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I found it difficult to find the perfect fonts which i would like to use.

Although im undecided i'm thinking of deciding upon something like these fonts and completing further research.

I soon realised that, as my main visual consists of dark colours, symbolising hurt, and sadness. The white fonts contrast, well and would therefore have an impact on the audience.

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Creating this personas allowed me to develop my creativity thinking and analyse exactly who my video is targeted at.

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colour palette

It was suggested to create a colour palette for the colours used throughout our promotional video. Beginning this - I was a little uncertain, on how to expand my initial thoughts. Considering questions

1. Well what shade of blue do I want?
2. What shade of white do I want?
3. What shade of black do I want?

The two bluish/purplish that I've chosen - I feel best complement each other. As noticed on the colour wheel above - blue represents sadness, which I'm aiming to portray throughout  my video. After doing some further research I discovered that purplish/greyish, and pale yellow also complement with blue.

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i decided to create a mood board to visually showcase the elements and components, used within my promotional website. i feel my mood board shows the emotion and colours i hope to use.

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1. How will you capture their attention and convince them of your message?

i will capture the audiences attention through the use of conveying emotions and feelings experienced by adolescents The emotions seen throughout my video including of sadness, anger and hurt are commonly shown in adolescents with mental health issues. This may lead to, possible your of many - not concentrating properly or frequent bathroom breaks. Both these ideas will be used in my video, with the assistance of lighting, close up shots and visual style.

2. What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

The emotions that I will need to convey throughout my video, mainly consist of sadness, hurt and anger. All commonly experienced in adolescents with depression. Followed by the use of dark colours, consisting of blue, black and white.

3. Which colours best represent these emotions? Why?

The blue represents sadness, and the black and white represent music. As discussed in the "tone/colour" box.

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The promotional video will showcase the relationship between mental health and creativity, particularly looking at music.

The video commences with close up shot of a young adolescent girl [ruby], standing next to a single candle light to representing the last resort, holding up a sign stating 'sadness'
. With the lyric 'i'm okay' being heard, contrasting the opposite feelings, of loss and pretendness. The camera then turns to  focus on bed, with the music becoming breathy, the young adolescent gasps for air as she awakes, and becomes aware of the situation, and rolls over, with headphones in her ears. The scene then transforms, showcasing a  handwritten note on the floor stating 'hurt'. With camera rising, to [ruby] staring at outside her as she avoids the reality of the world, reflecting with high key lighting. The lighting dims, and 'music is life itself', appears on a handwritten note. The setting then turns to symbolise a class room setting, with a handwritten note stating 'anger'. Soon after a close up shot of [ruby] of doodling blue lighting strikes contrasting with the lyric 'i was born in a thunderstorm' . She exits to go to bathroom, and where she breaks down, with anger, sadness and hurt. These feelings should resonate with the target audience. Cameras follow her back into the hallway, with the lighting becoming dark, the mid-shot scene centres [ruby] ripping up the papers stating sadness, hurt and anger until it becomes an explosion, hence the lyric 'i could make an explosion'. With the only piece of left is 'music is life itself', as she exits the she waves and gives a smile.

Concluding with a freeze frame shot of available links, which support mental health-awareness, and exploring creativity.

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Attention - i hope to grab the attention of my audience through the showcasing of range of emotions whether through expressions or actions, with the music relating to these emotions through a mash-up.

interest -This video will be relatable to young adolescents the relatability of emotions or the behaviour of what anxiety can cause. Through possibility of creating scenes of trouble sleeping, avoiding going outside,  doodling and not concentrating, dizziness or frequent bathroom breaks, and what the comfort of music during can do during this period.

Desire  - The feelings of hurt, loss and sadness will appear through out the video, with the assistance of lighting and music. The narrative of story, explaining and showcasing the effects that mental illness has on a person, whether through avoidance or trouble sleeping. Throughout my promotional video, the inclusion of symbols will be used, for example journal diaries, and written notes through the expression of feelings and emotions. This will resonate with the audience and capture their attention .

Action - The video should conclude with the audience further understanding the importance of positive mental health through creativity and the further understanding of how it effects people's behaviour. It will conclude with a link to possible websites to support, which help those battling mental health disorders.

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With this source i was to further identify the relationship between music and the brain. When children are young they develop and understanding as to what music is, whether through family, friends, teachers or everyday life. As children bring to transition into adolescents, their music tastes are expanded. As music plays an important role in their lives, as they begin to find their identity, through personalisation and socialisation.  Through this adolescents learn and define their music preferences.

Neuroscientific research of the adolescent brain has produced developmental models, that examine the reasons behind the behaviour of teenagers. These neural responses inside the brain, explain to a certain extent as to why particular choices of music are made during this period of their life.

In correlation with the first scholarly source, this source mentions the lack of research done to prove the correlation between music and the adolescent brain.

A study conducted may help to explain choices of music that are made by teenagers,  as well as the musical choices made whether through emotional or social responses. The emotional responses effect the neocortex and limbic structures of the brain. An interesting part the i learnt of was that, with some circumstances music has the ability to access the neural substrates, associated with primary reinforces such as food, water or anticipation of danger. This may explain why teenagers listen to certain types of music that can enable emotional release.

This sources also examines how music can shape a person's identity, as well as school, family, culture, life experiences and friends, and how as a person ages their music preferences can change dependent on their mood, friendship, family or general life situations. It has been indicated  that music is a saving grace, whether through emotional regulation, growth, and happiness.

While teenagers are figuring out who they are, their emotional and reward systems in their brain are still developing, their preferences for music may be an emotional release.

Miranda and Gaudreau (2011) have both stated that listening to music for teenagers can be categorised into parts, either stating the individual preferences, including of emotional needs such as regulation or social needs such as musical or social identity. Their research indicates that music is a safe and positive outlet, as it enables them to feel safe. For example teenagers who may listen to metal music as a way to release his or her own anger, may find its the safest way to release their anger. Some teenagers, may choose music based on the current hits or what their friends listen to, in order to fit in.

Schwartz and Fouts discovered that an adolescent personality type can contribute to their musical choices. It was discovered in a study, adolescents who prefer rock or metal music, are more independent and often question public figures. They discovered that adolescents who prefer pop or dance music were conscientious and avoided talking through emotions, [on that note, it was interesting to learn as that's where i feel i fit in]. Teenagers who prefer eclectic music, had fewer problems with emotions and social situations then group 1 and 2.

These preferences enable teenagers to relate to their musical taste to an extent, as they deal with emotions., as a form of identity as they define themselves, away from pressures and exceptions of family and friends.

Schäfer and Sedlmeier have stated for adolescents music is related to growth, identity and personal thoughts. Most adolescents preference of music  is functioned as away to release or regulate their moods, based on either emotions or pleasure.

On average adolescents spend 3 to 4 hours each day listing to music, and during grade 7-8 over 10,000 hours are spent listening to music, similar to the amount spent of their studies, by the time they graduate. The sound of music enables lives to be lived to fullest, through the connection between lyrics and the beats, tied to socialisation and identity.

Another aspect that i was feel was interesting to learn of was that music effect on us  has a more-so affective rather then intellectual impact.

The importance of music as teenagers transition into adolescence is vital as they develop themselves, and their musical identities, and prepare for changes in their social lives and emotional wellbeing. The listening of music enables safe and positive response from an emotional experience.

One quote that i feel sums up the main purpose of the article is'' the most important reasons why people like their music . . . are its capability to express their identity and their values and its ability to bring people together”.

Thomas, K. (2015). Music Preferences and the Adolescent Brain: A Review of Literature. Available: https://journals.sagepub.com/doi/full/10.1177/8755123315576534?casa_token=k_U9pZYbb7gAAAAA%3AnLDOeYLMOWl7K79u-YDDBhFn8HSJ12fTmlxfCJ1tOCSlOxkoGtcdGO_fF5zYMgMdfUQskcQmLbwXVQ. Last accessed 21/3/2021.

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This source enabled me to further understand the correlation between music and mental health in adolescent's. Underlining  the positive influence music has on teenagers, and that those with mental health issues are more likely to use music has intensify for anger or sadness, therefore being associated with emotional experiences. Through this i was able to learn young people are more likely to rely on music, and avoid seeking for help, as it increases serotonin levels.

McFerran K, Hense C, Koike A, Rickwood, D. (2018). Intentional music use to reduce psychological distress in adolescents accessing primary mental health care. Available: https://journals.sagepub.com/doi/abs/10.1177/1359104518767231?casa_token=wu8l6_7_4mwAAAAA%3Amw8FcwbYbTbjElxJPeeTpCZq1onY-9pd4Cpcv1upbm4bYcarU7EYyEC-lwEaGx_xDHOWPMfIvlNlUQ&journalCode=ccpa. Last accessed 21/3/2021.

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The source focuses on the correlation between mental health and music for adolescents. And how listening to music way is a way to recuperate. This may be a result of loneliness, anger or hurt. Music allows for reduce stress, and positive mood changes. As music helps students discover themselves, and reduces  negative thoughts. Surprisingly, although its been discovered that music does in fact reduce anxiety, little research has been done to show the extent. With only proven positive effects in residential areas and centres, the possibility of creating more awareness within schools would be beneficial.

Source 1 - scholary

Hendricks, C Bret; Robinson, Beth; Bradley, Loretta J; Davis, Kenneth.. (1999). Using music techniques to treat adolescent depression.Available: https://search.proquest.com/docview/212447287?pq-origsite=gscholar&fromopenview=true. Last accessed 21/3/2021.

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https://infograph.venngage.com/edit/ce157235-9c6f-422f-b520-25f61b262e07

Summary - The mind map allowed me to expanded my ideas, with particular interest in the ideas of 'mental health' and 'creativity' through  music. Defining all types of creativity, enabled me to refine to one aspect 'music', which as been made evident to assist with mental health in adolescents.

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1. what do i need find out about- mental health wise and what occurs for teenagers?

what occurs for them
- worries fears about everyday life
- change in behaviour
- dropping grades or avoiding school
- trouble sleeping
- avioiding acitivities
- Substance use or other risky behaviours

Laclair, R. (2016). Why Teens Need Their Music, Part I: 4 Secrets for Parents, Backed By Research. [online] HuffPost. Available at: https://www.huffpost.com/entry/why-teens-need-their-musi_b_9113178.

1. b]  what do i need find out about my targeted audience 13-18 year olds to better understand them? [music]

''One study found that hardcore music — such as heavy metal — positively affected teen mental health. The study, conducted by the University of Queensland in Australia, showed the ability of music to reduce levels of stress, irritability and hostility in teens who felt angry or sad''.

Shannonhouse, G. (2015). Like music to your ears: Music influences teen mental health. [online] Trails Carolina. Available at: https://trailscarolina.com/blog/like-music-ears-music-influences-teen-mental-health/.

i also discovered in another article

''Music helps teens explore ideas and emotions in a safe way and express themselves without words. Exposure to positive influences through music can help teens learn coping mechanisms and appropriate responses to stressful situations. Music also helps teens connect to social groups and gain a feeling of belonging'.

“Music is primal. It affects all of us, but in very personal, unique ways. Your interaction with music is different than mine, but it’s still powerful”.

Morrow, N. (2015). Families, friends & carers. [online] Sane.org. Available at: https://www.sane.org/information-stories/facts-and-guides/families-friends-carers.

it enabled me to further understand that for teenagers the lyrics are important, so my video will contain songs with lyrics.

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1. how do families feel about people with mental health disorders
Sane Australia states that although families may not be directly impacted with mental health issues they experience tension, uncertainty, troubled emotions and big changes in their lives, in most cases as they try to understand and help their loved ones.

Morrow, N. (2015). Families, friends & carers. [online] Sane.org. Available at: https://www.sane.org/information-stories/facts-and-guides/families-friends-carers.

2. how do therapists feel about mental health disorders?
an article touched on how
- therapists struggle to seperate themselves from their clients pain.
- most therapists feel connected to what their client is feeling

Bedtracks. (n.d.). Bedtracks — The Relationship Between Music & Colour | 5 Reasons Why It’s Important. [online] Available at: http://www.bedtracks.com/blog/2015/11/10/the-relationship-between-music-colour-5-reasons-why-its-important [Accessed 22 May 2020].

3. what draws people to music?
- resonates with our nervous system
- emotion
- relaxation
- bonding
- creativity
- studying
- work
- socialisation

Admin (2019). Why Do People Listen to Music? 8 Common Reasons for Jamming Out. [online] Get That Right. Available at: https://www.getthatright.com/why-do-people-listen-to-music/ [Accessed 14 Mar. 2021].

4. how different music styles impact differently?

[below]

5. how diffrent mental health disorders impact differently?

Obsessive-compulsive disorder - causes constant and repetitive thoughts, or obsessions.

Post-traumatic stress disorder -  triggered after experiencing or witnessing a traumatic event.

Social anxiety disorder - causes an extreme fear of social situations.

clinical depression  - disorder characterised by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.

Holland, K. (2018). Mental Health Basics: Types of Mental Illness, Diagnosis, Treatment, and More. [online] Healthline. Available at: https://www.healthline.com/health/mental-health#disorders.

6. how teachers view music in class?

i think the majority of teachers feel that music is a distraction in class. '''According to the study "Effects of Background Music on Phonological Short-term Memory" by Salame and Baddeley, listening to lyrical music while studying creates a huge distraction'''. But the picture is not black or white. Teenagers are trying to make sense of a world that often doesn't make sense. "Music appeals to many teens who discover that the words in popular songs often express their own feelings and experiences," through this the risks of mental illnesses decrease and enable teenagers to concentrate and learn better, through this studying tool. If music is a distraction, then why isn't a computer, notifications appear 24/7?.

www.govtech.com. (n.d.). Music in the Classroom: Distraction or Study Tool? [online] Available at: https://www.govtech.com/education/Music-in-the-Classroom-Distraction-or-Study-Tool.html.

4.how different music styles impact differently?
Wikipedia Contributors (2019). Music and emotion. [online] Wikipedia. Available at: https://en.wikipedia.org/wiki/Music_and_emotion.

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Bedtracks. (n.d.). Bedtracks — The Relationship Between Music & Colour | 5 Reasons Why It’s Important. [online] Available at: http://www.bedtracks.com/blog/2015/11/10/the-relationship-between-music-colour-5-reasons-why-its-important [Accessed 22 May 2020].

As my video is based on mental health, blue and dark colours would be an obvious colour to included. But i was intrigued as to if music represents a certain colour?. As i would love to include the use of black and white representing music sheets, or when side by side a piano. i discovered this wheel , which i think this really fascinating. I was able to learn that 92% humans don't correlate sound and colour. Is lead me to wonder - well what do we see when we listen to music and how can i portray that?.

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www.youtube.com. (n.d.). Dear Depression - Spoken Word (EMOTIONAL) Ft. Essam. [online] Available at: https://www.youtube.com/watch?v=XPlKIOJXR2I [Accessed 14 Mar. 2021].

how this video will be similar and different  to mine?

With this video, i like the back and forth motion. Although i don't think it should be used for the entire video, i might try to use an aspect of it. The camera angles between the two men, enables the different angles of a story to be told, which i hope to use. My video, won't include the use of ordinary font as done in this video. i also felt with this video, the idea got repeated to much and their was no boldness. To achieve this with my video, i hope to include possibly a change in scenery or music.

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www.youtube.com. (n.d.). What Anxiety feels like - Spoken Word. [online] Available at: https://www.youtube.com/watch?v=UWaGgGsT31k [Accessed 14 Mar. 2021].

how this video will be similar and different  to mine?

With this video the aspects that i would like to use is the close and distance camera work. I have mixed feelings about the bold words, for my video i may try a different style, font, or method like in video one where 'struggle motivation' was written in bold on a diary. With my video, i aim to include more expression. i do like the ending scene, how she ends looking at the view. To me it represents hope.

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www.youtube.com. (n.d.). I Don’t Belong Here || Spoken Word. [online] Available at: https://www.youtube.com/watch?v=2DVmI8213Pk [Accessed 14 Mar. 2021].
how this video will be similar and different  to mine?

One of my favourite aspects of this video was the surroundings, the expression of his face and camera work - through the close and further away shots. But my favourite aspect and the style i hope to include in my video was the use of kneeling, and begging. Creating a sense of powerlessness. Although the atmosphere wasn't dark, the use of body position enabled the video to be motivating.

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time to change. (2017). we can we will. Available: https://www.youtube.com/watch?v=AcV10oWZMzU. Last accessed 14/3/2021.

how this video will be similar and different  to mine?

i think the video begins powerfully simply through the position of young man. i like how at the start of the video, the young male has his head down, and it ends happiness, through people sitting up and smiling. The bold words captive my attention, eg- 'struggle for motivation'. The use of body positions of lying on the bed, and closed eyes, are simple but speak a lot, which i may try to included. About 30 seconds in the use of  a loud bang is included, which kept me intrigued but only for awhile. To be honest, the video,  i feel like the video started interesting and powerful, but didn't end that way. The reason for this, i feel the words lost me, their was no real transition between happiness and sadness, and no surprising factor to keep me intrigued.

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I have chosen to focus on teenagers aged 13 -18, as my audience for my video. As '1 in 5 children ages 13-18 have a serious mental health disorder'. i aim to showcase the importance of positive mental health through the use of lighting and expressions and actions used throughout the promotional video.

Mental Health Facts CHILDREN & TEENS. (n.d.). [online] Available at: https://www.nami.org/NAMI/media/NAMI-Media/Infographics/Children-MH-Facts-NAMI.pdf.

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My promotional video, will focus on the importance of positive mental health, through creativity. In particular music.

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1. the impacts of gun violence on students and the parents of loved ones - practically looking at the Stoneman Douglas high school shooting

2. the power of mental health and music

3. the kidnapping of young children - madeleine mccann, william tyrell

4. LBGT + and parenting

5. a new perfume that has new scent and incredible touch

6. a movie trailer on a band that can't sing

7. shaken baby syndrome

8. light the night -  supporting people with leukemic

9. how covid has changed the music industry

10. a new computer that can turn on simply by touching it

11. refugee crisis

12.  racial injustice - George Floyd

13. human trafficking

14. domestic violence - hannah clarke

15. slavery - 40 million experience slavery

16. the new and improved technology

17. the importance of free style dance

18. a video book for newly drivers

19. a video book on how to get a job

20. the importance of learning cpr

21. step by step on how to make a candle by roses

22. drinking and driving

23. a new and improved lamp

24. the importance of sleep

25. a social media chat for lovers where you meet up- like the book club

26. a new and improved comedy magic show

27. reachout australia

28. the importance of smash therapy

29. a newly designed app that showcases videos to express yourself, featuring the importance of mental heath

30. what eye stress looks like

31. what comfort food does to the body

32. what bullying looks like

33. the importance of free style drawing , to give your mind a break

34. awareness of date rape

35. awareness of forced marriage

36. awareness of the organ trade

37. awareness of familicide - Broken Arrow killings, hannah Clarke

38. safety around pools

40. the things we take for granted - focusing on poverty

41. the side effects of drugs

42. animal cruelty

43. a brand new hair-brush that automatically gets rid of hair

44. a feature of a bed that can be turned into a couch

45. a book that automatically takes important notes [once you start]

46. equal work opportunities

47. a new and delicious kind of cake

48. a new pop radio station that has no adds

49. an and improved 'art gallery' that features involvement with kids

50. royal society for the blind

51. importance of adoption and creating a loving family to grow up in

52. climate change

53. voting rights

54. Affordable Healthcare

55. migration

56. Genocide

57. Working against discrimination

58. the importance that all workers are treated fairly

59. Aboriginal and Torres Strait Islanders: Australia’s First Peoples

60. Valuing Multiculturalism

61. women's rights

62. religious rights

63. a cat bowl that can be filled with water daily automatically

64. what divorce does to a child

65. how television can benefit children

66. a cream that make your face nice and shiny

67. a tissue that cleans itself everytime you turn it over

68. building your confidence through sport

69. obesity growing in children

70. an app that switch your t-shirt into a jacket

71. impact violence has on young children

72. the impact covid has had on business

73.  the positive and negative effects of popular culture

74. phone covers that light up and change colours

75. a pillow that can give up a massage

76. your own street light that automatically turns on after dark

77. a perfume that lasts longer
78. shoes that glow in the dark
79. a flower that contains a water pot and sets off a certain time
80. history of keyboards

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Starting digital media I’m fascinated and eager to begin the first journal assignment. I think that digital has evolved, with activities and discussions i was able to further understand what makes digital media what it is. Before this class, I’ve done a few things involving digital media and coding, but hope to further improve my skills.