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For a social economic reasons, the majority of my audience, are students which means that they are on a small budget. Therefore i have made my magazine affordable for my target audience, at a price of £3.00, so they are able to buy my magazine monthly and not worry about over spending. Reflektor is released every month to make sure that the audience receive neat and organised issues each month. my audience will also be drawn to my issue by the style of my character. I have chosen Jessica to model as her style relates to my target audience, and my target audience will be inspired by her individuality and look.

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In my magazine i advertised Shoreditch. Located in east London, Shoreditch is a quirky town where most of my target audience may visit. Shoreditch is also home to many record shops and vintage clothing shops, which both appeal to my audience. Places like Bricklane and Camden will also appeal to my audience. I know this because I have seen most of my target audience in located in this area of London. Shoreditch, Bricklane and Camden evoke a certain style and is home to art companies, instead of business companies. My target audience would not usually visit places like Chelsea or Moorgate, as it may not appeal to them, where as places like Shoreditch, Bricklane and Camden are perfect as they relate to my target audience's style and interests.

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Overall i feel that my target audience will be a little bract and not follow the mainstream image that most young teenagers may follow. Therefore when creating my magazine i had to make sure that my magazine did not follow every single convention of a mainstream music magazine as it may appear to mainstream and my target audience may avoid buying my magazine.

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When considering TV programmes and shows, I found it difficult to initially think of a type of show or programme that my target audience would be into. I believe that my target audiences are fairly young so they may be into contemporary TV programmes and shows such as Misfits and Skins. As my audience are into indie music, they may also be into indie films such as Submarine, Palo Alto and Donnie Darko. These films are known as "indie", as they are unique and different. This means that my target audience will be into unique styles and like something different, new and interesting.

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As well as looking into the genre of music, my audience will be into, I was also conscious of the style of my audience. I began to think about what other things my audience will be into, including TV shows, retail shops, and clothing. A few clothing brands that related to the indie genre, were Urban Outfitters, Beyond Retro, Vans and Converse. The reason to why i have picked these retail brands is because i have seen my target audience, in public places wearing clothes from these brands. My target audience may be into brands that do not express their logo obviously , and wear subtle grunge like clothing, like black ripped skinny jeans and subtle patterned tops. Men and women into my type of magazine would often be into unisex clothing like jeans and slouchy t-shirts. Here i have taken some photos of my target audience style to show the type of style my audience will possess. I have also applied this to my model Jess, who features as the main character of my magazine, who has her own unique style. As for men the same applies, men who read Reflektor, will also be into brands such as Urban Outfitters, and Stussy. My male audience may also be interested in skate boarding and other hobbies like making music, as from my own knowledge I am aware that males who listen to indie music, love skateboarding and BMX bikes.

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My magazine is aimed at audiences aged 17 - 25, both male and female. The audience reading my magazine, will mostly either still be studying at college or university, or starting a full time job. When creating my magazine, I wanted it to appeal to certain social groups who are interested in indie music, and indie style. I feel that my magazine is mostly aimed at a younger teenage audience whose hobbies include visiting popular record shops like rough trade and attending gigs.My young audience will also have an interest in meeting band members and keeping up with new releases. My magazine is also aimed at both male and women, rather than aimed at one type of genre, as most indie magazines are aimed at males, rather than females.

My magazine is produced and released in the UK, therefore most british citizens will be aware that my magazine is released monthly, than citizens who live in other countries. The patriotic theme is reflected, through out Reflektor, due to the colour scheme of my magazine, red, white, and blue. My magazine, also presents colloquial British language, which will appeal to younger ages of the UK. I have also taken pictures of my model, on the train and on the streets of Shoreditch and Bricklane, which will appeal to my British audience as they will recognise the locations on my magazine. i chose to take pictures of my model on the train to evoke a patriarchy of the London City stereotype.

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Who would be the audience for your media product?