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To introduce the artist in the music video we used text. We have chose to do this a we thought it is conventional to our genre. For example we have researched and analysed many music videos and concluded that using text to introduce the artist will be conventional. We chose a basic but a grime font to go along with the artist. As shown, the music video starts off with text. -LADY LESHURR - #UNLESHED 2

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From my perspective, i think that i have followed the conventions for all of my ancillary products. This is because i have used the same skills and techniques that other conventional products have used.

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I think that both my products are conventional. This is because both items have used the most obvious and basic ideas and conventions to be conventional, for example my digipak: the artist picture on the front panel is an obvious convention. However it has also used complex and risky ideas such as font and colour scheme for it to be conventional. Therefore this means both my products can easily be classified as being conventional. As it carries items and effects that other conventional products have.

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Aspect of music video that influenced us 

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Aspect of music video that influenced us 

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We were inspired by and used ideas from these music videos because it was from our genre. This means it will make our music video conventional. For example the colour scheme for grime is mainly black and white which we have used meaning we've followed the conventions of a music video. Another example for why we were influenced was the visual style: editing for example, using many close up and wide shots. Close up shots to show artist and wide shots to show the location, which is always used in s grime music video.

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Music videos that have influenced my work

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Music videos that have influenced my work

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This is "2. Sureyya, Gunes, Denada" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.

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Images of artist on front panel

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In this digipak, the back panel has the track listing, similar to my digipak. It also includes production and record label as we have also included. This shows that i have followed the conventions of a digipak.

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As shown on this digipak cover, the artist name is larger than the album name. This is a way to show off your artist and this is what we have also done. This means that we have followed the conventions f a digipak.

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Conventions used: The first convention i have used is the artist and album name. The artist name is larger than the album name. This is a digipak convention that all artist use. Another example is track listing. All digipaks have a track list of songs from the artist. The final example is an image of the artist on the front panel.

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To follow the convention of a music video, there should be a repetition of close up. In our music video we have many close ups, in different verses and locations.

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Manipulation of speed: This is an example that we have used in our music video. We have used slow motion when the artist pushes the camera and falls down.

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Editing: The first example is shown when the artist is first shown on screen. The editing effect is Black and White. This relates to Vernallis' theory. This shows we are following the conventions of music videos.

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Another example of a theory that we have considered is from Carol Vernallis. Her theory is based around key concepts that all relate to a music video. manufacturing and production: Editing, camera movement and manipulation of speed.

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This is a moving shot, however it is also an illustrating shot. This example is from the first verse when the lyric is 'ching ching'. The artist illustrates this through body action, moving her hands as if she has money on her.

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As shown in this shot, the artist is sitting (will point at her shoe) this is because she is illustrating the lyrics. This is an example from Andrew Goodwin's theory, therefore we have chosen this as we thought illustrating the lyrics would help the audience understand the music video better. This also shows that we have been following conventions of music videos

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An example of a theory that we have used to describe our product is Andrew Goodwin's theory. His theory consists of the type of relationship between songs and music videos. He puts forward three: illustration, amplification and disjunction. We have used illustration as it best fits our product . This is because we have used a set of images to illustrate the meaning of the lyrics.