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a narrative or plot.
The world within the video.
Vernallis explains that the diegesis will be revealed slowly throughout the video, in order for this to happen some shots are seen as more important than others because of the way they are framed and how many times they are repeated.

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Carol Vernallis states that establishing shots are very common in music videos along side close ups. This is usually to set the scene and introduce the artist/character.

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The theory suggests that the conventions of continuity editing are usually broken while editing a music video. For example the editing becomes visible and is not hidden when following a continuos route. You will usually see edits such as jump cuts, the breaking of the 360 degree rule and juxtaposed frames.

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Vernallis suggests that the video is a visual representative of the narrative. So what is happening on screen reflects what the artist is singing about, however the narrative may not be complete and can been seen in fragments across the video. She believes that there has to be something driving the music video, whether it is the narrative or the song itself.

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Vernallis is know for her theory on music editing. Her theory is based around 5 key elements.

*Narrative
*Editing
*Camera movement and framing
*Diegesis