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Explain what genre is and why it is important to audiences

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How are music videos financed music videos are financed by record labels and the more money spent the higher production value will be. An example of this is interscope records the finice artist music videos like Eminem – The way I am.

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The equipment needed for a music videos veries from location, artist and style. An example of this would be the katy perry- swish swish . helicopter cameras are used for the establishing shot at the start this is an example of and external location, theses type of helicopter normally use HD cineflex V14, A drone would be a lot cheaper but in a built up area a license and an experienced pilot would be needed as well as conditions would have to be perfect.

Another example of various equipment need for different music video is Kanye west- bound 2 this music video uses a studio to shoot a green screen image of Kanye riding a bike through mountains and deserts. This type of green screen effect is very obvious and cheap. A studio is used to shoot the image of Kanye on the bike in front of a green screen with a large fan in front of him to create the wind effect on his cloths.

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There are various rolls people need to fill during a music video an example of this is the camera operators they control all the cameras and judge shot with the experience. The editors edit the video after the music video has been filmed as well they help piece the story together if it is a narrative song.  The animators with animate the music video if the style of the music video is animated or if it involves an animated theme. The director comes up with the concept for the specific music video, develop ideas in co with the record label they as will coordinate most of the people on set. The assistant director is the directors second they will act as a floor manager and will direct the rest of the people the director doesn’t direct.  The production manager manages the finces creates a budget and normally deals with the recruitment

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Talent is need in a music video for great dance choreography, great actors and an awesome band they all will normally be recruit unless the group come with a band itself. The dancers will create a meaning through dance and are normally featured in hip hop dance videos. Actors create a meaning through acting they sometimes contain a famous actor. the bands are normally there to promote their music video.

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A recce is important as it gives the camera operators a chance to see the places they will be filming/shooting, this will give them a chance to see the terrain giving them an idea of what gear they will need. Another reason a recce is important is for a risk assessment an example where a music video would use/need is Coldplay-paradise the main character is wearing a full elephant suit in worm conditions in various location this is a huge risk to the actor and production company.

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Ofcom is the regulating body for tv and radio. They make sure there isn’t any impropriate language or scenes either before the water shed or in extreme cases after. With music videos they will normally only intervene if the music video contains sensitive images or naked people and is shown before the water shed, foul language is normally bleeped out or there is a disclaimer before the video.

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Bectu is a media based union which protects workers from discrmainsion or being under paid and more. It is important to be involved with bectu while making a music video as a actor or musian may not turn up for the shoot or be late and keep the team longer than there contracted hours bectu will make sure there paid and if not they will inform the company they need to be paid and in extreme cases will take the company to court.

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PRS  stands for performing rights society. This protects musiancs and music video companys from there work being used without there permison or being paid. A shop what dispalys a tv showing music videos will have a PRS sign on the door. The shop pays a mouthly amout to the PRS this is shared out to different musicans. Intern the shop is allowed to display music vidoes or songs.

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Popplet is the best app for sharing visual ideas.

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Music videos are funded through the producing companies. an example of this is Sony Music Entertainment.

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Sony make various music videos for artists an example of a music video is The Chainsmokers, Bebe Rexha - Call You Mine

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The Chainsmokers, Bebe Rexha - Call You Mine (Official Video)

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The equipment will be out sauced normally making it easier to create the content as they do not have to worry about getting the equipment to location as another company is in charge of that.

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The equipment needed for a music video will always depend on the loaction and if it is shot in studio or not. An example of some equipment what is need for a on location shoot for a small Music video

Camera

Tripod or Gimbal Stabilizer

Video Lighting Kit

Interchangeable Lenses

Headphones

Music Player

Speakers

External Camera Monitor

Digital Audio Recorder

Extra Batteries and Memory Cards

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i used this Site to look at equipment needed for a small music video for :http://www.monsoonproductionservices.com/equipment-rental.html

The Panasonic HPX170P P2 HD Handheld Camcorder Package includes:                       -Camera body
-2 batteries
-Card reader
-AC Adapter
-1 64 GB card                    £149.67/Day

DJI Ronin 3-Axis Stabilized Handheld GimbalSystem £118.16/Day

Manfrotto 504 Fluid Head and 546 B Tripod Sticks £35.45/Day

ARRI KIT Light Kit                       2- 650W Fresnel; 2-300W Fresnel; 4- Baby Stands. £63.02/Day

Sennheiser HD 201 Headphones                           £7.88/Day

VLogic 5.6" Onboard Monitor w/Waveform                        £63.02/Day

Zoom H5N Field Recorder £23.63/Day

All together for a day work: £460.83

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Transport is important but normally Exstras and crew will make there own way to the production unless it is to far or involves using a different form of transport e.g planes ,trans ,boats if the production area is not accessible or is over seas . In this case the production company will put transport in place for everyone including equipment unless they can source everything from where the production is taking place.  The Artist will normally be given transport by the production company.

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i looked at van hire to transport equipment and props i looked at this website for reference: http://www.a6hire.co.uk/vehiclehire/elwb/

The going rate for 1-2 days for a

Mercedes-Benz Sprinter Van was £70

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The artist is not paid as it is promotion for them for there music. So the Production company will pay for every need they have will it be transport or a hotel.  any extras or musicians will be paid for by the production company.

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The crew could be in house crew if it is made in there studio but they can be hired as freelance for a location shoot.

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deadlines are given to the editors and director to tell them when the music video need to be done by so they can publish it on time.

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Availability of equipment and personnel. 

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Availability of equipment and personnel. 

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The access to equipment and personnel is down-to the research of the producing company as there are many different organisations offering equipment for rent as well as lists of free lance crew.

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Camera Operator
The camera operators have to understand how the director wants the music video story to play out. They also have to have good judgment skills to what shots will work and what shots won't and work under pressure.

Director
The director directs all of the crew and mirrors what the producing company want the music video to be like, the director has to have mangement skills as-well as people skills
lighting manger
The lighting crew needs to understand light and how to manipulate it as-well as understanding how a camera picks up light in different key lighting. The lighting crew also need to understand how lighting is seen to the audience and how it can tie into different stories and different narratives.

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The crew need for a recoding of a small music video would be.
Camera operators: 2
Lighting manger
audio
Director

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A CV is important for any person looking for a media job as they need to show example of there work because thats what companies look for. an example of this could be a camera man they need to shot there skills with a showreel showing different areas of there career.

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The Recce is important because it enables the producing company to pick what lighting they need an cameras as well a limitations to the location like no road access or switching transport halfway. The recce also lets the producing company see what transport they need to arranged to get all the crew and equipment down to the location.

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location permission differs. A shoot in a public place you do not need to ask for permission,
"Freedom to photograph and film
Members of the public and the media do not need a permit to film or photograph in public places and police have no power to stop them filming or photographing incidents or police personnel" .

but in a non public areas like private buildings the production company needs to ask permission from the governing body or the owner of the property.

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The copy right is down to the company producing the music video and to make sure there artist is not using any copyrighted music. any SFX added will have to be copyright cleared.

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The ASA the Advertising standards authority ​set codes of practice for advertisements.

Example of some of there codes ​

03 Misleading advertising: this code is created to stop adverts from misleading there consumers an example of one of the code 03 rules is , "Advertisements must not materially mislead or be likely to do so".​

04 Harm and offence: the code is created to stop any unwanted offence or offence to any members of the public an example of one of the rules: "Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards".​

06 Privacy: This code is created to protect any one from unwarranted infringements of privacy. An example of one of the rules is "Broadcasters must ensure that, if an advertiser has not sought his or her prior permission, a person featured in an advertisement must not be featured in an offensive, adverse or defamatory way."

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I looked at studio hire i looked at galleon studios. There biggist studio Infinity cove is a large green screen studio with lighting already. The  basic studio rental for a 10hour day cost £395.
A realise from would need to be signed with the studio so we can film.

https://www.galleonstudios.com/film-studio-hire-manchester/infinity-cove-hire/

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dancers and actors may be need if the music video includes extras an example of this type of video would be Childish Gambio - This Is America, There are lots of actors used in this video and facilities would have to be hired to have this many people like food Trucks , Toilets and more.

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Childish Gambino - This Is America (Official Video)

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An example of a prop hiring company would be Northern Prop hire:http://www.northernprophire.co.uk/index.php/inspiration
if props are not in stock prop company's will order the stock depending on what the production needs.

An example of a music video that used props is: Taylor Swift - You Need To Calm Down. this music video has various props with the same  theme but in different colour, this type of production would have taken a very competitive prop team with a lot of connections.

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