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Conventions of indie rock in music videos

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Conventions of indie rock in music videos

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The mise-en-scene within the music videos typically are quite laid back and relaxed, with dark colours often used. Within these videos the lead singer/artist is the focal point in the centre, which is what the fans usually recognise. The artist usually portrays minimal emotions quite plain and perhaps, serious, it's rare to see indie rock videos with the artist smiling within the video. The indie rock genre typically are bands and often show this through their music video with live performances of the band - giving the audience a real feel for the band. This genre also typically has some narrative intertwined within the live performance clips to keep it interesting for the audience. A variety of shots are also used to also add interest for the audience to reduce boredom/repetition.

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The term 'indie rock' is commonly associated with independent labels which allow for more freedom for their artists, indie rock artists are often characterised by the use of unique or less-popular instruments. Now the term is more widely used and is becoming more well known and popular, slowly progressing and creating different styles. Bands such as 'The Smiths,' 'The Cure,' 'Nirvana' and 'Oasis' helped increase the popularity of this genre, in the 00's this genre really began to take off the first commercial success coming from the US band, 'The Stokes.'

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Indie rock is a sub-genre of alternative rock that originated in the UK and US in the 1980s. Indie rock is extremely diverse and interchanging.

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Typically, electropop videos consist of a wide variety of shots usually with fast paced editing techniques such as fast cuts between shots fitting to the beat of the song. The shots usually focus on the artist themselves or a famous celebrity/model., such as being close ups and tracking shots. Often during editing to fit with the fast paced music the use of superimposition and sped up footage is common within this genre. Transitions are also commonly used to switch between places quickly but smoothly. There's often use of bright colours within electropop music video with very bold mise-en-scene in place, both modern and bright. Within electropop music videos there tends to be none or very loose narratives.

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Late 1980s - duos such as Erasure and Pet Shop Boys who were very successful within their era especially within the US dance charts, however this genre had slowed down and wasn't as popular at the end of the decade.

Interest in the genre was shown again during the 90s and continues through the 21st century. Artists such as La Roux, Lady Gaga, Kesha, Owl City, Lorde and Passion Pit.

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Electropop is a genre of music which first originated in the 1980s and since then has grown in popularity it combines both electronic and pop music. The dominant instrument is the synthesizer, which is typically operated by a keyboard, producing a wide variety of sounds by generating and combining signals of different frequencies. Electropop are often quite simple and catchy and you will often hear them on radios and in the charts as people enjoy the catchy beats to them.