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Things to do in the morning:

finalise logo

finalise invitation/recipt

any other branding we need

put together all photos into lookbook

put together drawing/diagrams into a constistant layout

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i started having a go at putting together a look book

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not really finished just an idea for how it could look

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needs neatening up a bit idk

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i'll upload the rest to a zip file. i tried the photobooth thing but i couldn't change the timer and so i just took a video and took screenshots and added some noise in photoshop. i thought we could do a layout with the photos on the page and then smaller ones in a row underneath?

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i was thinking for the music we could have a song that samples a song that's mentioned in the book. this is a song from 2017 and it samples 'lovers old sweet song' which is mentioned a lot https://www.youtube.com/watch?v=HrppSC6eo7Q&t=58s
or there's the song ulysses by franz ferdinand

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i tried lol

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M’appari - sang by Dedalus in Sirens.
Means "appeared to me" in english.
Also look like aye pappi - could have that as the music for the drop?

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the address is just the art school. the number is the dewey decimal of ulysses and then you have the date of the show and the time on the bottom? i just put the chapters as the item numbers but it could be something else! maybe something less obvious to what it is so they have to figure it out?

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ITEMS MENTIONED IN SIRENS (AND ONES WE COULD USE AS OUR FASHION AS ART PHOTOGRAPHY)

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ITEMS MENTIONED IN SIRENS (AND ONES WE COULD USE AS OUR FASHION AS ART PHOTOGRAPHY)

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-Piano
-Drinks
-Notepaper (note pad) (with Martha written on?)
-Dinner - could have plate or cutlery?
-Second hand clothing
-Opera - could have vinyl record?
-Music - could have headphones?
-Newspaper
-'Tuning fork' - could have normal fork
-Acoustic music - guitar

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-Lookbook/product catalogue
-Photograph collection (Erwim Wurm style?)
-Packaging, labels, logo, reciept, bags.
-Bloomsday drop - How will we do the first drop? game, blue chips as currency etc?

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-"Headless" - Fashion/art brand specialising in creating capsules based on novels.
-Comissioned by Joyce Foundation to create a capsule about Ulysses.
-"Sirens" fashion as art capsule collection will be released Bloomsday 2021.
-Focusing on subverting everyday objects, like the ones Joyce may have found whilst walking the streets of Dublin, into fashion art objects.
-Highly elusive, sort after collection, very limited stock.

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Erwin Wurm. "One Minute Sculptures".

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-Elizabethan clothes using modern materials/ brands?

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Why Pop Culture Is Obsessed With The 1980s Right Now

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Why Pop Culture Is Obsessed With The 1980s Right Now

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"As video essayist Lindsay Ellis points out, nostalgia is by no means an unprecedented pop cultural phenomenon – some of the 80s’ most iconic films, like 1985’s Back to the Future and 1987’s Dirty Dancing, took place within idealized versions of the 1950s and ’60s respectively. It’s an example of what Ellis refers to as the “30-year cycle,” though others theorize that the cycle actually takes anywhere from 25 to 40 years – whatever the number is, it’s however long it takes for people who were consumers of culture as children to become creators of culture as adults. They usually retain a sense of emotional connection to the media of their childhood and, in turn, will create art that is either consciously or unconsciously informed by what resonated with them when they were growing up. In addition, the marketing of nostalgic media often seeks to capitalize on adult audiences’ fondness for something that was popular during their youth – whether it’s a superhero comic or a slasher film – and can conveniently target a group of people who, after 30 years, will likely have the financial solvency to indulge in consuming the films, TV, music, toys, etc. that replicate that sense of connection."

https://filmschoolrejects.com/pop-culture-obsessed-with-1980s/

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got super big a few years ago and was HEAVILY based on 80/90s nostagia even though the people who were into it weren't alive then/were too young to remember - connected to lofi hiphop and artists like yung lean

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"you just had to be there" trend on twitter

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"you just had to be there" trend on twitter

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when people were sharing images from their childhood

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https://psmag.com/ideas/is-gen-z-nostalgic-about-nostalgia

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"Back in the ‘90s, each of these brands were noticeable in streetwear and urban culture as the go-to wardrobe for rappers and pop culture figures. Tommy Hilfiger was a staple worn by the most recognizable faces during the ‘90s: Michael Jackson, Snoop Dogg, Aaliyah, Destiny’s Child, and more. The same could be said for GUESS, which was worn by Tyrin Turner’s character Caine in Menace II Society, gaining momentum in urban culture. Fila was also a staple in streetwear during the ‘90s, donned by the likes of Nas, Tupac, and Wu-Tang Clan and shouted out by Left Eye in TLC’s classic record “No Scrubs.” Whether it was the passage of time or a hot new brand taking over, these brands did falter to an extent—yet today they are back at the forefront of streetwear, reclaiming their place in the closets of the youth and a spot in the conversation of the most buzzed current brands."

https://thehundreds.uk/blogs/content/how-a-90s-brand-makes-a-comeback-streetwear-collabs-nostalgia-rapper-cosigns?country=GB

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Gucci, Loewe tap nostalgia marketing ahead of Chinese New Year

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Gucci, Loewe tap nostalgia marketing ahead of Chinese New Year

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"Tie-ups with childhood characters are proving their worth. This January, Loewe launched a collaboration with Studio Ghibli featuring characters from animated Japanese fantasy film My Neighbour Totoro on ready-to-wear and accessories. Gucci has developed a Chinese New Year capsule collection featuring the Japanese manga character Doraemon, shortly after teasing a three-way partnership with The North Face and Pokémon Go. Balenciaga unveiled Hello Kitty accessories at its Spring/Summer 2020 show. American streetwear brand Kith also collaborated with Sailor Moon on a Spring/Summer 2020 capsule, with the popular nineties Japanese anime TV characters collection selling out on its website"

https://www.voguebusiness.com/companies/gucci-loewe-balenciaga-taps-nostalgia-marketing-for-asian-consumers

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Paulina piipponen

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Rag and Bone artificial intelligence dinner party

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BOA scarf. Made out of cardboard or a non-malluable material so doesn't actually function as a scarf.

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Really bad mock up but using Rubys code as sunglasses/eyewear? Don't have any lenses so unless again?

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Bag mock up idea. Could be a 2D flat bag - completely useless as a bag.

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Elizabethan inspired. Givenchy Couture 2008

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Elizabethan inspired runway clothing. Gareth Plugh 2009

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Modern-day version of the 1904's corset/blouse?

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Hoofirons

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RUVE French Mid-range fashion brand. They call it "beauty wear" rather than clothing. Could we think about calling our clothing something from the book? (i love this brand lol always wanna buy stuff from them)

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Acne Studio new release bags.
Made me think of the iron/hoofs?

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interesting silluette that looks kinda old and modern at the same time

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shoe hat - comme des garcons

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supreme website

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DROP =
-Nostalgic marketing - tap into the audiences past experiences. What did they do in their formative years?
-Look at supreme
AUDIENCE =
-Who are we aiming at?
-Can be really niche, could make up an audience.
-Make audience profile around one person we know e.g younger brother and see how they respond.
BRANDING =
-Packaging/receipts/ labels/bags. Link this back to the text.
-Label idea= invites you to the next drop/has a clue. Could also invite you to a certain location within the book e.g page 111, line 3.
CLOTHES =
-Be none traditional
-Made up garments/break stereotypical clothing.
-Base on clothing from 1904?
-Name the clothes after words from the text?
-Digital & physical clothing.

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Nicole McLaughlin

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1904's clothing

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Just an idea for printed jeans? not sure how i feel about them tbh

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Tag design idea

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T-shirt mock up

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Hoodie mock up

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-Exclusive street wear brand
-Aimed at "hype-beasts", those already interested in fashion/street style.
-Unique drop days to keep consumers engaged and excited about the brand.
-Currency - blue chips?

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-GAME: Snake Nokia game, complete to unlock preorder link to latest drop.
-MAP: Clothes placed in locations corresponding with the map. Figure out map code to find the clothes.
-FOOD: Eating challenge? Buy food from certain shops?