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Oreo is pleasing to look at. Shows exactly what it is in the product

Haagen Dazs is simple, clean and minimalist

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The burgundy colour makes it look premium
Imagery is pleasing to look at

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Oreo has recognizable blue colour scheme
Shows ice cream product, font is recognizable
Well branded but lacks a premium look
Haagen Dazs is more neutral colour scheme
Shows cookie to emphasize product, packaging not entirely cohesive with background, branding is apparent on front of product

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Both are big brands. Oreo has the 3d effect, looks more cheap product. When haagen-dazs it is more clear and rich in apperance.

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Recognisable
Pleasant colour scheme
Appealing