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perspectives & wishful thinking by Anna's team at work

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brainstorming / imagery by Anna's team at work

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this is a solvable problem if we start now

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Discover & Share this Obama GIF with everyone you know. GIPHY is how you search, share, discover, and create GIFs.

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Analogies - Thief & Doctors. By Robyn, Paul, Tony, Cheryl & Suzanne

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IWWMW...? By Robyn, Paul, Tony, Cheryl & Suzanne

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Trigger Method - brainstorming by Robyn, Paul, Tony, Cheryl & Suzanne

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Brainstorming partners, clients & impact measures by Robyn, Paul, Tony, Cheryl & Suzanne

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When you paste up a problem or challenge or opportunity, it's a good idea to frame it as "In what ways might we ....(action word) to achieve (objective?) and put this question at the top of the whiteboard or large post-it.

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When you paste up a problem or challenge or opportunity, it's a good idea to frame it as "In what ways might we ....(action word) to achieve (objective?) and put this question at the top of the whiteboard or large post-it.

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WHAT IS

loss of income due to high commissions

unable to advertise different room rate online different to the OTA site

no ability to edit property details on booking site without approval from OTA (timely & limiting)

transparency created highly competitive market against hotels (we are a motel, comparing apples with pears!)

higher expectation from guests - for less $

STOP & GO BRAINSTORM

why do guests use OTA's?

would we lose business by not using OTA's?

what makes guests book direct? - assumptions/reality