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Intro + Women's Ads

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Men's Ads

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Self aware ad that jokes about certain social norms like the woman cooking breakfast.

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Laundry machine ad in the women's magazine most likey because it is expected for the woman of the house to complete the laundry chore.

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Plays into the idea that women are valued for their appearance. Minimizing the visual effects of age to prolong sexual appeal. This also shapes society's perception of beauty, shifting it to younger women.

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Bags in a utilitarian perspective are designed to carry items. Within fashion they are mean't to

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This ad, along with roughly a third of the other ads are for clothing, reinforcing the focus of women on their appearance/fashion.

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Hyper sexualized ad for perfume. Connects the sense of smelling good with increasing sex appeal, in this ad, specifically towards men.

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Markets to the idea of a "hard" man with a negative predisposition to society's laws. The ad is unique in a sense since the purpose of building strength isn't inherently for the purpose of sports or sexual appeal.

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Reinforces the idea that humans are more appealing without body hair.

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Plays into the idea that men cannot/prefer not to cook food in the traditional sense. The levels of "extreme" spice could be to "test" one's level of capsaicin tolerance. Which is sometimes is socially observed as a masculine trait.

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Interesting that the only sandwich meat ad has a female as the model. Could be playing into the "go make me a sandwich" mentality/social norms.

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An event mean't to test physical capabilities in addition to the promise of women's participation/presence.

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At a young age, boys are swayed into certain work fields. Engineering or construction are two stereotypical professions typically reserved for men for two different reasons. Engineering because of intellect, construction due to strength/endurance.

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Zillow ad in the men's magazine expecting them to be the breadwinner of the family, thus looking for a home for their family.

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Showcases the market for men's outdoor wear with "man's best friend." Reinforces the idea that men are inclined to be outdoors.