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Cadbury's redesign their Dairy Milk packaging to a more modern version. This has been done by having a simpler font and instead of the classic chocolate chunks on every packet, it has been replaced by pictures of the flavours and ingredients inside each bar. This is their first major packaging change in their 100 years of history.

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2012 CHOCOLATE CENTRE OF EXCELLENCE OPENS IN BOURNVILLE

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2012 CHOCOLATE CENTRE OF EXCELLENCE OPENS IN BOURNVILLE

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A new global research and devlopment centre opens in Bournville as part of a £17 million investment in R&D in the UK.

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2009 CADBURY DAIRY MILK BECOMES FAIRTRADE

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2009 CADBURY DAIRY MILK BECOMES FAIRTRADE

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The move to Fairtrade has the impact of tripling the sales for cocoa farmers in Ghana under Fairtrade terms, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.

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In January 2008, Cadbury launched the Cadbury Cocoa Partnership. £45 million was put aside to put into cocoa farms in Ghana, India, Indonesia and the Caribbean over a decade.

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The two companies demerged to allow each to concentrate on its area of expertise.

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'Gorilla’ showed the eponymous primate enthusiastically playing the drums on the Phil Collins record 'In the Air Tonight’. It proved hugely popular and cleaned up at advertising awards ceremonies, winning many prizes including the prestigious Grand Prix Lion at Cannes in 2008.

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Twirl was launched in the UK in 1987. The brand was developed by the Cadbury Ireland business using Flake technology. It was originally launched in Ireland in 1985 as a single finger product and became a two-finger product on its UK launch.

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2003 CADBURY SCHWEPPES BUYS ADAMS AND BECOMES THE WORLD'S LEADING CONFECTIONERY COMPANY

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2003 CADBURY SCHWEPPES BUYS ADAMS AND BECOMES THE WORLD'S LEADING CONFECTIONERY COMPANY

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Cadbury bought the world’s number 2 gum manufacturer, Adams, in 2003 and achieved its aim of leading the market.

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Factory tours had always been popular but it was impossible to run a factory smoothly if it had thousands of visitors. In 1988 Cadbury began planning a visitor attraction to take the place of the factory tours - Cadbury World.

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Launched nationally in 1983 after a trial run in the North East of England, Wispa was available throughout the 1980s and 1990s and was re-born in 2007.

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Cream-filled eggs first appeared back in 1923. But the Cadbury Creme Egg we know and love today didn’t hit the shelves until 1971.

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Curly Wurly, made of chewy caramel covered in milk chocolate, first appeared in 1970.

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Many Cadbury brands - Flake, Cadbury Dairy Milk, Whole Nut and Fruit and Nut - saw vast increases in sales in the 1970s, partially due to hugely successful and memorable TV advertising campaigns.

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The merger happened after the new Cadbury Chairman, Adrian Cadbury, was approached by his opposite number, Lord Watkinson.

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A button-shaped chocolate sweet with toffee inside. Launched in 1967 and withdrawn in 1971. The packs featured brightly coloured cowboys and Indians.

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The milk chocolate bar with a caramel and wafer centre launched in 1960, with the slogan ‘It’s got a crunch in the biscuit and a munch in the middle’. A classic 1960s TV ad for Skippy shows a swinging London couple getting off their scooter and going into a trendy coffee bar to pick up their Skippys.

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Made of milk chocolate, nougatine and caramel, the Aztec made a big impact on its launch in 1967.

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In 1958 Cadbury launched a new assortment of chewy sweets, some covered in chocolate and some not. These Lucky Numbers each had an individual number on the wrapper, hence the name. The brand was retired in 1968.

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Launched in 1948, Fudge is most famous for its 1980s and early 1990s advertising jingle 'A finger of fudge is just enough to give your kids a treat’. .

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During the War, rationing was enforced and raw materials were in short supply so it was a question of making do and concentrating on those products they were still able to produce.

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Cadbury Roses were introduced to compete in the twist wrapped assortment market. Early designs incorporated a sampler or embroidery rose design which was later replaced by a simpler rose.

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A Fry’s product, Crunchie was launched to rival an Australian bar called the Violet Crumble, which first appeared in 1913.

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1928 INVESTMENT BEGINS IN CADBURY DAIRY MILK ADS

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1928 INVESTMENT BEGINS IN CADBURY DAIRY MILK ADS

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A huge success from day one, Cadbury Dairy Milk first hit the shelves in 1905. But surprisingly, little money was put into advertising it until 1928.

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1928 THE 'GLASS AND A HALF' SYMBOL IS INTRODUCED

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1928 THE 'GLASS AND A HALF' SYMBOL IS INTRODUCED

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It was originally used in 1928 on press and posters, but since then it’s been in TV ads and on wrapper designs, where you can still see it to this day. First of all it was just on Cadbury Dairy Milk, but it’s become the face of the company in recent years.

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The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

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The 'crumbliest flakiest chocolate’ was first developed in 1920. A canny Cadbury employee noticed that, when the excess from chocolate moulds was drained off, it fell in a stream and created flaky, folded chocolate.

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Cadbury bought Frys in 1919 and the company grew, producing delicous chocolate on a grand scale, so it could be enjoyed by everyone.

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In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk chocolate bar.

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1861 RICHARD & GEORGE CADBURY TAKE CHARGE

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1861 RICHARD & GEORGE CADBURY TAKE CHARGE

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John's health rapidly declined and he finally retired in 1861, handing over complete control of the business to his sons Richard and George. The brothers were just 25 and 21 when they took charge of the business.

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1847 FRY'S PRODUCE THE FIRST CHOCOLATE BAR

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1847 FRY'S PRODUCE THE FIRST CHOCOLATE BAR

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18th century France produced pastilles (tablets) and bars. But it wasn’t until Bristol company Fry & Son made a ‘chocolate delicieux a manger’ in 1847 that the first bar of chocolate appeared, as we know it today.

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1831 JOHN CADBURY OPENS FACTORY IN CROOKED LANE

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1831 JOHN CADBURY OPENS FACTORY IN CROOKED LANE

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The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane.

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1824 JOHN CADBURY OPENED BULL STREET SHOP

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1824 JOHN CADBURY OPENED BULL STREET SHOP

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In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar.

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Boxes of chocolates had been produced at Cadbury since the 1860s. But they were expensive, sold in small quantities and would only have been bought for very special occasions. Milk Tray was different: a chocolate assortment, affordable enough to be an everyday treat.

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J.S. Fry & Sons merged with Cadbury in 1919 but the name of the bar remains. Fry’s Turkish Delight - rose-flavoured Turkish delight draped in milk chocolate - is a long-standing favourite.

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Bournville chocolate was launched in 1908. It was named after the Bournville factory where it was made, and was originally launched just as a plain chocolate bar.

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In 1905 William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design - Auriol also designed the signs for the Paris Metro.

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When Cadbury started making Cocoa Essence they had lots of cocoa butter left over, so they used it to make bars of chocolate!

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Cadbury Dairy Milk started out in pale mauve with red script, in a continental style 'parcel wrap’ at its launch in 1905. The full Dairy Milk range became purple and gold in 1920.

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Swiss manufacturers were leading the field in milk chocolate, with much better products than their rivals. In 1904, George Cadbury Jnr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market.