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Entrepreneurship:
In 1991 Kim Jordan and her husband Jeff decided to turn what was a brewing of beer for friends in their basement into a business. Her husband Jeff learned how to make Belgium style beer for fun and found out he could make incredible beer.

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Labor:
Jeff hand designed and built everything on his own to their exact liking, because he wanted to make sure it would be perfect. As their company grew they hired more employees to work for them. It started in the basement of their home with only Jeff and Kim, Brewing, bottling, packaging, and delivering the beer.

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Their most popular beer is their Fat Tire. It got the name fat tire, in honor of their trip overseas and the Colorado mountain bike. The Fat tire is and Amber Ale Beer and is New Belgium Brewing’s most popular beer.

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Land:
Starting their own brewery allowed them test out many different types of beers and use different resources. They tried using things like tangerine, yeast, grapes, etc.

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New Belgium Brewing was the first Brewery to make Belgium beer in American. This gave them endless amounts of opportunities, because they had little competition with this style of beer.

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Capital:
When beginning the company many banks refused to give them loans so they turned to Kim’s parents and asked to borrow $5,000. As the company started to grow they were able to take out loans and expand their factory. Their current factory costed 20 million dollars to build the warehouse and all of the equipment inside.

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Co-founder and formed CEO Kim Jordan is considered one of the original woman leaders of the American craft beer industry. She continues to strengthen the Indus as a speaker and trailblazer today. She paved a path for many other woman.