# data[].attributes.attachment_link.title
Dove Men Commercial - Super Bowl 44 Spot

# data[].attributes.body
Consumer's benefit è il vantaggio che il prodotto promette al consumatore;

Reason why è l'argomento razionale che la pubblicità fornisce per rendere credibili i vantaggi promessi dal prodotto;

Supporting evidence è il supporto retorico che avalla la credibilità della promessa strategica;

Tone of voice è la modalità espressiva di presentazione dei vantaggi e dei relativi argomenti;

Target è la definizione precisa della categoria di pubblico cui rivolgersi.

Claim: il concetto, in parole, che si vuole comunicare

# data[].attributes.body
Which is message of this ad campaign?

Which is the topic of this ad campaign?

Who is the testimonial of this ad campaign?

Are there more than one testimonial?

Which is the tone of voice of this ad campaign?

Which is the slogan of this ad campaign?

On your opinion, why this ad campaign is successful?

Who is the target of this ad campaign?
____________________________________________________

# data[].attributes.body
GREY: GRIGIO
GORGEOUS: BELLISSIMA

WITHERED: PIENA DI RUGHE
WONDERFUL: MERAVIGLIOSA

FAT: GRASSA
FIT: IN FORMA

FLAWED: IMPERFETTA
FLAWLESS: IMPECCABILE

# data[].attributes.headline
AND...A COMBINATION BETWEEN "SELLING THE PRODUCT" AND "WE CARE FOR YOU"

# data[].attributes.subject
AND...A COMBINATION BETWEEN "SELLING THE PRODUCT" AND "WE CARE FOR YOU"

# data[].attributes.headline
A CAPMPAIGN IS ALSO MADE BY POSTERS/BILLBOARD - KEY WORD: FIRMING (RASSODAMENTO)

# data[].attributes.subject
A CAPMPAIGN IS ALSO MADE BY POSTERS/BILLBOARD - KEY WORD: FIRMING (RASSODAMENTO)

# data[].attributes.headline
LET'S SEE WHAT IS BEHIND THE "DOVE" AD CONCEPT

# data[].attributes.subject
LET'S SEE WHAT IS BEHIND THE "DOVE" AD CONCEPT

# data[].attributes.attachment_link.description
The society norms are that women this size would lack self-confidence and that a beauty product company like Dove would use thin, "beautiful," models to sell their products. ...

# data[].attributes.attachment_link.title
TV Spot - Dove - Advanced Care - An Open Letter to the Armpit

# data[].attributes.attachment_link.description
No Copyright Intended No Third Party Content Intended Advertiser: Dove Ad Url: http://www.dove.com

# data[].attributes.body
ARMPIT: ASCELLA
STICK: BASTONCINO
TO SHAVE: RASARE
WAX: CERA
FRANKLY: FRANCAMENTE
DREW: ESTRARRE

# data[].attributes.attachment_link.title
Real Women Show Off Their Skin After Using Dove Body Wash & Beauty Bar

# data[].attributes.attachment_link.description
What better way to celebrate the soft, smooth results of Dove Beauty Bar and Body Wash than to let the real women who use the products speak for themselves? So what are you waiting for? Show us your skin!

# data[].attributes.body
REAL: REALE
SOFT: MORBIDO
SMOOTH: LISCIO
SKIN: PELLE
TO DESERVE: MERITARE
JOIN US: UNISCITI A NOI
TO SHARE: CONDIVIDERE

# data[].attributes.attachment_link.title
Dove #RealBeauty Is Universal | Celebrate all types of beauty

# data[].attributes.headline
WELCOME PEOPLE: LET'S PLAN AN AD CAMPAIGN

# data[].attributes.subject
WELCOME PEOPLE: LET'S PLAN AN AD CAMPAIGN