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What was your thought process when originally buying this drainage system?
Needed something to get rid of the runoff water to keep the hill behind his house from losing integrity and ruining his grass.

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What are customers finding valuable about current products/services?

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What are customers finding valuable about current products/services?

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Example: Everyone we interviewed about our concert app said that they had the Ticketmaster app. They loved being able to fill out a survey about their favorite genres and musicians and that they enjoyed getting push notifications when those artists announced a show.

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Cheap
Gets rid of water
Don't have to buy on every weak

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What are customers finding frustrating about either a problem, or current products/services?

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What are customers finding frustrating about either a problem, or current products/services?

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Example: Everyone we interviewed about our concert app. said that they already had the Ticketmaster app. downloaded, but they hated trying to navigate buying tickets for a major show and would spend hours in the platform but ultimately not get any tickets.

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It breaks
Stuff falls into it
Have to replace seasonally

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Did you talk to the right people in terms of your customer archetype? (IE: Did they care?) and how do you know

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Did you talk to the right people in terms of your customer archetype? (IE: Did they care?) and how do you know

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Example: It was really helpful to talk to Kate, a 23 year old recent grad at Marquette. She was young enough to still be up on current music trends and went to 13 concerts last year, but also old enough to afford the shows.

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Why are you buying a new one?A year-round product would be helpful and require less maintenance

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How expensive was your current drainage grate?

Drainage grates that are offered can range from a couple of dollars to about 300.

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Where is your current drainage grate located?
Backyard at water line

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How do you measure quality when shopping for home products?Starting with reviews and others input them how long the product lasts and how well it meets the expectations of the product minor issues are not as important.

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Why are people buying a new one?

Their old ones warp too often or even crack due to the cold weather and heavy loads.

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How do you measure quality when shopping for home products?Starting with reviews and others input them how long the product lasts and how well it meets the expectations of the product minor issues are not as important.

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How do you measure quality when shopping for home products?

We usually get some of the stats to help sell the products and suggest the ones that hold more weight and have a good flow rate.

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How many have you owned previously?

We don't go through many of them, about 3 or 4 per month.

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Only owned just one drainage grate.

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Walk me through a time when you saw an advertisement and instantly wanted the product/service

We have a weekly ad that gives all of our sales. If we have a really low price on a good product we will be sold out within that week.

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The current drainage grate has lasted "a few years"

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Bought Current drainage grate based upon price and brand name

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Needed to get water out of his yard

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Where is your current drainage grate located?
Backyard at water line

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Main motivators are his wallet and his wife

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Its in their backyard

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Buyers and suppliers
Yes

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We understood our target market and key consumers such as middle class home owners and contractors.

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Improve on our interactions with our consumer basis in regrade to the  advertisement