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We have also chosen to look at the British pop artist Lily Allen. Her music videos are colourful, playful and catchy like the stereotypical pop music videos should be like. She follows the conventions well. Her dress sense is also considered stylish and quite fierce, more on the 80's playful style though. She would appeal to a similar target audience as Ellie Goulding. She does not keep with a monochromatic theme, her music videos are full of colour

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Bella B. will be wearing outfits which are inspired by these photographs or directly worn like the images. The style consist of bold pieces like a leather jacket, sunglasses, leather bags and fur. All feminine and female empowering pieces which make women feel 'fierce'. The artist will stand for empowering women and being fierce through using the clothing to express herself. They are also flattering on a female body and in style. The style will possibly attract young females or people interested in such fashion too.

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HOW THEIR IMAGE WILL CONNECT WITH THE AUDIENCE

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HOW THEIR IMAGE WILL CONNECT WITH THE AUDIENCE

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The artists brand image will help her to connect with her fans through the sense of style she is presenting - A feminine, stylish yet effortless look. The latest looks the artist is wearing will be caught by the fans and magazines/ social media will help to connect with her fans immensely. She will appeal to her target audience by the lyrics she is singing, accompanied with the choice of wardrobe and storyline in her videos. Target audience helps out a lot when figuring out what the audience of that age would want to see and how to appeal to them.

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Our first couple of ideas were: Natasha Holding, Stella Lott and Joana.
The finalized name for our female pop artist that we have came up with is the name Bella B. Which is a catchy stage name, which is not used by any other famous pop singer or musician in the industry.

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The artist that we are taking our inspiration from is the British female artist Ellie Goulding. The genre she works in is the pop industry which we are exploring. The style of her songs, and the way she performs is the direction we want to carry our video in. Her videos consist of her wearing either all light colours or black. We would like to explore the monochromatic theme, or contrasting colours in wardrobe choices.