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Fit Life Gym is a fitness facility that offers boot camps, small group personal training, and nutrition coaching. They design workouts and nutrition guidance that can be customized for each individual for the best results. According to Fit Life Gym’s website, their program is designed to work because they work together without losing sight of the individuals, their goals, and the different programming and coaching styles that work for them.

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Fit Life Gym has multiple organizational practices, symbols, stories, jargon, rituals, and metaphors that represent the meaning of its corporate culture. My firsthand experience of this organization’s culture has shown me that Fit Life Gym has a smaller community than more prominent named brands such as Planet Fitness; however, the members are closer and more family. Fit Life Gym values that all members are treated equally and no bullying is allowed. The coaches want to help the members become the best versions of themselves. Fit Life Gym also uses jargon such as ‘feed the wolf’ before the beginning of each workout. Another jargon they use is ‘last set, best set’ at the end of the last session to ensure everyone finishes their station strong. They also have different motivational quotes that members yell at the end of a workout in a huddle every month.

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Fit Life Gym is an organization that prides itself on having a safe, happy atmosphere where everyone can work out and never be ridiculed, made fun of, or judged. A particular positive incident that stood out in my memory after analyzing this organization the last few months was a challenge they recently had for the members. This challenge is to help people finish out the year strong, especially during the holiday season, where there are many unhealthy food options everywhere. The challenge consists of the number of boot camps they attend, walks they take, and food journaling. The objective is for members to reach the goals they’ve set for themselves at the beginning of the challenge. This can include weight loss, weight maintenance, fat loss, making better choices, building muscle, etc.

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I observed a negative organizational incident at Fit Life Gym when prominent coaches quit their job to move forward within their careers. Needing immediate help, they hired a female coach who isn’t trained yet in the fitness or health industry. It was hard for members to decide whether to listen to her for fitness advice. Similarly, the same situation happened two years ago, and they hired a male member as a coach, and this wasn’t something people seemed as worried about.

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Some organizational strengths I observed at Fit Life Gym were:

Strong employee attitudes.

Excellent customer service.

Personal relationships with customers.

Positive attitudes.

High integrity.

Good COVID safety practices.

Good atmosphere.

Some organizational weaknesses I observed at Fit Life Gym were:

Not enough staff.

Lost a lot of members after the pandemic.

Marketing could use some work.

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Needs more employees.

Better marketing strategies.

Try and get more people to sign up.