like glass) and a high-quality culture (like ceramic).

-Track team-wide daily attendance consistency. If the team hits 95% attendance for a month, the department earns a "Ceramic" Quality Score, which unlocks budget for a team-selected tool or benefit, reinforcing group reliability and transparency.

# data[].attributes.body
Marisa

Colorful

Connection: Use "color" to track attendance visually, launch a "color calendar mug" challenge where employees get a sticker in a different color for each day they’re present, which they stick on their mug. At month’s end, the most "colorful" mugs win small prizes (e.g., coffee vouchers to any coffee shops). The visual pop makes tracking fun and motivating.

# data[].attributes.body
Employee attendance is inconsistent.

Mug

Colorful : Workplace attendance should be viewed positively and colorfully, not just in black and white (present/absent).

Assign a rotating, positive color to each week/month. If an employee maintains 100% punctuality for that period, they receive a physical "swatch" (sticker, pin) of that color. Accumulating a full "palette" of colors unlocks a significant, personalized reward.

# data[].attributes.body
fragile: Give emotional advice for those employee who is emotionaly fragile that can affect there attendance

# data[].attributes.body
a mug is fragile - if you drop it, it breaks. attendance can also be fragile if not taken cared of

create a reward system where employees earn "attendance points" and then at the end of the year may prize or recognition silang marereciv

# data[].attributes.body
Product: mug

Characteristics:

1. fragile

2. colorful

3. ceramic

4. glass

5. limited

# data[].attributes.body
Product FB  bundles professionals

Offer for new products buy 3 get 1 free promo sent thru FB with professionals as target audience

# data[].attributes.body
Product is offered for free on Facebook as part of bundles that customers can order, designed to attract professional audiences.

# data[].attributes.body
Offer voucher when your a facebook follower once you buy bundles only for teens customer.

# data[].attributes.body
Marisa

Live Shopping (Tiktok/FB)

Bundles deals like buy x get Y free

Raffle for purchases

Target Audience is for loyal customers (plus 12% if you bring a friend to shop)... From 12.12 idea

# data[].attributes.headline
limited time voucher  thru chat  for new items for professionals

# data[].attributes.subject
limited time voucher  thru chat  for new items for professionals

# data[].attributes.body
Chat to unlock tiered discount for teens

-shoppers must chat the word 12.12 to unlock rising discounts

# data[].attributes.body
-Offer free item during Live Selling session featuring Bundles for Professionals.

-Release Special Voucher promoted on Facebook highlighting new items for Teens.

-A product promotion will be sent via Email showcasing discounted items for Professionals.

# data[].attributes.body
Voucher + Facebook + Bundles + Teens + User-Generated Content (UGC)

Launch a UGC (TikTok/Reel) challenge on Facebook encouraging Teens to show how they would use or style one of our Bundles. The first 50 participants receive a high-value Voucher, and the top 5 entries win the bundle for free.

# data[].attributes.body
limited time voucher+chat+discounted items+professional

voucher+live selling+new items+professional

# data[].attributes.body
Tiered Discount + Email + New Items + Professional + Quiz/Game

An Email campaign directs the Professional audience to a quick, fun Quiz related to the features or utility of our New Items. Based on their score, they unlock a corresponding Tiered Discount (e.g., Expert Score = 20% off; Novice Score = 10% off).

# data[].attributes.body
Offer voucher with items in bundles to professionals through email.

Offer tiered discounts via live in new items to teens

# data[].attributes.body
Limited time voucher for bundled products given during live selling for professional customers

# data[].attributes.headline
Problem: Create an activity for 12.12 sale

# data[].attributes.subject
Problem: Create an activity for 12.12 sale

# data[].attributes.body
Substitute- Substitute low-quality packaging with more secure packaging to avoid returns.

Combine - Combine related items into bundles/sets to increase average order value.

Adapt - Adapt pricing to match or beat competitor offers.

Modify- Modify product titles to be clearer and more searchable.

Put to other use- Use customer reviews as marketing content.

Eliminate- Eliminate errors in picking and packing to avoid returns.

Reverse- Rearrange your product lineup so best-sellers appear first.

# data[].attributes.body
S – Substitute

Substitute new and updated product photos for old, unclear, or inaccurate images.

---

C – Combine

Combine multiple photo angles, size charts, and short videos to give customers a complete understanding of the product.

---

A – Adapt

Adapt product listings based on actual customer feedback (e.g., “color is slightly darker,” “material is stretchable”), then adjust the description accordingly.

---

M – Modify

Modify the product description to match exactly what is shown in the photos.

✔ Avoid copy-pasting descriptions from other sellers or websites.

✔ Use simple, accurate wording.

---

P – Put to Another Use

Put customer reviews and UGC (user-generated content) to use by adding them to the product page as real-life reference, reducing mismatched expectations.

---

E – Eliminate

Eliminate misleading terms, edited images, unrealistic filters, or ambiguous measurements that confuse buyers.

---

R – Reverse

Reverse the current approach:

Instead of waiting for complaints, proactively audit all product listings weekly to find and fix inaccurate info before customers spot them.

# data[].attributes.body
Substitute - substitute new pictures to old pictures of products

Combine- combine different angles of your item picture for customer's reference

Adapt- Adapt a more focused, clear and indepth pictures

Modify - modify the product description to match exactly what is in the image-- avoid copy paste from other sellers or websites.

Put to use-

Eliminate- Eliminate unnecessary and old pictures that might confuse customers checking your products

Reverse-

# data[].attributes.body
substitute or replace generic packaging photos with "what's inside the box"

combine product highlights with comparision to previous version or packaging

adapt packaging transparency to show new product design from multiple angles

magnify essential details of the product or use icons to highlight

use tiktok or reels clips as listing videos

eliminate or remove optional accessories from photos unless clearly labeled as not included

reverse customer flow - add a read before buying" image at the start

# data[].attributes.body
Substitute - substitute new pictures to old pictures of products

Combine- combine different angles of your item picture for customer's reference

Adapt- Adapt a more focused, clear and indepth pictures

Modify - modify the product description to match exactly what is in the image-- avoid copy paste from other sellers or websites.

Put to use-

Eliminate- Eliminate unnecessary and old pictures that might confuse customers checking your products

Reverse-

# data[].attributes.body
Marisa

Substitute: Replace generic product photo with 360 degree views or use of the product/service not the brand itself. (Tawag nila UGC {User-Generated Content sa IG}

Combine: Merge product descriptions with a short video demo of features/size

Adapt: Use customer return feedback

Modify: Add "reality check" for small differences

Put to use: Turn return reasons into checklist for quality control before shipping.

Eliminate: Remove exaggerated claims (e.g. "100% waterproof" if it is only water-resistant) from descriptions.

Reverse: Let customers ask pre-purchase questions publicly so others can see answers too.

# data[].attributes.body
Substitute - substitute new pictures or videos to old pictures/videos of products

Combine-the old products and the new products to be launch

Adapt-modern marketing styles

Modify - modify the product description to match exactly

Put to use- how the product is being used,appearance when used or worn,etc.

Eliminate-inperfections elimination.

Reverse-having a low sales.

# data[].attributes.body
-Substitute - substitute new pictures to old pictures of products

-Combine- combine redundant product details so customer will not be confused.

-Adapt- adapt based on negative reviews. Listen to your customers and take necessary actions to correct mistakes/lacking.

-Modify - modify the product description to match exactly what is in the image-- avoid copy paste from other sellers or websites.

-Put to use- Put to use advanced technology such as AI to understand the sentiment of customer on why they are returning the item/s.

-Eliminate- Eliminate all irrelevant information on you product listing.

-Reverse- reverse your strategies that will fit to your customer needs, specifically to match the expected item/service of the customer.

# data[].attributes.body
S- Research throughly about the item and put in description

C - Combine to both text and photos to describe your product.

A - Adapt ai to get an Idea on description

M - Modify the unclear description

P - Put to use the video reels style to describe the product.

E - Eliminate unnecessary words and photos.

R - Rearrange and update description in all platforms.

# data[].attributes.body
Problem: Product returns are increasing due to "Item Not As Described.

Substitute: Substitute the professionally-lit gallery images with short, unpolished customer-submitted videos to show the product's true color and scale in a natural setting.

Combine: Combine the dimension specs with a real-world object comparison. Instead of just "8 inches wide," say "8 inches wide (about the size of a standard dinner plate).

Adapt: Adapt a "Fit Meter" or "True to Size" rating system (like 80% of buyers said "True to Size," 15% said "Runs Small")

Modify: Magnify the texture of the material by adding an extreme close-up photo or a specific descriptor (e.g., "Weight: 1.2 kg - similar to a bag of flour")

Put to other use: Show the exact item that was checked and packed, giving the customer a reference point before they open the box.

Eliminate: Eliminate subjective terms like "luxurious feel" or "vibrant color" and replace them with factual descriptors like "100% linen weave" or the Pantone color code.

Reverse: Reverse the content order so that the Size Chart and Customer Reviews are displayed above the main "Add to Cart" button.

# data[].attributes.body
Product returns are increasing due to "Item Not As Described."

Substitute: Substitute the standard receipt with an email that shows the exact product image, color, and size again, with a link to cancel instantly if they spot a mistake.

Combine: Combine the item with a small card that has a true-to-life color swatch or a sample of the material, so the customer can compare it instantly.

Adapt: Adapt a "Fit Finder Quiz" or a short questionnaire that helps the customer confirm they selected the right item based on their needs/body type before checkout.

Modify: Modify the return policy to specifically call out "Item Not As Described" examples and guide customers on how to check for those issues upon arrival.

Put to other use: Put the most common chat questions about sizing or color directly into an FAQ section on the product page.

Eliminate: Eliminate the generic "Item Not As Described" button on the return portal and require the customer to select a highly specific sub-reason (e.g., "Color is darker than expected," "Material feels thinner," "Dimensions are incorrect").

Reverse: Rearrange the warehouse process to double-check the variant SKU (e.g., size L, red) against the physical product tag immediately before packing to reverse mis-picks.

# data[].attributes.body
S - replace vague descriptions with detailed specs like exact dimensions instead of generic measurements sa mga garments/clothing

C - combine product description with comparison charts like before/after or size charts

A - use a user-generated content to show real usage

M - magnify key attributes like material used, size, color accuracy

P - use customer reviews as proof photos for size reference

E - eliminate filters/editing that change product color

R - reverse the order of product photos to show real product first before showing aesthetic shots

# data[].attributes.body
Problem: Product returns are increasing due to "Item Not As Described."

Substitute: Substitute the professionally-lit gallery images with short, unpolished customer-submitted videos to show the product's true color and scale in a natural setting.

Combine: Combine the dimension specs with a real-world object comparison. Instead of just "8 inches wide," say "8 inches wide (about the size of a standard dinner plate).

Adapt: Adapt a "Fit Meter" or "True to Size" rating system (like 80% of buyers said "True to Size," 15% said "Runs Small")

Modify: Magnify the texture of the material by adding an extreme close-up photo or a specific descriptor (e.g., "Weight: 1.2 kg - similar to a bag of flour")

Put to other use: Show the exact item that was checked and packed, giving the customer a reference point before they open the box.

Eliminate: Eliminate subjective terms like "luxurious feel" or "vibrant color" and replace them with factual descriptors like "100% linen weave" or the Pantone color code.

Reverse: Reverse the content order so that the Size Chart and Customer Reviews are displayed above the main "Add to Cart" button.

# data[].attributes.body
- Substitute new photos  and modify product descriptions

- Combine - Offer bundles and quantity discounts

- Adapt to new market changes and react accordingly

- Modify product descriptions, photos, thumbnails

- Put in new attractive videos

Eliminate old photos that are no longer relevant

- Rearrange / Revisit social media posts, draft and post new ones to be aligned with new photos, bundles and product descriptions.

# data[].attributes.body
-Substitute - substitute new pictures to old pictures of products

-Combine-

-Adapt-

-Modify - modify the product description to match exactly what is in the image-- avoid copy paste from other sellers or websites.

-Put to use-

-Eliminate-

-Reverse-

# data[].attributes.headline
Product returns are increasing due to “item not as described.”

# data[].attributes.subject
Product returns are increasing due to “item not as described.”

# data[].attributes.body
Marisa

Reverse:

- Use keywords that don’t match what customers search for

- Neglect product quality/pricing or lack unique features

- Fail to build customer reviews and ratings

- Cut back on marketing (ads, social content, partnerships)

- Have a poor website/store user experience

Solutions:

- Research customer searches, update titles/descriptions/tags.

- Use feedback to improve quality, adjust pricing, add unique features.

- Send follow-ups, offer small incentives, address negatives publicly.

- Stick to a weekly schedule, run low-budget ads, partner with micro-influencers.

- Simplify navigation, speed up load times, ease checkout, optimize for mobile.

# data[].attributes.body
Reverse: Competitors are investing more in ads or promotions.

Solutions:

Boost visibility through promotions or collaborations

Consider ads, reels, partnerships, or giveaways to regain ranking.

# data[].attributes.body
1. low or out of stock products

2. make forecast of high demand and hero products and avoid out of stock products or use pre-order options

# data[].attributes.body
Marisa

Reverse:

- Avoid algorithm red flags (banned hashtags, over-promotion)

- Engage with comments/DMs

- Share brand-aligned content

- Post consistently

Solutions:

- Create short-form videos (Reels/TikToks)

- Run targeted giveaways

- Collaborate with micro-influencers

- Optimize your profile

- Use platform features (polls, live shopping, trends)

# data[].attributes.body
reverse : no social media postings, late shipping, not competetive prices, not good customer service

solution :

ship orders on time, evaluate price regularly, be active on social media, and assign a good customer service officer

# data[].attributes.body
2. SOLUTION

1.Post consistently with quality content

2.Use clear photos and complete, accurate product descriptions

3.Respond quickly and politely to customer messages

4.Run promos, livestreams, and follower-exclusive deals

# data[].attributes.body
Reverse: Competitors are overtaking our ranking.

1. Do nothing and let the competitors win.

2. Apply all strategies that can help you to get high store ranking - Provide vouchers, Join Campaigns, improve product listing and improve marketting strategies.

# data[].attributes.body
1. Take more vacation and close store more often..Sell items in higher prices

Solution: Increase days where are online store is open and operating,.. sell items in more affordable , fair but competitive price

# data[].attributes.body
Competitors are overtaking our ranking.

We would ensure we have zero or poor-quality customer reviews, never respond to questions, and have a very slow or unreliable shipping process that leads to high cancellation rates.

Solution: Prioritize Review Generation and Logistics. Implement an automated email campaign to prompt reviews 7 days after delivery. Improve shipping reliability by offering an express option or guaranteeing a 2-day handling time. Ranking algorithms prioritize seller authority and low defect rates, so focusing on these service quality factors will boost ranking.

# data[].attributes.body
1. Prices of our products are uncompetitive and we do not have promos or bundles in our store

2. Match or slightly improve competitor pricing and add bundles, freebies or promos to attract customers

# data[].attributes.body
1. Making it so pricey

2. Solution: Making it a bit cheaper but still profitable on your part,promos,sales,boosting your marketing strategies.

# data[].attributes.body
1. Answers to “how to make it lower”

*Post irregularly or very rarely

*Upload low-quality photos or unclear product details

*Ignore customer inquiries or reply very late

2. How do we solve this?

*Post consistently with quality content.

*Use clear photos and complete, accurate product descriptions

*Respond quickly and politely to customer messages

*Run promos, livestreams, and follower-exclusive deals

# data[].attributes.body
How do we make our search ranking worse and ensure competitors overtake us?

1. We would use vague, irrelevant, or minimal keywords in our titles and descriptions, and never update our product content (e.g., using only single-word titles and ignoring the long-tail search terms that customers actually use).

Solution:

Rearch and implement 3-5 high-value, long-tail keywords in every product title and description. Schedule monthly content updates for our top 20 selling items to keep them fresh and aligned with new search trends.

# data[].attributes.body
-By posting less frequently or sharing content that doesn’t resonate with the audience, followers may eventually unfollow.

Solution- focus on improving engagement

# data[].attributes.body
how do we make our store followers lower

1. not so much social media engagement and no promotion at all, no stocks

therefore, we should have more social media postings, provide more promotion, live streaming, vouchers and of course, enough stock

# data[].attributes.body
1. Reverse - Ignore inquires.

2. Answer - Answer inquires, invite to follow and promote your shop.

# data[].attributes.body
1. Delivering wrong items

2. Making sure that you deliver the right items.

# data[].attributes.body
Competitors are overtaking our ranking

1. Reverse - Product pricing is high and no regular review of prices vs market

2. Solution - Be aware of competitors including pricing and strategies. Regular review of product pricing and offer strategies; Regularly engage with customers to gather feedback

# data[].attributes.body
1. No store updates or posting contents very rarely

2. Create a simple schedule that will have a regular posting of contents weekly. Also, make it clear and improve the content quality

# data[].attributes.body
Reverse: How to make our store followers lower?

1. Make our store unattractive. Ugly SKU pictures, SKU name offensive, and high pricing.

2. Make my SKU pictures pleasing to eyes, Apply good SKU naming convention, and make competetive prices.

# data[].attributes.body
How can we guarantee low search ranking?

Use no relevant hashtags or keywords, and only post when the audience is asleep.

solution: Needs to conduct rigorous keyword research to optimize all posts with trending and relevant hashtags, and analyze platform data to find the optimal posting times for maximum visibility.

# data[].attributes.body
How can we ensure nobody discovers our page?

Never interact with other accounts, businesses, or influencers in our niche.

Solution: Needs to build a dedicated outreach strategy to collaborate with influencers or complementary businesses to tap into their existing follower base.

Make all posts private, unshareable, and devoid of any emotional spark or humor.

Solution: Needs to design content specifically for shareability, ensuring it includes strong calls-to-action (CTAs) and is emotionally engaging (e.g., funny, surprising, highly valuable tips).

# data[].attributes.body
1. ignore engagements like not replying to comments or messages

2. boost engagement - replying to comments quickly, run polls, posts contents regularly

# data[].attributes.body
Our followers are not increasing anymore

1. Reverse - Do not update and improve your product listing and thumbnails

2. Solution - Update product listing, thumbnails, photos and descriptions regularly to make it more attractive to target market

# data[].attributes.body
Our store followers are not increasing anymore

how do we make our store followers lower

1. not so much social media engagement

and no promotion at all

therefore, we should have more social media engagement, provide more promotions, vouchers, live streaming

# data[].attributes.body
Reverse: How do we make our store followers lower?

1. Answer to "how to make it lower"

2. Therefore, how do you solve this? (solves the main problem as well)

# data[].attributes.headline
“Competitors are overtaking our ranking.”

# data[].attributes.subject
“Competitors are overtaking our ranking.”

# data[].attributes.headline
“Our store followers are not increasing anymore.”

# data[].attributes.subject
“Our store followers are not increasing anymore.”

# data[].attributes.body
Why 1: There are many returns because the delivery rider cannot contact the customer.”

Why 2: There are many returns because the delivered items were incomplete.

Why 3: There are many returns because the item arrived damaged at the customer.

Why4:

There are many returns because the wrong items were delivered.

Why 5: There are many returns because the helper made a mistake and the items were swapped with those of another customer.

# data[].attributes.body
1.)Product Mismatch

The Product received is different from what expected

2.)Free Return Policy

Retailers use free and easy return as a competitive advantage to encourage purchases.

3.) Fraudulent Returns

A growing challenge for retailers involves people taking advantage of lenient policies

# data[].attributes.body
Why 1: The item is melted /damaged upon delivery

Why 2: The box is damaged ,poor packaging

Why 3: The Box is kind of lower quality than others (only single corrugated)

Why 4: Higher quality of boxes is expensive meaning higher expenditure regarding the packaging materials needed which will lessen the amount earned due to high expenditure for the packaging

# data[].attributes.body
Why the increase return rate?

1. Incorrect color of items received by customer

2. because of the issue of color shade

ex. green with different shade

3. the management uses shade instead of actual color

4. the management limit the style keeping unit by using shades instead of actual color

# data[].attributes.body
Why is there an increase in return rate?

WHY1 1: The products have issues

WHY 2: The products have low quality

WHY 3: The manufacturer doesn't have a quality audit

WHY 4: The manufacturer is not ISO certified

WHY 5: There is no Quality Planning and Improvement

# data[].attributes.body
Why 1: quality mismatch

Why 2: slow shipping

Why 3: poor quality

Why 4: fit issues

# data[].attributes.body
Increase return rate

why 1. Description of the product is not clear.

why 2. The color and size is not indicated in the description.

why 3. Color and size also not shown in photos.

why 4. Did not get the right angle in photos.

# data[].attributes.body
Why1: Customer received the wrong item color.

Why2: Wrong item because the clerk forget to inform the customer that the item ordered color is out of stock.

Why3: Out of stock because failed to reorder the ordered color of the item.

Why4: Failed to reorder because the system and the actual stock does not tally.

Why5: Stocks in the system and actual stocks does not tally because they failed to conduct inventory count.

# data[].attributes.body
Buyer cancels the order

Late Delivery

late na nagpapaship

Not enough yung stocks

lack of manpower

# data[].attributes.body
Late Delivery

Why 1:

The customer returned the parcel because the delivery was delayed.

Why 2:

The delivery was delayed because the courier did not meet the expected transit time.

Why 3:

The courier was delayed because there was backlog due to high volume.

Why 4:

There was backlog because there was not enough manpower or vehicles assigned for peak days.

Why 5:

Manpower and vehicle allocation were lacking because there was no forecast planning for high-volume periods.

# data[].attributes.body
why 1 - the customers are frequently complaining about receiving damaged or defective items

why 2 - because the product is not being packed securely enough during fulfillment

why 3 - because the packaging materials used are of low quality

why 4 - because the owner prioritizes minimizing packing cost

why 5 - because there is no clear packaging standard or guideline defining the minimum required protection per product type

# data[].attributes.body
Increase in return rate

Why 1: Rider failed to deliver
Why 2: Rider is has too many orders to deliver

Why 3: Absence or lack of riders

Why 4: Courier company failed to hire or engage adequate riders to service the area

Why 5:Surge in orders to be fulfilled in the area

# data[].attributes.body
Wrong Item Received

Why 1:

The customer returned the order because they received the wrong item.

Why 2:

The wrong item was sent because the picker packed the incorrect SKU.

Why 3:

The picker chose the wrong SKU because items were not arranged or labeled clearly in the warehouse.

Why 4:

Items were not labeled clearly because the inventory system and physical shelving layout are not aligned.

Why 5:

There is no alignment because there is no routine audit or standard process to ensure inventory accuracy.

# data[].attributes.body
Why 1? Because they received the wrong item, the wrong size, or the item was damaged.

Why 2? Because orders are often rushed and packaging is done haphazardly, leading to mispicks and inadequate protection.

Why 3? Because the fulfillment team is short-staffed, and the daily volume of orders exceeds their current capacity during peak hours.

Why 4? Because management is hesitant to increase operating costs until the current high sales volume stabilizes and proves profitable.

Why 5? Because we are calculating profitability based only on Gross Sales, without adequately factoring in the substantial hidden costs of high returns (shipping, processing, inventory loss).

# data[].attributes.body
Why are customers returning the products?

Why 1? Because the product they received didn't meet their expectations.

Why 2? Because the product received looks and feels different from the product shown online.

Why 3? Because we rely on glossy, stock-like photos that hide details like true color, texture, or actual size proportion.

Why 4? Because our photography process is optimized for speed and maximum "glamour shots" to maximize click-throughs (CTR), not for detail.

Why 5? Because we have not defined "successful product content" as content that converts and stays sold.

# data[].attributes.body
5 whys of increase return rate

1. the customers are not satisfied with the products they received

2. becasue the items do not meet their expectation like quality, appearance or packaging

3. because the product description, cover photos or specifications are incomplete or unclear leading to mismatched expectations

4. because the listing is not regularly updated and does not include detailed information

5. because the owner do not have a process on regular listing review and product update

# data[].attributes.body
Delivery Failed

1. CX waited too long to receive the parcel

2. Delivery Courier did not attempt to re-deliver. (up to 3rd attempt to deliver)

3. Courier didn't reach out to customer before delivering the parcel.

4. CX need to change delivery address after item was shipped

# data[].attributes.body
Increase return

1. Expired item

2. Missed to checked the expiration date

3. Was not pulled out from the market

4. No actual quality control before shipping the item

# data[].attributes.body
Why the increased return rate?
1. Because customers report receiving incorrect or defective products.

2. Because there are errors in order fulfillment and quality checks.
3. Because the warehouse team is under pressure to process orders quickly, leading to skipped or rushed inspections.
4. Because of increased demand during the holiday season and insufficient staffing.

5. Because personal workforce planning was inadequate and no contingency plan was in place.