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Topic 3 Integrated Marketing Communication

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Topic 3 Integrated Marketing Communication

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Integrated Marketing Communication (IMC)
Check out books in the Library for your definition of IMC

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http://ijpc.uscannenberg.org/journal/index.php/ijpcjournal/issue/view/25

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Public Relations Representations Topic 1

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Public Relations Representations Topic 1

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Best 10 PR movies

Girls on Screen

How PR people are portrayed in the media

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http://www.prmuseum.org/pr-timeline/

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Databases help you find publications  by a particular author from a specific publication or on a topic.

Try some of these databases to find relevant material:
Proquest
Ebsco

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Topic 2 contribution of key historical figures and organisations:

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Topic 2 contribution of key historical figures and organisations:

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Books in the Library
History of Public Relations special issue
history of public relations on screen: Cinema and television depictions since the 1920s

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Have a look at Harvard Business Review

for information about PR companies, Big brands, articles often written by CEO's of major companies
Access here

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Access the Bond Library newspaper subscriptions

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Access the Bond Library newspaper subscriptions

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https://library.bond.edu.au/

tip: search the title directly

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Available Here:

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Topic 1 Public Relations Representations

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Topic 1 Public Relations Representations

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media perceptions and public relations

public relations and stereotype

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Use this resource to help you plan your assignment research ideas http://search.credoreference.com/search/visual?concepts=489581

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Digital Workflow

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Global Newspaper access to research about companies or people

http://www.pressreader.com/catalog/newspapers

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Profiling all major companies, industries and geographies :
http://ezproxy.bond.edu.au/login?url=http://advantage.marketline.com/

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https://library.bond.edu.au/

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Referencing - get organised save your research and create instant reference lists!! 

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Referencing - get organised save your research and create instant reference lists!! 

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https://refworks.proquest.com/

1.  Create Account
2. Use your Bond email  firstname.lastname@student.bond.edu.au
3. Password

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Ever wondered how we produce articles here at The Conversation? Now you know. CC BY-ND

The Conversation isn't like most news organisations and is unique in how its pieces are commissioned, edited and published.

We exclusively publish academics, and ensure that everything on our site is evidence-based and pulled from the latest research and data.

From the minute an academic pitches their idea, to the moment we press publish on an article, the process can be a little tricky to understand. That's why our deputy multimedia editor Wes Mountain produced this video to explain how we work. Enjoy!

If you still have any questions about our editorial process, feel free to post them in the comments. We'll keep an eye on them over the next couple of days.

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Pitch to publication: how The Conversation works

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The Conversation isn't like most news organisations and is unique in how its pieces are commissioned, edited and published. We exclusively publish academics, and ensure that everything on our site is evidence-based and pulled from the latest research and data.