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MILLS, J. E., ROMEIJN-STOUT, E., CAMPBELL, C., & KOESTER, A. (2015). Results from the Young Children, New Media, and Libraries Survey. Children & Libraries: The Journal Of The Association For Library Service To Children, 13(2), 26-35.

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MILLS, J. E., ROMEIJN-STOUT, E., CAMPBELL, C., & KOESTER, A. (2015). Results from the Young Children, New Media, and Libraries Survey. Children & Libraries: The Journal Of The Association For Library Service To Children, 13(2), 26-35.

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Ramos, A. M. (2012). Learning to read before you walk: Portuguese libraries for babies and toddlers. IFLA Journal,38(1), 78-85. doi:10.1177/0340035211435396

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Ramos, A. M. (2012). Learning to read before you walk: Portuguese libraries for babies and toddlers. IFLA Journal,38(1), 78-85. doi:10.1177/0340035211435396

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Thomas, J. (2008). Wonderful "Ones". Children & Libraries: The Journal Of The Association For Library Service To Children, 6(1), 23-27.

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Thomas, J. (2008). Wonderful "Ones". Children & Libraries: The Journal Of The Association For Library Service To Children, 6(1), 23-27.

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MEDLAR, A. (2016). Envisioning a Twenty-First Century Children's Library. Children & Libraries: The Journal Of The Association For Library Service To Children, 14(1), 29-33.

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MEDLAR, A. (2016). Envisioning a Twenty-First Century Children's Library. Children & Libraries: The Journal Of The Association For Library Service To Children, 14(1), 29-33.

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Liu, D., & Channell, L. (2015). The Predominance of Literacy Activities in Urban Early Childhood Education. Universal Journal Of Educational Research, 3(11), 897-905.

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Zembat, R., Turasli, N. K., Güven, G., Sezer, T., Aksin, E., Yilmaz, E., & Bayindir, D. (2016). Validity and Reliability of the DeMoulin Self-Concept Developmental Scale for the 36-72 Month Old Children. Journal Of Education And Training Studies, 4(2), 143-158.

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Zembat, R., Turasli, N. K., Güven, G., Sezer, T., Aksin, E., Yilmaz, E., & Bayindir, D. (2016). Validity and Reliability of the DeMoulin Self-Concept Developmental Scale for the 36-72 Month Old Children. Journal Of Education And Training Studies, 4(2), 143-158.

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Liu, D., & Channell, L. (2015). The predominance of literacy activities in urban early childhood education. Universal journal of educational Research, 3(11), 897-905.

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The Influence of Gender Difference on the Information-Seeking Behaviors for the Graphical Interface of Children's Digital Library

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The Influence of Gender Difference on the Information-Seeking Behaviors for the Graphical Interface of Children's Digital Library

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Hsieh, T., & Wu, K. (2015). The Influence of Gender Difference on the Information-Seeking Behaviors for the Graphical Interface of Children's Digital Library. Universal Journal Of Educational Research, 3(3), 200-206.

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Barb, P. A. (1990, November 1). A Study of 2 X 2 Toddler Story Times at the Westerville Public Library.

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Barb, P. A. (1990, November 1). A Study of 2 X 2 Toddler Story Times at the Westerville Public Library.

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Researching children: lying, tracking and best practice

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Researching children: lying, tracking and best practice

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Researching children's markets is not an easy task, for both practical and legal reasons. Younger children, for example, have a short attention span and a sometimes tenuous grasp of the truth. And the various regulations and guidelines surrounding this particular area are in need of updating as the researchers start to explore the opportunities presented by wearable and trackable technology. These were some of the issues discussed at Kids and Youth Research: Understanding and Engaging Generation Z, an event held by the Market Research Society (MRS) in London in January 2015.

Research best practice

The Market Research Society (MRS) is taking measures to educate its members about best practice in marketing to children. Richard Ellwood, director, consumer insights at The Walt Disney Company and a member of the MRS market research standards board, discussed the society's children and youth research guidelines. These outline the laws and regulations that aim to ensure children are "appropriately protected from unsuitable marketing and advertising messages" and "examine best practices for using social media ethically for kids research", Ellwood said.

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Researching children: lying, tracking and best practice | WARC

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Researching children's markets is not an easy task, for both practical and legal reasons. Younger children, for example, have a short attention span and a sometimes tenuous grasp of the truth. And the various regulations and guidelines surrounding this particular area are in need of updating as the researchers start to explore the opportunities presented by wearable and trackable technology.

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Researching children: lying, tracking and best practice

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Researching children: lying, tracking and best practice

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Save The Children: Skip Lunch - Save A Life - Advertising Success on a Plate

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The impact of event sponsorship on Portuguese children’s brand image and purchase intentions: The moderator effects of product involvement and brand familiarity

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The impact of event sponsorship on Portuguese children’s brand image and purchase intentions: The moderator effects of product involvement and brand familiarity

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The goal of this study is to understand the influence of event sponsorship on children and their ability to fully understand its persuasive intent. A wide range of research addresses the effects of sponsorship on adults, but not much looks at children. We study the effects of sponsorship on a new target: children between the ages of 7 and 11. We analyse effects on the sponsor’s brand image and on purchase intentions, and study the moderator effects of product involvement and brand familiarity. A structured questionnaire was completed by a sample of 334 children in the defined age range. Findings suggest that sponsorship can influence children’s image of the advertised brand and their purchasing intentions, especially in the case of non-familiar brands. Additionally, our research suggests that sponsorship can affect the purchasing intention for low-involvement products, while brand image is more affected in the case of high-involvement products, contrary to our expectations. Moreover, results show that the majority of childrendo not recognize sponsorship’s persuasive intent, and therefore our research has important managerial implications, highlighting the caution that should be used in the case of sponsoring activities with children.

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Unilever: Why bring a child into this world?

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Unilever: Why bring a child into this world?

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The research showed that children are key to motivating adults to want to adopt more sustainable lifestyles and a powerful influence on parents to change their behavior.

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Researching children: are we getting it right? A discussion of ethics

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Researching children: are we getting it right? A discussion of ethics

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As the role of children in society becomes more prominent, their participation in research seems set to increase. In this paper we review whether we are getting the ethics ofchildren’s research right. We show that, since the late 1980s, children have been treated universally as a special case and that they have been accorded their own special set of human rights (UNCRC), which primarily grants them rights to protection and participation. We go on to argue (with practical examples) that the core MRS research principles of well-being, voluntary informed consent and privacy/confidentiality must be applied tochildren with particular caution and care. We note that, as research with children grows and as new techniques are developed, we are presented with fresh challenges for keeping children safe and maintaining their trust. We end by presenting the results of a survey that sought children’s views on being research participants in a quite sensitive piece of research. We found that children are highly appreciative of being consulted about their lives in general and being asked about their feelings. However we also found that some children can be uncomfortable with some of the issues raised and can feel compelled to answer the questions. We conclude that, while we have good industry codes, ethics evolves with shifting social, political and cultural patterns, and we need to keep challenging ourselves to maintain best practice.

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Unilever: Why bring a child into this world?

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Unilever: Why bring a child into this world?

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Tang: Kid empowerment movement leads to saving the environment Jean Kristle Yu, Warc Prize for Social Strategy, Shortlisted, 2014This case study describes a campaign in the Philippines by Tang, a beverage brand owned by Mondelez, which targeted and aimed to empower children with a recycling drive. 

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Tang: Kid empowerment movement leads to saving the environment Jean Kristle Yu, Warc Prize for Social Strategy, Shortlisted, 2014This case study describes a campaign in the Philippines by Tang, a beverage brand owned by Mondelez, which targeted and aimed to empower children with a recycling drive. 

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As the role of children in society becomes more prominent, their participation in research seems set to increase. In this paper we review whether we are getting the ethics ofchildren’s research right. We show that, since the late 1980s, children have been treated universally as a special case and that they have been accorded their own special set of human rights (UNCRC), which primarily grants them rights to protection and participation. We go on to argue (with practical examples) that the core MRS research principles of well-being, voluntary informed consent and privacy/confidentiality must be applied tochildren with particular caution and care. We note that, as research with children grows and as new techniques are developed, we are presented with fresh challenges for keeping children safe and maintaining their trust. We end by presenting the results of a survey that sought children’s views on being research participants in a quite sensitive piece of research. We found that children are highly appreciative of being consulted about their lives in general and being asked about their feelings. However we also found that some children can be uncomfortable with some of the issues raised and can feel compelled to answer the questions. We conclude that, while we have good industry codes, ethics evolves with shifting social, political and cultural patterns, and we need to keep challenging ourselves to maintain best practice.

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As the role of children in society becomes more prominent, their participation in research seems set to increase. In this paper we review whether we are getting the ethics ofchildren’s research right. We show that, since the late 1980s, children have been treated universally as a special case and that they have been accorded their own special set of human rights (UNCRC), which primarily grants them rights to protection and participation. We go on to argue (with practical examples) that the core MRS research principles of well-being, voluntary informed consent and privacy/confidentiality must be applied tochildren with particular caution and care. We note that, as research with children grows and as new techniques are developed, we are presented with fresh challenges for keeping children safe and maintaining their trust. We end by presenting the results of a survey that sought children’s views on being research participants in a quite sensitive piece of research. We found that children are highly appreciative of being consulted about their lives in general and being asked about their feelings. However we also found that some children can be uncomfortable with some of the issues raised and can feel compelled to answer the questions. We conclude that, while we have good industry codes, ethics evolves with shifting social, political and cultural patterns, and we need to keep challenging ourselves to maintain best practice.

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US children's book landscapeNielsen, April 2015.This report presents data on children's book-buying in the US and offers key takeaways for marketers. View SummaryThis report presents data on children's book-buying in the US and offers key takeaways for marketers.Females are the primary purchasers of children's books, they over-index in the under 45 age group and Hispanic families are 27% more likely to buy books for their children.Brands such as Minecraft, the video game, and Disney, the entertainment company, are driving growth in the non-fiction category.In-person modes of discovery, such as store placement, book fairs, and partnerships with librarians and teachers, remain critical.Children's books are not being purchased in digital formats to the same extent as all books are, although the gap between the two is shrinking.

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US children's book landscapeNielsen, April 2015.This report presents data on children's book-buying in the US and offers key takeaways for marketers. View SummaryThis report presents data on children's book-buying in the US and offers key takeaways for marketers.Females are the primary purchasers of children's books, they over-index in the under 45 age group and Hispanic families are 27% more likely to buy books for their children.Brands such as Minecraft, the video game, and Disney, the entertainment company, are driving growth in the non-fiction category.In-person modes of discovery, such as store placement, book fairs, and partnerships with librarians and teachers, remain critical.Children's books are not being purchased in digital formats to the same extent as all books are, although the gap between the two is shrinking.

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Luxottica: The most important story you will ever read to your child The Communications Council, Gold, Australian Effie Awards, 2015This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests. 

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Luxottica: The most important story you will ever read to your child The Communications Council, Gold, Australian Effie Awards, 2015This case study explains how OPSM, an Australian opticians chain, used a story book to increase numbers of children's eye tests. 

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The Lake: Campaign against child sexual abuse EACA Care Awards, Winner, 2015This case study demonstrates how the Council of Europe, the 47-nation body regarded as the continent's 'human rights watchdog', used an online video strategy to combat child abuse.

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Television vs digital: the battle for children's (and mums') attention

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Television vs digital: the battle for children's (and mums') attention

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The generation of children growing up today are often referred to as digital natives but television continues to play a major role in their lives. That much was evident from a variety of research presented at the MRS Kids and Youth Research Conference held in London in January 2016. There's no doubt, however, that their relationship with the medium is changing.
http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=13f66892-57c8-4497-9257-9a1eb23b93b7&q=children&CID=A106706&PUB=EVENT-REPORTS

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Television vs digital: the battle forchildren's (and mums') attention

Brian Carruthers

This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

Research from Sky shows that toddlers are using the full range of devices but television remains the most popular and is the most effective medium for reaching this age group.

Toddler viewing mostly takes place with mothers who observe their reactions to advertising and may make purchases on that basis.

As children get older, content discovery becomes important and this is facilitated by the choice of device.

The on-demand culture also means that children are spending more time online than with the television set.

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malik saifuk nizam

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Denise Gardiner and Anne Verrept, Admap, January 2000Children's culture today entails more choice and more power than ever before. The technology explosion has resulted in an environment in which children are surrounded by more TV channels, comics, magazines, cinema screens, telephones, PCs and so on.

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Effects of violent television programmes on advertising effectiveness among youngchildren

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Effects of violent television programmes on advertising effectiveness among youngchildren

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Eunji Cho

University of Wisconsin-Madison

Seung-Chul Yoo

Loyola University, Chicago

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The Digital World of Children and Young Adolescents - Children's Emotional Engagement with Digital Media

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The Digital World of Children and Young Adolescents - Children's Emotional Engagement with Digital Media

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September, 2011.
This presentation is based on a study led by Dr. Barbie Clarke, Family Kids and Youth, with the support of Andrew Harrison, CEO, The Carphone Warehouse, and Marc Goodchild, Head of Interactive and On-Demand, BBC Children's.
http://www.warc.com/Content/Documents/A92381_The_Digital_World_of_Children_and_Young_Adolescents_Childrens_Emotional_Engagement_With_Digital_Media.content?PUB=ESOMAR&CID=A92381&ID=7c451fad-22df-4655-ad7f-11609f806b73&q=The+Digital+World+of+Children+and+Young+Adolescents+-+Childrens+Emotional+Engagement+with+Digital+Media&qr=

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How Zespri got kids across China to slice 18 billion kiwis

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How Zespri got kids across China to slice 18 billion kiwis

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This case study details how Zespri, the fruit company, overcame the challenge of making kiwi fruit interesting and fun to kids across China.

Normally fruit brands target mothers but Zespri realised it would have to create emotional bonds with children to really win the 'fruit war' in China.

Zespri worked with Fruit Ninja, a popular game, to launch the game on WeChat, the mobile app.

It also advertised on college campuses and created a 14 day challenge with Zespri Kiwi fruit themed rewards.

The collaboration was successful as 18 billion Zespri-branded kiwis were sliced and diced in the game and 680,000 kids completed the 14 day challenge just two months.

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Denise Gardiner and Anne Verrept, Admap, January 2000Children's culture today entails more choice and more power than ever before. The technology explosion has resulted in an environment in which children are surrounded by more TV channels, comics, magazines, cinema screens, telephones, PCs and so on

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http://www.dictionary.com/brows

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http://www.dictionary.com/browse/children

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															 Save The Children: Skip Lunch - Save A Life - Advertising Success on a Plate																																																																								 																						Includes video content																	 			 																						Recommended by Warc editors																	 			 																						Trends																	 			 																						Best Practice																	 			 																		Julie Davey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992																	 How advertising acted as a catalyst for media attention and public donation for a special campaign by Save the Children to raise funds for the threatened famine in Africa (1991). 

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															 Save The Children: Skip Lunch - Save A Life - Advertising Success on a Plate																																																																								 																						Includes video content																	 			 																						Recommended by Warc editors																	 			 																						Trends																	 			 																						Best Practice																	 			 																		Julie Davey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992																	 How advertising acted as a catalyst for media attention and public donation for a special campaign by Save the Children to raise funds for the threatened famine in Africa (1991). 

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Marketing to children: understanding media literacy, consumption habits and attitudes to privacy

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Marketing to children: understanding media literacy, consumption habits and attitudes to privacy

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Red alert: understanding the demand and supply side of girl child trafficking using a behavioural science approach

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Red alert: understanding the demand and supply side of girl child trafficking using a behavioural science approach

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This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

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Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea

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Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea

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Eunji Cho and Seung-Chul Yoo

This article talks about how children are more drawn to cartoons and television programmes that have higher amounts of violence, rather than those that do not.

"A recent content analysis of children’s programmes reveals that the TV programmes targeted at those aged 12 and younger contain higher-frequency violent actions and more programming time devoted to violence than those in prime-time hours (Wilson et al. 2002)"

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Adopted Children

Encyclopedia of Genetics, Genomics, Proteomics and Informatics

George P. Rédei. Vol. 1. 3rd ed. New York: Springer, 2008. p37. COPYRIGHT 2008 George P. Redei
Sheena, sabrina, Xinyi , Sofia

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INTRODUCTION

The Issue of Childhood Obesity

Childhood obesity is a hot topic which shows no signs of abating. Media messages regarding the ever increasing weight gain of children today and their poor state of nutrition are becoming ever more prevalent – epitomised by the recent TV programme, 'Jamie's School Dinners' documenting his battle against the Turkey Twizzler. The World Health Organisation (WHO) last year described the problem as a ”global epidemic” 1 and certainly their published statistics are disturbing. Over 22 million children under 5 years of age can be described as 'severely overweight' and amongst children of a school age this figure rises to 155 million (2). In the European Union there are 14 million overweight school-age children, of whom 3 million are obese (3). There are approximately one million obese children In the UK who are less than 16 years of age (4).

Yujun, Shi Qin, Haziqah

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Children's well-being in UK, Sweden and Spain: The role of inequality and materialism

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Children's well-being in UK, Sweden and Spain: The role of inequality and materialism

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Missing Children Society Of Canada: World's most valuable check-inCannes Creative Lions, Creative Effectiveness Lions, 2014This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations. 

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Missing Children Society Of Canada: World's most valuable check-inCannes Creative Lions, Creative Effectiveness Lions, 2014This case study describes how the Missing Children's Society of Canada (MCSC), a not-for-profit organisation that organises the search and rescue of missing children, developed an alert system that improved rescue rates and encouraged donations. 

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A gamification effect in longitudinal web surveys among children and adolescents

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A gamification effect in longitudinal web surveys among children and adolescents

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Aigul Mavletova
The paper measures a gamification effect in longitudinal web surveys among childrenand adolescents 7–15 years old.

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Advertising or games? Advergames on the internet gaming sites targeting children

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Advertising or games? Advergames on the internet gaming sites targeting children

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84% of young people aged 8 to 18 have internet access and spend 1.5 hours a day using internet. 95% of these gaming websites contain some type of commercial activity promoting the sale of goods or services.

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Television vs digital: the battle forchildren's (and mums') attention

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Television vs digital: the battle forchildren's (and mums') attention

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Carruthers, January 2016
This event report looks at the changing viewing habits of children as digital devices become commonly used among even the youngest age groups.

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Child Survival India: No child brides Case Studies on Warc, 2015This case study describes a campaign by Indian NGO Child Survival India to raise awareness about the plight of child brides.

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hello

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US children's book landscape
Nielsen, April 2015
This report presents data on children's book-buying in the US and offers key takeaways for marketers.
Quote = "Females are the primary purchasers of children's books".