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I think that when Coca-Cola tried their new product, “New Coke”, they used  a completely different strategy than their other commercials and it backfired on them. That is why these new ads are much more similar to the older ads of the 60s and 70s, rather than the New Coke era of the 80s. I wonder why Coca-Cola changed up their advertising scheme? They had a really good strategy now and back in the 50s.

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I did enjoy this advert but They still never show the actual ingredients of their sodas and only focus on things like taste and how cool it makes you. But still, Ireally like the cool vibes coming from this ad. I would give it a 4 out of 5.

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Technique: Bandwagon  Explain: The catchphrase of “Catch the wave” at the end of the ad seems to say that you need to lose Pepsi and jump on the Coca-Cola hype train.

Technique: Celebrity Appeal  Explain: The ad uses a famous puppet known as Max Headroom and is commonly know as the “First AI Generated TV Show Host” Even though he was never actually an AI. He was very popular back in the 80s and had his own TV show and video game.

Technique: Story Explain: The commercial is about Max Headroom interviewing a can of Pepsi, he talks about how more people enjoy the taste of Coke instead of pepsi and soon enough, A can of Coke appears on screen with Max spitting out his catchphrase.

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The audience being targeted would be the “hip” and “cool” kids of the 80s. The ads jingle “catch the wave” shows how it promoting to kids that Coke is cool.

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The ad is Pathos because Coke is trying to get you excited and amped up. It also wants you to feel that if you don’t have Coke or drink Pepsi instead, then your just not cool.

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They never EVER talk about what is actually inside of a Coca-Cola, they only talk about of refreshing and good it tastes. This ad also felt a little bit irritating on the ears. I did like the narrator but the song was annoying to me. I would give it a 3 out of 5.

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Technique: Jingle/Song  Explain: Near the end of the video, the ladys in the ad start to sing about Coke. This is made to try and get stuck in your head.

Technique: Image Explain: The image of a working class person all tired, reaching for some Coke is now almost a tradition for Coca-Cola ads

Technique: Image Explain: The image of a working class person all tired, reaching for some Coke is now almost a tradition for Coca-Cola ads

Technique: Character Appeal Explain: The narrator talks throughout almost the entire advertisement and has nice soothing voice to calm and make you believe in Coca-Cola.

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The audience targeted in this ad would be your middle class folks and this ad especially targets woman as they are the only consumer shown in the advert.

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This ad with its warm-hearted narrator is trying to act like Coca-Cola is a great product for the whole family.

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This ad never tells you the actual product they are selling it could be anything.  But I really enjoy this ad because it doesn't barrage you with brand and logos and names and just tells a story while still being advertising. I would give it a 4 out of 5.

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The main thing aobut this ad is that there is no real value in this ad whatsoever. The only hint of value is the outline of a Coke bottle formed by there hands. But there is a lot of perceived value. you perceive that the Coke bottle is an iconic image and Coca-Cola itself can form in the happiness of others.

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Technique: Image  Explain: They made an image of a coke bottle with their hands. Also,  they are holding a Coke bottle cap.

Technique: Plain Folks   Explain: They show just normal average people, which look like they could have been pulled from the street, forming the iconic Coke bottle.
MorepThe ad has no brand name or coke name anywhere near it. The brand uses subliminal messaging to try and put the image of coke into your mind

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I would say its ethos because this ad is trying make you think that Coca-Cola cares about people and bringing them together when it relly is just trying to sell soda.

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I believe that Coca-Cola purposefully used people of different races, unknown genders and ages to show that Coke is for everybody.

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Coca Cola's centenary celebration this year includes an integrated advertising campaign using the contour of the bottle to celebrate peace and love. Two print ads in the campaign, winners of a Gold Press Lion and Silver Outdoor Lion at Cannes International Festival of Creativity, use hands to set out the well known design of the Coca Cola bottle contour. Photographer David Lachapelle doubled as film director for the commercial in which people from a range of ages and ethnicities join hands to form the Coca Cola contour. "When we love, we all love together". Ogilvy France's idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.

Finding a way for everyone to see the bottle and the brand immediately- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.

Credits

The Coca Cola Peace and Love Together campaign was developed at Ogilvy France, Paris, by CEO Philip Heimann, executive creative director Baptiste Clinet, creative director Nicolas Lautier, copywriter Riccardo Fregoso, art director Julien Chiapolini and Jeremy Bouchet, creative assistants Hélène Boudin and Nazgol Atharinejad, strategic director Hadi Zabad, agency producer Antoine Bagot, art buying director Laurence Namhias, business director Ben Messiaen, account managers Eloïse Haye and Nicolas Boivin.

Photography and filming was shot by director David Lachapelle via HSI Los Angeles with executive producer Rebecca Skinner, director of photography Paul Cameron and line producer William Green.

Editor was Adam Rudd at Final Cut, Los Angeles, with executive producer Saima Awan.

Special effects were produced at The Mill by SVX Post supervisor Phil Crowe and executive producer Kait Boehm.

Sound and music were produced at Human Worldwide by executive producer James Wells.

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Coca Cola Peace and Love Together - The Inspiration Room

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Coca Cola's centenary celebration this year includes an integrated advertising campaign using the contour of the bottle to celebrate peace and love. Two print ads in the campaign, winners of a Gold Press Lion and Silver Outdoor Lion at Cannes International Festival of Creativity, use hands to set out the well known design of the Coca Cola bottle contour.