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Focus Group Video: https://www.youtube.com/watch?v=OaK9lHvgXAY

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Advert 3 - Encouraging young people to vote

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Advert 3 - Encouraging young people to vote

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3 of 3

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Advert 2 - Encouraging young people to vote

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Advert 2 - Encouraging young people to vote

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2 of 3

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Advert 1 - Encouraging young people to vote

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Advert 1 - Encouraging young people to vote

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1 of 3

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- Adverts finished and evaluation almost done. Although these have taken me a long time, I believe they are of a professional quality and I needed to ensure that all details were covered.

- The evaluation has taken a long time to complete, but I know what to do in order to complete it to a high standard.

- I also need to make sure that all other work is complete over the weekend and ready to be handed in by Monday in order to be successful in this Unit of work.

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- finished one of three adverts and also took some more pictures for the rest of my adverts. Need to finish adverts for homework and start evaluation

- I have gained a more advanced ability in photoshop which helps improve the quality of my designs

- I can improve by being quicker and more efficient when on Photoshop to be able to do more in less time

- I learnt that more is less on adverts and sometimes the simpler the better and more effective

- I plan to have all designs finished to a high quality and printed out.

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-Finished Project and have taken all photos that may be used for the three adverts. It took quite a while to get used to the camera and how it functions however this was overcome effectively

- Photography went well because I managed to shoot all of the photos that i needed

- Need to improve on doing faster and more suffiecnt work on the computers to get more done

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- Completing more of the proposal. I am confident that i know how to finish this off.

- Also used a photography room for the first time which went very well. Took some photos using my basic knowledge of composition

- Learnt about lighting in a studio with hands on experience

- Need to finish proposal and Pre-production for homework to create and make my adverts in the next class

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Week 4 - Comparing Cultural Perspectives In Advertising - needds to be finished

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Week 4 - Comparing Cultural Perspectives In Advertising - needds to be finished

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Positives:

Use of bright colours makes the image stand out

background compliments the image and is appropriate

Appropriate words

good use colour to make it look like the Arsenal badge

Negatives:

Some of the text is hard to read

no dark outline to make it stand out more

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Calligram - Advertising Arsenal Football Club plc

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Calligram - Advertising Arsenal Football Club plc

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Strengths - My advert has a clear message with only one small phrase. The text is easy to read so people passing would easily be able to interpret it quickly whilst passing. The advert also conveys important meaning effectively. This is better than the advert above because the writing is much smaller and harder to read.

Areas for Improvement - I think the colours in the refugee logo could be changed so that it doesn't clash with the background and i could include a quick fact which highlights how bad the refugee situation is. The message in the advert above is probably more effective because it relates to an issue that every normal household faces.

Communication of message - I think both adverts communicate the message effectively but in slightly different ways. the other advert does it by trying to say that not only do refugees have all the known problems, they also have problems that normal people would face on a day to day basis. Whereas my advert on the other hand is a clear message of plea to audience.

Written/Visual language - Both adverts use limited written language and mostly visual language to communicate the message. Both adverts have deep and powerful visual image that illustrate he struggle of the refugees. I think the other advert is more effective because it illustrates a particular issues that refugees have.

Symbolic language - Both adverts use one character in each advert to represent and symbolize the struggle of all refugees signifier in the sad lonley struggling refugee and the signified is the fact they need your help and there are things that you can do.

Compare effectiveness - Both adverts are effective in their own right however i think the other advert is more effective as it hits on a particular issue that will make people reading the advert, more likely to listen to its message.

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Week 2: Comparing Audience Response theories

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Week 2: Comparing Audience Response theories

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Week 1: Comparing  Critical Perspectives

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Week 1: Comparing  Critical Perspectives