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Public relations
Samsung is known for their positive customer relationship

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Personal Selling
Samsung makes their products high value so it will appeal to their customer over a long time. They also, put surveys in each package.

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Sales Promotion - Samsung has many deals such as 20% off and things like that.

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Advertising- Samsung makes commercials promoting their new technology they also send emails.

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Direct Marketing
Samsung sends emails about upcoming technology.

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Public Relations
Apple has a fantastic Public Relations which allows them to dominate the technology area. One of the key things that their PR does is create a strong relationship with the media and find great ways to make the company look great.

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Personal Selling
Since Apple hires several young men and woman to work in the Apple stores, it allows customers to experience the enthusiastic and young minds that run the store. This experience influences customers decision to buy more than they expected.

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Advertising
This company uses commercials to advertise their products. using this method allows several people to notice this company for their phones, watches, and computers etc. A lot of people watch tv, therefore the company would receive a lot of exposure.

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Direct Marketing
Apple mainly uses emails to direct market to their customers. Using emails to communicate allows them to spread information quickly and efficiently. It is also a easy way to grasp peoples attention which will result in more sells.

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Sales promotion
Apple uses techniques like money back guarantees, lower purchases, and rebates to draw customers in. Using these methods, Apple allows customers to get used to their products and become comfortable.