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1.       Of all the 5 learning questions, this learning is uniquely the remit of BAMT. It is also the most complex question that requires not just insights from internal BA experts within Rare but also inputs from thought leaders outside of Rare or from growing number of researches around behavior change. Pinning down the behavior sequence (if it does exist and applicable), will affect the campaign phasing and level of effort, and determine what enabling conditions need to be in place.

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Currently most BA research is to inform strategies and measure impact. There lies a great oppurtunity to streamline and allign with other data streams that come for our country programs, to make collection and analyses more efficient as well as  add value by seeking out opportunities and techniques to make research multipurpose (i.e qual research on audience perspectives to inform as well as measure impact). The latter being extra important with regards to LT priority, "showing FF and ARA work"

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As our programs have become even more multifaceted BA strategies need have various dimensions and phases accordingly. Learnings and recommendations around the need for an intergral approach in which BA strategies respond to other program strategies (eg legal, technical, markets) towards a conservation solution is important for more efficient and impactful current/future delivery.

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this reflects a strategic decision making process that has critical implications for research and implementation of both SM/BA and fisheries strategies

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due to the complexity and variety of behaviors targeted by the FF program, it is very important to think more broadly about how to effectively inspire change so people and nature thrive .

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The new streamlined social marketing approach had been a useful framework that guided the formative research for cohorts.  The use of this approach sets us apart from other conservation groups. It also highlights Rare’s niche as data-driven and learning organization. It is imperative that we further study how we can simplify this approach, come up with a toolkit, teaching module or e-course that we roll out not just in full Pride campaign but also to other Rare products and alternative delivery models.

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As I listened to the country presentation,  there is one theme that echoed to me which is the realization that behavior change is non-linear, irrational, non-sequential. So maybe it is about time to have LT aware of this reality on the ground.
Also, definition of BC for FF actually would drive the selection of theoritical framework, guide the research, selction of intervention method, etc

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The watershed program will be working with several potential solutions in different parts of the watersheds with a variable set of human populations that go from little communities to big cities. for us it is key to learn more about how to combine BA and SM techniques in those different scenarios.

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There are opportunities to streamline and simplify research process, as well as incorporate elements of decision making base on research into our projects. We would like to learn more about experiences in other regions and countries about this.

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Kevin
There is a clear recognition that the scope of our behavior adoption projects has expanded beyond social marketing, but we are not yet able to adequately describe the nature of tactics and interventions that transcend social marketing. This matters because it affects our ability to develop a coherent behavior adoption strategy. If we had a better and more consistent understanding of the tools and tactics we use to address behavior adoption, we'd be able to much more easily develop strategies for achieving it.

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Kevin
Dave

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Dave