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An inference that is created because of insufficient evidence.

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Uses readers emotions to distract them from the facts.

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Assuming that something happens because of something else, Incorrect.

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Oversimplifying an issue by only giving two options.

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An exaggeration of how the choices you make today will affect the future.

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DIRECTV commercial - Don't Wake Up in a Roadside Ditch

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An argument based on following the same path of others. Generally used to sway teens and voters.

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This commericial shows a young boy losing his mom to smoking. This is an either/ or fallacy because it shows you buy DIRECTV or you can become very upset and lose it all.

DIRECTV was trying to reach out to cable customers with this ad.

They only gave the options of buying their service or becoming depressed and broke.

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This ad shows a dog that has been in a woman's life. The dog is praised as if it was the reason for all of the positive happenings in the woman's life.

This ad tries to gain attention to Chevy vehicles because owning one will be like having a best friend.

Chevy tries to pursuade the viewers that positive things will happen when you own a Chevy.

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This commercial uses the slippery slope fallacy to it's full potential. The commercial shows someone making a decision and having that decision being exaggerated.

The message of this commercial is to buy their product or else something negative will happen.

The ad shows a customer of a TV provider who chose a company over DIRECTV and the reperations that have occurred.

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This commercial shows a man using an Axe product. The product made him as irresistable as chocolate.

This ad targets younger adults and teens by making them believe that by using Axe proudcts they will attract people.

This is generalizing their product because it will not make everyone as irresistible as chocolate.

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The bandwagon commercial makes drinking Dr. Pepper seem like something everyone does.

This ad tries to target potential customers by making it something that everyone does.

The message of the ad to to try and convince potential customers to try their product because everyone else does.

The ad shows how everyone drinks Dr. Pepper and makes it feel as if that is the norm.

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Using an unqualified person to advocate something.

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Appeal to authority fallacy - Don't Vote Sequel

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Twisting the truths of your opponents argument to make it easier to attack.

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Using fear to pursue people by exaggerating the possible dangers.

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Graphic Anti-Smoking Ad Uses Scare Tactics

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A new advertising campaign uses graphic images of polluted blood flowing through the body in an attempt to urge smokers to quit.

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This ad shows the viewers that a steel bed of the Chevy is significantly stronger than the all aluminum bed.

Chevy tried to target potential medium duty truck owners by showcasing how tough their trucks were.

The straw man comes into play when you disect the commercial. Chevy dropped the tools at a different angle to penetrate the bed for example. Chevy did not condusct a fair test.

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This commercial was created to play on your emotions to quit smoking.

The video shows a little boy who lost his mom due to smoking. It makes you think about how dangerous and selfish smoking is.

The message it to show the dangers that are relevant whe somebody smokes.

This ad tries to steer viewers away from smoking or to help somebody quit smoking.

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The Scare Tactics Ad uses fear of health issues that occur from smoking to try and sway people away from smoking.

This ad targets anybody who is a smoker and it also gives reasons on why you should quit smoking.

The message of the video is how smoking is bad for you and why you need to stop it.

This ad shows how smoking can damage your body and makes people want to stay away from it.

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This commercial uses famous and popular figures to convey a messeage that they are not experts in.

Ads similar to this are used to try to pursuade viewers who are relatively gullible.

The message of this commercial is trying to tell viewers to not vote in the upcoming election.

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Ad hominem is used to de-grade someone's character to try and make an argument valid.

The ad was shown to potential viewers of the 2016 presidential election.

This ad was used to try and put "dirt" on Hillary Clinton's name. The ad does not recognize any of her arguments but automatically labels her as a bad person.

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Attacking a persons character vs their argument.

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Trump ad targets Hillary Clinton's health