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Fashion Buyer and What is a Trend Forecaster | S1, E4 | Future of Fashion | British Vogue

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Buying and Merchandising roles

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Boston Matrix to develop commercial / staple and conceptual pieces

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How do brands balance the product offer?

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I AND ME is a denim and lifestyle brand based in London, UK.

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*Create a Range that reflects your brand
*Show a variation of Products
*Balance your price options
*Consider when this range will sell
*Where will it sell?
*Balance the Fashion/Trend and commerciality of the products

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*Good variation of product options
*Colour / Shape / Fabric and Style options