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We have created our music video linked to the narrative, not the genre of music (hip hop / rap) - We decided to do this because the song itself is unique and doesn't portray the typical conventions seen in the most rap songs.

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We have attracted this audience through social media and by making our music video viral on YouTube. The audience can also keep up to date through our social media pages and see behind the scenes talk of the artist and music video. Our magazine advert also ties into attracting our specific target audience. The magazine is very much similar to the entire theme of our song, and gives those interested in the song a look at what to expect.

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The media language consists of various things such as cinematography, editing and mies-en-scene. We constructed the music video in such a way where all of these aspects link together. The cinematography is basic, with much of the same 'handheld' shot type throughout the entire music video. The editing is black and white, with contrast being added in some parts to darken the setting or make it harder to visibly see the artist. The mise-en-scene is extremely basic, a black backdrop and the few props which come up all link together to make the music video much more personal for the audience and link in with the narrative itself.

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The narrative of the music is about Tyler and his alter ego Wolf. He is somewhat confused with who he believes he is, and his alter ego is telling him one thing while he says another, contradicting himself constantly. This builds together a narrative in where the audience has to pay attention to the lyrics and the artist in order to understand what is being properly said.

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We displayed the genre of our artist through the theme and editing of the music video. The music video is represented as being dark and isolated. We achieved this by making the entire video black and white, with brief transitions in colour correction at times to represent the artists frustration and alter ego. The genre of rap is linked in with the clothes he is wearing in the music video. The costume is causal, yet represents streetwear, something which a lot of artists are into.

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The link to the audience in our ancillary work is used by some of the personalised styles we have incorportated into the media. Our audience is very niche so our style of work has been represented to show this.

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The handwritting in the words of 'Tyler' is in a personal handwritting font. This helps the audience connect with the artist and also make the album much more personal with the use of his signature underneath the album name. The album name 'PARADOX' links to the entire theme of the song but as well as this, it also links to the front of the album cover as the artist is hard to see and distinguish, making the whole thing a paradox.

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The represenation of our music video and artist is shown through our digipak and magazine advert. In our digipak, there is very little colour other than the distortion in Tyler's face on the front cover. This colour distortion is meant to represent his alter ego and give the look of it being like he is out of control.