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The difference between conversation marketing and social commerce
Conversation marketing is basically conversation with customers, a two-way exchange on information between marketer and consumers. Social commerce is an electronic commerce that uses social media to promote online transactions.

Three techniques for deemphasizing bad news
Right medium (email or internal memo for example), direct or indirect approach, taking responsibility for the bad news.

How have the Internet and social media changed the way many companies use news releases?
Internet and social media have made it possible for customers to give feedback and comment news releases more openly than before. Nowadays, it’s not just a news release from a company, it’s more an open conversation between the company and it’s customers.

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Conversational marketing
Conversational marketing is observing and participating in consumer’s conversations. It means conversations with consumers, basically. Idea is to target the marketing for consumer’s intrests based on a product or service, they have been showing interest before. Marketers measure how their ads are viewed and do the consumers pay attention by turning up the volume, for example.

In the future, conflicting views in the conversational marketing, may be that people find it creepy to share that much information. Interpersonal connections on networks may be low quality. Social-marketing campaigns are more likely to disappear into visual clutter than be the next big thing in advertising.

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Which of the strategies for influencing people do you use?
When I want to influence people, I use names. For example, at my work. When I need help or something to be done with me, I start asking for it by calling the person by name. I start my message with “Hi Eeva, Eeva, would you have time, etc.” Flattering works also, every time. I am also more of a listener than talker. I listen carefully and remember what people have said to me. When I talk, I can repeat those things easily.

A cooperative appeal is my way to go. Mutually important goal motivates everyone to work together. Everyone gets something from achieving this goal.

In our culture, I think flattering, complimenting, listening and using names works the best. And asking favors from tired people. Everyone likes when they’re complimented and their names are being remembered. And I think we are that kind of people, who will do what has been promised. Repeating things and emotional appealing may not work so well with our kind of culture. Repeating irritates and we are kind of private people, so emotional things may not be so effective with us. Or creating an emotional relationship and understanding is not so easy to be done as said, in our culture.

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Trends
I think the modern tools of communication are great. In the beginning of the article, the writer was speaking about mobile accelerates. I think it’s good, that nowadays most of the things are available on mobile phones, tablets, etc. People carry phones and tablets with them all the time, so it’s easy to check anything from them.

Cloud based IT networks makes sharing so simple. For example Microsoft Office 365. I don’t know, how would I do without it while studying, so I can imagine, it is very usefull for companies as well. In my opinion, these communication trends are only a good thing and I wouldn’t change anything. But I think, older people may find them difficult to get used to and they don’t think, that these make comminication easier. Information is more available everywhere and easy to carry around, when people are developing these trends and new ways to communicate in business world.

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Examples of internal social networks

Tibbr

Jive

Yammer

SocialCast

Convo

Kaltura

Chatter

Zyncro

Socialtext

Connections

The strategies for Business Communication and Social Networking

creating a social media strategy

understand social media goals and objectives

understand target audience

subscribing to blogs

developing relationships by following and        friending influencers

attend offline events