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As our distribution company, New line cinema is a majority mainstream distribution company, we had to use almost every marketing technique in order to attract our very mainstream audience. One way our group have done this is by creating a social media account on twitter and use it as a platform to promote the movie through word of mouth which is the most efficient and effective way to advertise. On the right is a screenshot of the twitter page. Another method that we would allow new line cinema to distribute the film is by using ancillary products such as blu-ray DVD's as well as digital downloads and putting the movie onto paid subscription services such as Netflix and Amazon Prime. Furthermore, we would hire high end graphic designers in making a professional looking poster as well as billboard to distribute nationally as well as internationally. These print advertisements will make the film more popular as well as global as it will be displayed publicly on buses, train stations and other platforms like cinemas throughout the use of trailers. This will also be displayed on other social media platforms like Youtube and Vimeo. In conclusion for new line cinemas brief marketing strategy for our low budget crime/ thriller, New line cinema will use all types of print, artillery and social media platforms in order to market our movie efficiently to our target market of 16 - 24 year old urban aged teenagers and young adults.

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We would probably get a coinciding digital and physical (Blu-Ray/DVD) release not too soon after the the theatrical release (which probably wouldn't last long anyway). Many low-budget films that were released theatrically may not do well box-office wise, but are much more likely to be a success with DVD/Blu-Ray and digital releases.

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For our very low-budget film, we would probably manage to get a fairly restricted cinema release, since New Line Cinema is a fairly big company who can release almost all of their films theatrically, but due to the fairly small audience base (due to the budget, rather than the type of film), we probably wouldn't get too large of a theatrical release. It would probably be able to get a national release thanks to the size of the company, but a global theatrical release would be doubtful due to the small size of our budget and production company.

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Why New Line Cinema would be the best suited for distributing our film.

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Why New Line Cinema would be the best suited for distributing our film.

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New Line Cinema have distributed both mainstream, big-budget films (i.e. The Lord of the Rings Trilogy, The Hobbit Trilogy, the Rush Hour series, etc...), they have also released many low budget indie films such as  The Basketball Diaries, and even the 90's Teenage Mutant Ninja Turtles live-action movies. Some of their current big name franchises started out as cheap, low-budget films such as Friday the 13th, Nightmare on Elm Street and the Texas Chainsaw Massacre series. New Line Cinema distributed all of these films quite well and most have done well theatrically as well as on DVD and Blu-Ray. With our film, which is also a low-budget film from an independent producer, they would probably do a good job at releasing our film fairly widely.