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How to Build an Effective & Successful Go To Market Strategy?

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How to Build an Effective & Successful Go To Market Strategy?

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Go-To-Market Strategy is different from strategic marketing in that it is much more specific than an overall marketing plan for your business. In this post you will learn how to build an effective and successful Go To Market Strategy. Read and comment your suggestion below.

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Your business firm just finalized a product, and it's ready to be marketed and sold. Or is it? You might have the most perfect product or service in the world, but without an excellent go-to-market strategy, it might flop and fail entirely.

What is Go-To-Market Strategy?

Go-To-Market Strategy is different from strategic marketing in that it is much more specific than an overall marketing plan for your business. In the article "How to Develop a Winning Go-To-Market Strategy For Your Firm," Hinge Marketing defines a go-to-market strategy (or GTM strategy) as "focused specifically on delivering a product or service to an end customer." The purpose of a GTM strategy is to put a particular product or service, aimed at a specific customer base, out into the market successfully.

Here are four ways to build a successful go-to-market strategy for your new product or service.

It might be tempting to focus on the product and work backward, but don't do it! Before you do anything else, you need to determine who you want to be interested in your product or service.

What is your target market? You can't develop an effective strategy without knowing precisely who you are selling to. You need to identify the market and then figure out the details. Is there a client base already in existence, and if so, who is in it? Where is the market located geographically, if applicable? You need to find out the size of the market, whether it's growing, and how it is influencing, or being influenced, by other markets. All of this information will help with the other steps on this list.

Who is your target client? Your research on the existing market will help answer this. You can't direct your strategy at all of the clients in the market; you need to pick the target client who fits your business's skills and talents best. Which segment of clients is your business best at reaching? Focus on that one.

Closely tied to choosing your targets is another important step: research.

There are two main branches of research that you'll need to spend some time on if you haven't already. The more work you do here, the easier all of the other steps will be.

Secondary Research is finding all of the information that already exists on your target market and your target client. Fortunately, if you followed step one, you may have already done this research. If not, fill in the gaps on what the market is, where your target client is, and what your target client is most likely to want or need from the service or product you will be offering.

Brand research is learning all you can about your own business and your competitor's and compiling it for reference. This knowledge will help you strategize how you can succeed in areas where your competitors are strong, and expand into areas where your competitors aren't as active. Look for needs that the current market isn't meeting; for example, affordability or extra features. Stay alert for areas that could be expanded or given a new twist.

Brand research goes hand-in-hand with the next step, which is figuring out how brand fits into the overall market.

If you haven't already, you need to decide what sets your brand apart from similar or related brands in the market.

Is your product the low-cost alternative? If so, you will market it as such rather than touting it as a luxury item. Is it more sustainable and "green" than its competitors? Make sure to focus on that in your marketing so that you can grab that target client. Is it innovative, does it last longer, or does it come with some special perk that makes it stand out high above the rest?

Whatever is unique about your brand is what you need to highlight and focus on in your go-to-market strategy. Showcasing your uniqueness will help your specific target client find you and your business.

Once you have that part figured out, you can narrow in on exactly what you are offering to your brand's market.

Make sure your service offering matches your brand and target client. Sounds basic, right? If you've followed the previous steps, you are now fully informed on your brand and your target client.

Now, look at the product or service that you are offering. Does it fit the client's needs? Will it be available to them geographically? Will they be able to find it? Does it include all the features they are likely to want? All your answers should be "yes," and if they aren't, figure out how to change or tweak the service offering. When you have your service offering entirely nailed down, then you are ready for the strategizing component.

Build Your Go-To-Market Strategy

Once you've followed these four steps, then you are ready to develop your go-to-market strategy. To do this, you need to become proficient at speaking your clients' language and putting yourself in their shoes. You need to position your firm and your service offering where your target client is. Use keywords that your target client is likely to type into a search engine. Put ads or articles in publications your target client will read. Set up displays at conferences or events your target client will attend. Focus all of your marketing in the areas you know your target client will show up.

As you can see, it takes hard work to build a go-to-market strategy that will yield the best results for your company. If you need help building your own strategy, contact our marketing experts at Connie Kroskin Consulting . We offer a variety of solid marketing plans, which include a go-to-market strategy if needed. You can check out my for marketing tips and tricks, and read testimonials to see how we have helped other businesses. Contact Connie Kroskin Consulting today for your complimentary 30-minute strategy session .

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How to Build an Effective & Successful Go To Market Strategy?

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Go-To-Market Strategy is different from strategic marketing in that it is much more specific than an overall marketing plan for your business. In this post you will learn how to build an effective and successful Go To Market Strategy. Read and comment your suggestion below.

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Do-It-Yourselfer? If you’re doing your own marketing, here are some services and tools you may find beneficial. Call Connie Kroskin Consulting for more details.

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Do-It-Yourselfer? If you're doing your own marketing, here are some services and tools you may find beneficial.

Marketing courses are currently being developed! Check back in October 2018!

Marketing Mentoring

Perfect for those who want to up their marketing game, and don't have the budget to hire it out. Also great for staying on top of your ongoing marketing efforts. We'll meet regularly for 2 hours. Sessions may be held in person in Mpls/St. Paul metro, or by Skype or Zoom.

1 on 1 help with all of your marketing

Coaching, consulting, teaching, instructing on developing all aspects of your marketing

React, respond, and refine your messaging and communications as needed

Working sessions - bring your laptop!

$300 per session, minimum 6 month commitment.
Contact me with the form below to set up your first session.

Marketing Mentoring Masterminds

Marketing Mentoring like above, but in a small group setting. Mentor with your associates, or others who are also growing their business. We can all learn from each other. We'll meet regularly for 2 hours. Each participant gets approximately 1/2 hour for focus on their business. Sessions may be held in person in Mpls/St. Paul metro, or by Skype or Zoom.

Help with specific marketing or sales issues as they arise

Coaching, consulting, teaching, instructing on developing all aspects of your marketing

Refine your messaging and communications to zero in on your targets.

Working sessions - bring your laptop!

$150 per participant, minimum 6 month commitment. Limit 4 participants.
Contact me with the form below to set up your own groups first session, or to get on a list to be in group with others.

Mission Statement Worksheet

Your mission statement literally defines the mission of your business. Why are you here? What are your primary motivators? Seeing how motivated and dedicated you are to your own business can build credibility, trust and excitement. Done correctly, your mission statement will set you apart from the competition and appeal to your targets. (Free)

Sales Funnel Diagram

The sales funnel is a visual diagram of the sales process from first contact to evangelist client. This is important for small business owners to understand because you can learn how to identify problem areas and which marketing tools can help resolve them. (Free)

Marketing Idea Chart

Think you should do something with your marketing but don't know what to do? Here's an idea chart to help. Gives you new product or service ideas, campaign ideas, and marketing ideas. (Free)

Complimentary 30-Minute Strategy Session

What's your biggest marketing concern?

* Marketing isn't working as well as it should?
* Not attracting the right clients?
* Suffering from slow periods?

Get the clarity you need and the steps to take now. Schedule your Complimentary Strategy Session.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Do-It-Yourselfer? Services and Tools for DIY'ers

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Do-It-Yourselfer? If you're doing your own marketing, here are some services and tools you may find beneficial. Marketing courses are currently being developed! Check back in October 2018! Marketing Mentoring Perfect for those who want to up their marketing game, and don't have the budget to hire it out.

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SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis marketing can be thought of as strength development marketing. By using the SWOT tool, the next steps are laid out, and you can add specific goals to your marketing plan. Call us at 612.730.9228.

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How well your business will do, has a lot to do with the marketing and business plan behind it. Using a SWOT analysis to determine your company's strengths and weaknesses can help you develop a plan for a better marketing strategy.

Before we jump right in, let's talk about what this tool is, and how valuable it can be to your business.

SWOT Tool

SWOT stands for strengths, weaknesses, opportunities, and threats. Going through the four categories will allow your business to exploit opportunities by matching them with your strengths, and neutralize threats by matching them with your weaknesses.

The SWOT tool can be used for any aspect of your business that needs improvement, meaning it can be used for marketing strategies as well as an overall picture of your business.

While working your way through the SWOT analysis, it is important to stay realistic, honest, and specific. This will help you focus on the work that needs to be done.

When you are assessing the strengths and weaknesses of your business, consider all perspectives. Meaning, think about the perspective of your business as well as your customers. It will be helpful to ask yourself some of the following questions.

Strengths (internal positive)

What is unique to your business?

What does your business do well?

What do your customers like about your business?

Do you get returning customers?

What do customers say about you on social media?

What does your business do better than your competitors?

What are the most resources you have?

Weaknesses (internal negative)

What needs improvement?

What don't your customers like about your business?

Why don't you get returning customers?

What do unhappy customers say about you on social media?

What do your competitors do better than your business?

Where is your least amount of resources?

What loses you sales?

What should you avoid?

Opportunities (external positive)

What opportunities do you have?

How do current trends help your business?

How can you use your strengths and turn them into opportunities?

Can you eliminate any weaknesses and make them opportunities?

What are local events?

Are there any policy changes that could help your business?

Threats (external negative)

What are the most significant obstacles your business faces?

Do you have cash flow problems?

Does technology hurt your business?

Are any of your weaknesses dangerous to your business?

What are your competitors doing?

Are policies changing?

SWOT Analysis Marketing

Did the SWOT analysis show you that your business wasn't reaching your target audience? What marketing tactics and strategies do you need to change and improve? You now have a starting point of what to do next.

SWOT analysis marketing can be thought of as strength development marketing. By using the SWOT tool, the next steps are laid out, and you can add specific goals to your marketing plan.

Also, you will understand how opportunities and strengths can be used to increase your marketing, and on the flip side, how your weaknesses and threats can be damaging your marketing.

SWOT Analysis of a Business

Using the SWOT tool can also help you develop or refine your current business plan. Although it isn't always pretty to look on the underside of your business, using the SWOT tool and looking at it closely will help you figure out what fixes need to be made. Additionally, increasing your strengths and opportunities and lowering your weaknesses and threats will increase the value of your company. This alone is worth working your way through the SWOT tool.

Keep in mind that having realistic and specific goals will help your business succeed.

How We Can Help Your Business

The true value in the SWOT analysis lies in how you use this information. It can be incredibly overwhelming to try and tackle this on your own. We understand that it can be difficult to see how your weakness can be turned into strengths.

This is where we can help.

We have an incredible team with the experience to help your business reach its goals. We want to help your business use the SWOT tool in a way that will help turn your business into what you have always dreamed it could be.

We are eager to help you develop your marketing and business plan. Contact us today to set up an appointment and turn your business dreams into reality.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Swot Analysis of A Business | Swot Analysis Tool & Marketing

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SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis marketing can be thought of as strength development marketing. By using the SWOT tool, the next steps are laid out, and you can add specific goals to your marketing plan. Call us at 612.730.9228.

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Are you looking for content writing services for your website? Connie Kroskin Consulting offers customized content writing services for businesses online. Call 612.730.9228.

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You have worked hard to build your business and deserve to feel proud of all that you have accomplished. You have planned and strategized and poured countless hours into your venture. But now comes the part that sometimes can feel very daunting. In our fast-paced world of social media and online marketing, creating fresh, consistent content for your website is of utmost importance. You need to build and maintain momentum through the use of frequently updated content in your virtual marketplace.

But getting new content out on a regular basis can be tough for a busy entrepreneur. Where do you find time to create blog posts every month, every week or even more often? How often is enough? What is the right tone to portray? This is where we come in. Updated and relevant content is a crucial component of any successful marketing plan, and we are here to help. But first, let's take a look at why content writing is so critical for your business' success.

Why Do You Need Content Services?

In the age of digital marketing, your website traffic helps build your business. Door-to-door sales are from a bygone era, and it's a rare business owner today who gets the opportunity to meet potential clients in person on a regular basis. Instead, in our global economy, you meet potential clients from around the world, all day long, 365 days a year, through your online presence.

On the practical side, keeping content fresh, exciting, and high-ranking is critical to success. Search engine algorithms rank websites, in part, through the frequency of new material, so consistent blogging and posting are vital to your business' growth and sustainability. The strong use of keywords will further boost your site's performance, and higher rankings translate into more visitors. More visitors create more clients and customers.

Frequently updated blogs have been proven to generate new leads and to help convert seekers into buyers. And, after all, that is what any business wants and needs. Fresh content is truly a vital component of any business' marketing strategy in today's world of online commerce, and it should be a high priority.

On the personal side, consistent blogging also gives you a chance to introduce yourself to your current and future customers. This is where you can truly show your expertise in your field by addressing common questions and concerns, and where you can let your personality shine through. This is your company's platform to speak to the world and to share its voice. Since most potential customers will find you by way of your website rather than in person, a blog is a great tool to let them get to know you and your company.

Frequent updates to your website also allow you to stay fresh in your customers' minds, reminding them that you are here. You can address changes and improvements in your industry that might be important to your clients. You can share anecdotes that highlight your uniqueness and your commitment to the customer. Staying on top of your content will do all of this for you.

How Do You Keep the Content Coming?

You know that expertly created content will drive your site's traffic. You know that this is critical to any size business. You also know that it takes a lot of planning, organizing and, of course, time. Updating your blog will likely need to be built into your schedule and calendar, but there are only so many hours in the day. You have a lot of other things on your plate when running a business, so why not let us do the heavy lifting for you in this area?

We will customize our content writing services to your needs. We will help you determine the frequency that is right for your business, and we will take time to understand your tone, personality, and goals so that we can tailor our service to your specific requirements. Our professional team can give you the content you need, when you need it. Ready to see what we can do for you? Reach out today for your complimentary strategy session. We're ready to help you take your business wherever you want it to go.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Content Writing Services | Content Writing Company | Connie Kroskin

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You have worked hard to build your business and deserve to feel proud of all that you have accomplished. You have planned and strategized and poured countless hours into your venture. But now comes the part that sometimes can feel very daunting.

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Graphic design is visual communication; it is an art of transmitting thoughts and ideas using colors, images, and other visual aspects. Contact our expert graphic design consultant at Connie Kroskin Consulting for best freelance graphic design services. Call 612.730.9228

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Are you struggling to get traffic on your website? Do those advertisements you created receive fewer clicks or views than you'd hoped? Do you want your social media pages to get shared or liked more often? We can explain why you may not be receiving the popularity you deserve.

Appearance Matters

The reason for the lack of traffic, likes, shares, and retweets for your company is simple. Whether it's your Facebook page, your product, or your label, if it lacks bright, attractive imagery or wording that hooks the reader, you will not attain the traffic you desire.

The design of your web pages, blogs, and ads must be distinct in comparison to your competitor. Your pages should be creative and colorful. That is why graphic design is an invaluable key to generating more business. Luckily for you, we offer a fantastic graphic design package that will meet your needs.

Before getting into the details, let's discuss why graphic design is so valuable in today's world.

What is Graphic Design?

As a company, we know that one of your major goals is to communicate your brand and vision to your clients and potential customers. An important method that can help in promoting your brand and vision is visual communication. Graphic design is visual communication; it is an art of transmitting thoughts and ideas using colors, images, and other visual aspects.

Graphic design sounds simple, but it actually covers a variety of different factors, from business cards to t-shirts to online presentations. Designers use software like Photoshop and InDesign, as well as pens, pencils, and notebooks to convey their thoughts and ideas through illustration. The job of the graphic designer, whether a freelance graphic design artist or someone employed by a large company, is to communicate clearly to customers the brand of a specific industry. By doing so, the customer will be well educated, visually stimulated, and ultimately driven to buy or subscribe to something that you promote.

This is the role of the graphic design sector of our marketing company. Our graphic design team will become well equipped to clearly understand your vision so that they can bring customers to you through beautiful and enticing imagery.

Types of Graphic Design We Offer

To generate the business you require, we can supply all your graphic design needs. Here is what we offer:

Clothing designs: A great way to show off your brand is by creating apparel that displays your business name. When people see your logo on clothing, it will generate discussion and interest.

Posters, fliers, mailers: If you're having an event to promote your business, we can help publicize your name with beautiful paper designs.

Business cards, letterheads, logos: Your employees should always be in possession of business cards to give to potential clients. And you'll want them to pop with color and great design so that future customers do not just throw them away like a piece of junk mail.

Web design: Our team specializes in taking care of social media for big and small businesses, and we are pros at creating appealing graphics for all your website, social media, and blog needs.

We also have the ability to supply graphics for the following:

Apps

Signage such as billboards and other promotional signs

Packaging for products

Presentations

Anything else you can dream up

Help is Here

We live in a time where it's imperative to make a memorable first impression, especially in the business arena. To gain traction in our world of beauty, color and images, you must make a mark right off the bat-without that, you have no chance. Professional graphics are key to maintaining a good impression and lead into developing quality, trusting relationships with customers.

Our creative graphic design team is dedicated to knowing your brand like it is their own and developing award-winning graphics to capture the attention of all your viewers. We vow to make you stand out among the competition you face, whether it be with your website, a billboard, or packaging for your products.

If you need a blog designed, a hoodie illustrated, or anything even closely related, give us a call. Our expert team is ready and able to handle all your graphic design needs.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Freelance Graphic Design | Expert Graphic Design Consultant

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Are you struggling to get traffic on your website? Do those advertisements you created receive fewer clicks or views than you'd hoped? Do you want your social media pages to get shared or liked more often? We can explain why you may not be receiving the popularity you deserve.

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Direct mail is often an overlooked avenue of marketing today, yet it is one of the most cost-effective ways to gain leads to your business. Contact Connie Kroskin Consulting for direct mail campaign consulting service. Call 612.730.9228.

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Direct mail is often an overlooked avenue of marketing today, yet it is one of the most cost-effective ways to gain leads to your business. We've all received mail from various companies that have led us to make a phone call, buy a product, visit a website or sign up for a service. Sometimes we're even convinced to try products or services we didn't know we needed-this is accomplished because of direct mail marketing.

Using mail marketing isn't outdated. It can be used strategically to help your business flourish. We can help you utilize this marketing channel successfully.

Direct Mail Services

Direct mail marketing uses mail services to reach your target audience. These mail services include postcards, brochures, newsletters, catalogs, and letters. Using direct mail services, we can help you make contact with every person who needs to have your business information in hand.

We want your marketing investment to bring the highest return to you. With the right strategy for getting the messages to your target audience, you will reach potential customers, giving them access to your business. The more people your letters reach, the better opportunity for your business to grow. It's that simple.

Using direct mail marketing has some significant advantages. With other types of advertising, you don't know who is seeing your message, whereas direct mail marketing is guaranteed to reach your target audience. This system enables you to use your assets wisely, cut down on waste, and have confidence that your budget is working for you. It can also work with a range of budgets. Whether you prefer to create something smaller like a postcard, or more substantial like a catalog, there are a variety of options.

Another advantage to direct mail marketing is being able to get your message out quickly with something precise and accurate rather than large and complicated. Creating a mailing list and a flyer is easier than finding advertising space and designing to it.

And with a mailer, you'll be reaching the target audience with an attractive advertisement that appeals to your potential customers. It is designed to capture their attention and entice them to act. You can sell a product directly or advertise your business to receive more traffic through a store or website. Mail is versatile. We work with you to decide what will be the best direction for your company.

Types of direct mail services include:

Direct Mail Campaign

Direct mail isn't just an old and dated marketing tactic. It is still a highly effective channel of marketing today, but the execution is the key. To ensure the fruitfulness of your direct mail, you need a campaign: a plan to reach your target audience wisely and efficiently. We want to help your business increase and thrive.

Outlining your target market demographic is the first step in your direct mail campaign. These are the people who will most likely be in need of your business. The great thing about direct mail marketing is the ability to choose a variety of target markets. Keeping your target market in mind can help focus your campaign.

The second step is creating a mailing list from the target audience you have outlined. Once you have a mailing list, you can plan out reoccurring advertisements as often or as seldom as you want. You can even test the campaign before running the full list to see how many responses you receive.

The third step is creating and sending out the mailer. The target market is specific. Personalizing the campaign brings results. Knowing when to send out the mail is very important. Timing is everything. We will help you with every step of the process.

The last step to a campaign is tracking responses and replying. It is crucial to plan out how you will fulfill potential customer responses, whether it's with more information, a phone call or email, or a product. Tracking where and how many responses you receive will tell you if your campaign is working or if you need to make changes. Having a plan will ensure your business' success.

Are you looking for a direct mail service or campaign? Connie Kroskin can successfully take your business to the next level.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Direct Mail Services | Direct Mail Campaign Consulting

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Direct mail is often an overlooked avenue of marketing today, yet it is one of the most cost-effective ways to gain leads to your business. We've all received mail from various companies that have led us to make a phone call, buy a product, visit a website or sign up for a service.

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Making a sales call can be quite scary but it doesn’t have to be. Having a great script can make it easier to say what you mean to say and get concise information out to your potential customers. Contact Connie Kroskin Consulting for cold calling scripts writing services.

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Building a social media network takes creativity and strategy. Our social media marketing team has the skills to help get your platform into the social media stratosphere. Contact Connie Kroskin Consulting for best social media strategy for start-ups.

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The social media world is growing rapidly every day. You've probably seen that all of your competing companies and consumers have social media accounts. In order to surpass your rivals and get the attention of new clients, you should mimic your competition.

Building a social media network takes creativity and strategy. Our social media marketing team has the skills to help get your platform into the social media stratosphere. We provide a vital opportunity to show off the unique brand of your small business across many social platforms.

Why is social media important?

Social media for small business is crucial because it helps gain a particular kind of popularity that a large business cannot have. Large businesses do not have the time to interact and get to know their customers like a small business can. And social media really helps with this. Here are a few examples:

Small businesses have the opportunity to be directly involved with their customers by answering questions and solving problems. When customers are taken care of personally, instead of with automated voice machines that give them the runaround, they are more prone to return to your business and talk about it to their friends and followers.

Social media comes in handy because customers can easily leave questions or comments on Facebook or Instagram pages, and you can get back to them quickly. Other customers will see this quick response and care and will be sure to check your business out. A large business does not have this one-on-one luxury.

You can even ask customers to talk about your products, verbally or visually. If a customer has a good experience with a company, they are often quick to share their thoughts via social media. When others hear about a great small business through a Facebook post or a tweet, their interest is piqued.

Social media marketing also gives your company the chance to give your brand personality and to develop relationships with customers by gaining their trust. This type of marketing can send potential clients to your website which can lead to lots of traffic and new sales for your business.

Different forms of social media

Facebook: This outlet has over a billion users. Because of those numbers, lots of small businesses take advantage of it.

Instagram: Instagram is rapidly becoming the most prominent outlet. Do you know which hashtags to use or even how to keep track of them?

Twitter: This is a smart method to get your brand in the social media world. If a customer likes your information, they'll "retweet" you.

How we can help you

Small businesses struggle with choosing which social media platform to use and sometimes choose to use all platforms. But once you have a Facebook page and Instagram account and a Twitter, where do you find the time to post on all the accounts and share your product and brand?

Social media will only help if you continuously interact with your customers through your various outlets. We know that you don't have time to write blogs, post articles, or show off your website in addition to everything else you're doing.

We completely understand and have been there. You're extremely busy trying to get your small business off the ground while taking care of your customers and employees. Not only does it take a lot of time and energy to create all the different forms of social media for a small business, but it can be extremely difficult and frustrating if you don't know what you're doing.

That's where we come in. We have a team that will learn your brand voice, your products, and your mission and will promote your small business well on all platforms. We will create your pages for you.

When we handle our clients' social media platforms, we daily update their various pages and sites with special posts that keep the followers and potential clients up to date with anything new going on with the company.

We vow to get your small business shared, liked, followed, retweeted, and pinned. We know how to get it done, we're great at it, and we'd love to remove that burden from your shoulders. What are you waiting for? Call us today.

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Social Media for Small Business | Social Media Strategy for Startup

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The social media world is growing rapidly every day. You've probably seen that all of your competing companies and consumers have social media accounts. In order to surpass your rivals and get the attention of new clients, you should mimic your competition. Building a social media network takes creativity and strategy.

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Do you know the secret to an exceptionally successful marketing campaign? Using a well thought out brand positioning strategy that will make your company stand out in the mind of the consumer. Contact our brand positioning consultant at Connie Kroskin Consulting today for more assistance.

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Do you know the secret to an exceptionally successful marketing campaign? Using a well thought out brand positioning strategy that will make your company stand out in the mind of the consumer. Dominant brand positioning aligns your company with the right target audience and will result in increased sales.

Developing an effective brand positioning strategy requires an intimate understanding of the marketplace including your clients and competitors. More profoundly, you will need to figure out how you uniquely fit the needs of your potential customers.

Why is Brand Positioning Important?

Your customers have multiple choices when it comes to which products they buy, or which services they use. Your marketing goal is to make sure that customers think of you when they need your product. A solid brand positioning strategy connects you and your product to your core audience. Some of the benefits of successful brand positioning include:

Staking out your position in the marketplace

Distinguishing you from your competitors

Creating a human bond with your customers

Guiding your overall market strategy

Types of Brand Positioning

Compelling brand positioning tells your story in a way that creates an emotional connection with customers. There are a myriad of means that you can use to tell your story, but it's often most useful if you concentrate your efforts on several fronts. Some of the tried and true marketing methods to enhance your status with clients are to:

Stress the value of your brand. The goal of focusing on the perceived value of a brand is to cause the consumer to feel good about purchasing the brand. For example, a consumer might buy high-end cosmetics based on the fact that the cosmetics are cruelty-free and not tested on animals. Another consumer might decide to shop at a clothing store that specializes in selling discounted designer clothes.

Problem and solution branding center on the concept that you are uniquely suited to meeting the customer's need. An air conditioning service could, for instance, promise a same-day response to repair calls.

Compete outright with competitors. Think about the many automobile and insurance advertisements that use this technique. Taking on your competition is a robust method, if done right, but also risks alienating consumers if they view it as dishonest and misleading.

Authority voices, such as popular online influencers, can propel a brand into consumer consciousness through an effective marketing campaign. The use of a familiar face to market your brand helps aid in creating an emotional connection with your audience because they already possess an awareness of the famous figure.

How I Can Help You

I have years of experience in developing brand positioning strategies for my clients. Every brand is different and requires a deep level of consideration in how to most productively position it within the marketplace. I will listen, research, create, and plan a strategy to grow your business.

I also firmly believe that you know your business, customers, and competitors better than anyone else. So, I will listen to you through a series of in-depth conversations to help get to know you and your business.

I will use the information we have discovered through conversations with you, along with some extensive market research, to create an intriguing story for your brand. Your brand will be authentic and genuine to your core mission.

Lastly, I will design a marketing plan that creatively positions your brand so that it has the opportunity to start a positive relationship with potential customers. One of the most exciting results of a solid brand positioning strategy is that it provides a focal point for a cohesive marketing plan.

Consumers purchase products from familiar brands. Are you ready to experience the increased sales that come from a commanding brand position? If so, contact me today for a 30 minute complimentary strategy session.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Brand Positioning Strategy | Brand Positioning Consultant

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Do you know the secret to an exceptionally successful marketing campaign? Using a well thought out brand positioning strategy that will make your company stand out in the mind of the consumer. Contact our brand positioning consultant at Connie Kroskin Consulting today for more assistance.

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Creating a marketing strategy for a small business is challenging but necessary for long-term success. You must establish a practical plan that won’t put a burden on your limited overhead. Contact Connie Kroskin Consulting today for the best startup marketing plan for your small business.

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What is a marketing strategy anyway?

A marketing strategy is identifying your market, setting goals, creating a plan to reach that market, and aiming to improve growth. When possible it should be based on market research and be measurable.

If you are unsure if you need a marketing plan read this brochure " How I Can Tell A Company Can Improve Their Marketing Results." We have details in the PDF of what we look for when assessing your current marketing strategy.

Marketing Strategies for Small Business

Creating a marketing strategy for a small business is challenging but necessary for long-term success. You must establish a practical plan that won't put a burden on your limited overhead. Some general areas will need to be covered to produce the traffic and engagement with customers.

Often small business owners wonder should they try to compete with established or larger businesses. The short answer is, YES. Small businesses can be very profitable if you find your market and deliver value to your customers that they love.

What's the difference between big business and small business marketing strategies?

Frankly, not a whole lot. The strategy starts the same but differs in the conversion. In a small business, the ratio of marketing dollars spent and conversion to business needs to have a lower margin. The other area that differs is there isn't a dedicated marketing department equipped with a big budget.

In a smaller business, the hat of "marketer" often falls on the shoulders of the business owner. A difficult task when you are managing the day to day business, production, as well as marketing. To control it effectively you need to develop targeted goals to balance and meet attainable outcomes.

Marketing plan for small business

A report will be provided that will have most of the areas listed below that apply to your business. Every report is unique and will vary for each company.

Relationship marketing strategies across

Social Media

General Marketing

Unique Branding

Customized report of recommended goals

Areas of development with a prioritized schedule

Competitive Analyses and SWOT

Identify critical differentiators that set you apart from competitors

Startup marketing plan

Are you a new business and looking to create a strategic marketing plan? You have come to the right place; we can help. Building a marketing plan earlier can make the difference in the trajectory of your business. An early start will get your business on the map and begin competing right out the gait. The longer you delay, the more leverage you lose and all the more entrenched your competitors will be.

Small businesses and starter businesses find themselves trying to figure out a way to navigate marketing and learning-as-they-go by what is working and what is not. There is a better way you can create a strategic marketing plan that is precise to your objectives. We can help you figure out where to start and remove the burden and wasted time of trial and error.

The first thing you can do is get a trusted marketing plan in place. We can do that for you. We have 25 years of experience working with all varieties of companies. We know what works and can give you the recipe for your success. Contact us to get your strategic Marketing strategy started with a free consultation.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Marketing Strategies for Small Business | Startup Marketing Plan

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Creating a marketing strategy for a small business is challenging but necessary for long-term success. You must establish a practical plan that won't put a burden on your limited overhead. Contact Connie Kroskin Consulting today for the best startup marketing plan for your small business.

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Connie Kroskin is an exceptionally accomplished Branding and Marketing Strategy Consultant who creates remarkably effective client-focused solutions that drive engagement and growth.  Call her today to improve the productivity of your business.

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'The brand whisperer.' 'A marketing guru.' Connie's been called these and more due to her deep and broad understanding of brand positioning and target market engagement. She's accomplished and formidable, and challenges her audience to think differently. Connie doesn't mince words, she's been doing this her whole career and is an expert communicator. Bring some meaty content to your event, there are plenty of insights and take-aways in each talk.

Contact me to schedule, learn more, or to recommend a venue or organization that would benefit from this information.
Connie Kroskin's One Sheet
Relationship Marketing

Learn what shifting your focus from 'selling' to relationship development can do for your business now!

Earn trust sooner

Create long-term business relationships

Get more referrals

Grow your business in an easy, natural way!

Most entrepreneurs and small business owners agree that creating relationships is important to their business. It's how we get repeat business, referrals and new clients. When you take the relationship marketing approach to your business, you are assuming 100% of the responsibility for developing and maintaining the relationship. In this talk you'll hear insights, stories and suggestions to help make it work for you quickly and easily, including:

How to communicate in a benefit-oriented way

Ideas on how to nurture your best prospects and stay on their radar

Strategies to maximize LinkedIn

How to keep conversations going

Specific tools that make it easy and don't take too much of your time

Join us if you're ready to accept the responsibility and start creating prosperous relationships now.

"Thanks for your great insights - I'm walking away with some fun action items for LinkedIn!"

"Thank you Connie for the education. It was truly inspiring and really helped my wheels start turning in how I approach my own company with our clients, potential clients, and advocates!" -J.H.

You Don't Need an Elevator Speech

When you recite your memorized elevator speech, does it get you anywhere? Let's say you meet someone at the grocery store, and they ask what you do. You recite your elevator speech, then ask them what they do. Maybe there are a couple of comments or questions, and you end up talking about the weather.

Face it, sometimes what you really want is to determine if you are talking to a prospect. So how do you do that in almost any circumstance where you are asked what you do?

In this new workshop you will learn:

How to strategically control these conversations

Determine if you are talking to a prospect

Know how to filter them into the right product or service

A worksheet will be provided so you can have yours completed by the end of the workshop. No homework!

Marketing Through Your Sales Funnel

In this workshop, you'll learn about the sales funnel, which is a visual diagram of the different levels of sales engagement from first contact to evangelist client. It's important for businesses to understand because it can shed a lot of light on your marketing and how to make it work better for you.

You'll learn:

* How to identify voids in your marketing activities
* What marketing tools works and why
* Additional tools that will also work
* How to move clients deeper into your funnel
* How to keep your most valuable clients

Attendees receive the e-book and a copy of the diagram to work with.

"Thank you for taking the time to share "free" tips for all of us even though you had no guaranteed business. You were incredibly transparent and authentic." - KC

8 Keys to Effective Marketing Workshop

This workshop will show you how to make your marketing more effective and engaging. Based on the book, 8 Keys to Effective Marketing, A Small Business Guide to Connecting with Your A-List Clients, this hands-on workshop will help you take your marketing to the next level. Learn how to focus your marketing on your target markets. Bring pen & paper, this is a hands-on workshop.

Attendees receive the e-book.

Connie led a great marketing workshop, she really understands small business. Connie's presentation of the 8 Keys to Effective Marketing were spot on for what I need to think about to successfully market my business. We received her new ebook too what a deal. Time and money well spent! -Tammy Magney, Architect

"The workshop was was very helpful, I never thought that way before and I think it is going to be very helpful." - Tom Ilstrup, TLC Homes

Previous topics include:

How to Advertise for Small Businesses
Marketing 101
Branding 101
What Marketing Can Do For Your Business

Ask about custom marketing-focused workshops created to fit your needs.

Connie Kroskin is an exceptionally accomplished Branding and Marketing Strategy Consultant who creates remarkably effective client-focused solutions that drive engagement and growth. An expert communicator, she has over 25 years experience in top ad agencies and Fortune 100 companies, and has directed many types of clients including B2B, B2C and Retail to great success. She led the Branding Council for a $4.9B line of business, created notable results for Campbell's Soup, and is a past Vice President of Minnesota Mensa. Now focusing on brand positioning and marketing strategies for C-suite leaders, entrepreneurs and small businesses, she provides superior full-service solutions for those who are ready to align, attract and prosper!

Also an award-winning fine artist, Connie creates captivating paintings and books. She also leads creativity mentoring groups and workshops aimed at exploration and fulfillment through the freedom of expression.

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Branding Consultant for Small Business | Call 612.730.9228

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'The brand whisperer.' 'A marketing guru.' Connie's been called these and more due to her deep and broad understanding of brand positioning and target market engagement. She's accomplished and formidable, and challenges her audience to think differently. Connie doesn't mince words, she's been doing this her whole career and is an expert communicator.

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Connie Kroskin is an award winning branding and marketing strategy expert who is committed to helping businesses prosper from their marketing. Contact her today for best startup marketing consulting services. Call 612.730.9228.

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My mission is to be a top, sought-after Marketing Strategy Consultant who provides businesses of all sizes and types the ultimate expression of their brand, get their marketing to work as hard for them as it possibly can, and help them develop lucrative relationships with their clients, prospects, and referral partners. I do this by creating highly effective branding, sales, and marketing solutions that get better than expected results.

Action, Authenticity, Creativity, Communication, Happiness, Relationships, Service

Connie Kroskin is a branding and marketing strategy expert who is committed to helping businesses prosper from their marketing. As an independent consultant, her hands-on solutions and development truly deliver a one-person ad agency experience.

She specializes in creating engaging, highly effective client-focused brands, content and marketing communications. Many businesses have seen great success due to her comprehensive insight into target market drivers. They're thrilled to experience higher expressions of their brand, and to see how hard their marketing can work for them.
"It's rewarding to work together with my clients as their business grows. I've been doing this my whole career and I love being able to give solutions to marketing issues they struggled with!"
An award-winning creative leader with over 25 years experience as an Art Director and Creative Director at top agencies and Fortune 100 companies, she's had great success with many types of clients including B2B, B2C and Retail. Her work on Campbell's Soup has been favorably noted in P.O.P Magazine, she led the Branding Council for a $4.9B line of business, and has led breakout sessions to business owners at national sales meetings that received standing ovations.

A skilled and engaging public speaker, her topics include How to Advertise for Small Businesses, How to Market Through Your Sales Funnel, Marketing 101, and Relationship Marketing... Why and How You Should Be Doing It. Connie is active in her community as a Mentor with SCORE, and is a driving member of SCORE Women MN. She was also a participant in Project Skyway, a start-up accelerator intensive. She continues to participate in many leadership, communications and development interests, and has been building on her management skills since an early age.

Also an award-winning artist, Connie creates colorful landscape paintings. She thrives on spending time with family and friends. She enjoys the all of the arts, nature, kayaking, and binge watching on Netflix. She has the enviable super-power of always only hiccuping no more than 3 times, usually only one will do the trick!

Certified SBA SCORE Mentor
Member of SCORE Women MN
Co-Organizer Professionals Networking & Happy Hour Meetup
Strategic Brand and Marketing Consulting for Eckankar
Past Co-Leader Biz Growth Alliance Mastermind
Past Board Secretary/Treasurer South Lake BNI
Past Board Vice President Minnesota Mensa
Past Board Marketing/PR Coordinator Minnesota Mensa
Past Board Vice President Plymouth Arts Council
Past Board Marketing Committee Chair Plymouth Arts Council
Past Board Secretary Galumph Theater
Past Hospice Volunteer with St. Croix Hospice

Complimentary 30-Minute Strategy Session

What's your biggest marketing concern?

* Marketing isn't working as well as it should?
* Not attracting the right clients?
* Suffering from slow periods?

Get the clarity you need and learn the steps to take now. Schedule your Complimentary Strategy Session.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Startup Marketing Consultant | Award Winning Brand Strategist

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My mission is to be a top, sought-after Marketing Strategy Consultant who provides businesses of all sizes and types the ultimate expression of their brand, get their marketing to work as hard for them as it possibly can , and help them develop lucrative relationships with their clients, prospects, and referral partners.

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Are you a new startup and looking for a full service marketing company? Contact Connie Kroskin for startup marketing consulting services. She is one of top brand marketing consultants in the US. Call now!

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Are you happy with your marketing results? Does your marketing feed into all levels of your sales funnel? Is it shortening the sales cycle, and making the sales process easier? Is it working on developing relationships with prospects and referral partners? Is it getting Read More ...

The following is an overview of some of the services that have helped many businesses get their marketing to work as hard for them as it possibly can. What your business requires is very individual, and requires investigation, planning, and strategy. Read More ...

Do-It-Yourselfer? If you're doing your own marketing, here are some services and tools you may find beneficial. Marketing courses are currently being developed! Check back in October 2018! Marketing Mentoring Perfect for those who want to up their marketing game, and Read More ...

Blog articles are focused on various strategic branding and marketing solutions and examples. Perfect for small businesses, start-ups, entrepreneurs, and anyone who is ready to up their marketing game! Learn from the experts about what works and why, latest trends, Read More ...

Marketing can sometimes be a confusing game with moving targets.

What works? How do you get people to respond?

Put yourself in your consumer's shoes. What does it take to get a sale from you? Probably things like trust, confidence that the problem will be solved, and an appreciation of the value of how that problem will be solved.

So how do you build trust, confidence, and value in an impersonal online environment? Put simply, we stack the deck in your favor by building out a brand that your prospects align and connect with. We then build engagement through benefit oriented communications, and we take the initiative to develop relationships.

Sounds easy, doesn't it? I know it's not, some of the biggest conglomerates have just as much difficulty as a solopreneur might. I'm here to make it happen. Get started with a complimentary strategy session and we'll see where the opportunities are.

Full service brand and marketing solutions include:

* Strategic Marketing Plans* Digital Marketing
* Brand Positioning Strategies
* Website Conversions
* Relationship Marketing Strategies
* Copywriting and Graphic Design
* Website Development
* Sales Strategy Solutions
* Social Media Activation and Engagement
* Marketing Calendars
* Sales and Marketing Communications

Get Strategic and Get Results.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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The following is an overview of some of the services that have helped many businesses get their marketing to work as hard for them as it possibly can. What your business requires is very individual, and requires investigation, planning, and strategy. Read More ...

Do-It-Yourselfer? If you're doing your own marketing, here are some services and tools you may find beneficial. Marketing courses are currently being developed! Check back in October 2018! Marketing Mentoring Perfect for those who want to up their marketing game, and Read More ...

Blog articles are focused on various strategic branding and marketing solutions and examples. Perfect for small businesses, start-ups, entrepreneurs, and anyone who is ready to up their marketing game! Learn from the experts about what works and why, latest trends, Read More ...

Marketing can sometimes be a confusing game with moving targets.

What works? How do you get people to respond?

Put yourself in your consumer's shoes. What does it take to get a sale from you? Probably things like trust, confidence that the problem will be solved, and an appreciation of the value of how that problem will be solved.

So how do you build trust, confidence, and value in an impersonal online environment? Put simply, we stack the deck in your favor by building out a brand that your prospects align and connect with. We then build engagement through benefit oriented communications, and we take the initiative to develop relationships.

Sounds easy, doesn't it? I know it's not, some of the biggest conglomerates have just as much difficulty as a solopreneur might. I'm here to make it happen. Get started with a complimentary strategy session and we'll see where the opportunities are.

Full service brand and marketing solutions include:

* Strategic Marketing Plans* Digital Marketing
* Brand Positioning Strategies
* Website Conversions
* Relationship Marketing Strategies
* Copywriting and Graphic Design
* Website Development
* Sales Strategy Solutions
* Social Media Activation and Engagement
* Marketing Calendars
* Sales and Marketing Communications

Get Strategic and Get Results.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

Do-It-Yourselfer? If you're doing your own marketing, here are some services and tools you may find beneficial. Marketing courses are currently being developed! Check back in October 2018! Marketing Mentoring Perfect for those who want to up their marketing game, and Read More ...

Blog articles are focused on various strategic branding and marketing solutions and examples. Perfect for small businesses, start-ups, entrepreneurs, and anyone who is ready to up their marketing game! Learn from the experts about what works and why, latest trends, Read More ...

Blog articles are focused on various strategic branding and marketing solutions and examples. Perfect for small businesses, start-ups, entrepreneurs, and anyone who is ready to up their marketing game! Learn from the experts about what works and why, latest trends, Read More ...

Marketing can sometimes be a confusing game with moving targets.

What works? How do you get people to respond?

Put yourself in your consumer's shoes. What does it take to get a sale from you? Probably things like trust, confidence that the problem will be solved, and an appreciation of the value of how that problem will be solved.

So how do you build trust, confidence, and value in an impersonal online environment? Put simply, we stack the deck in your favor by building out a brand that your prospects align and connect with. We then build engagement through benefit oriented communications, and we take the initiative to develop relationships.

Sounds easy, doesn't it? I know it's not, some of the biggest conglomerates have just as much difficulty as a solopreneur might. I'm here to make it happen. Get started with a complimentary strategy session and we'll see where the opportunities are.

Full service brand and marketing solutions include:

* Strategic Marketing Plans* Digital Marketing
* Brand Positioning Strategies
* Website Conversions
* Relationship Marketing Strategies
* Copywriting and Graphic Design
* Website Development
* Sales Strategy Solutions
* Social Media Activation and Engagement
* Marketing Calendars
* Sales and Marketing Communications

Get Strategic and Get Results.

"I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

"I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!"

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

"I've been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger 'Call to Action'. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

Meg Miller, Owner and Founder of Critical Next Step

"When it comes to understanding branding and "how" to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations."

KimAileen White, Career Strategist

Elaine Garley, Founder of Animal Bridges

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Full Service Marketing Company | Startup Marketing Agency

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Are you happy with your marketing results? Does your marketing feed into all levels of your sales funnel? Is it shortening the sales cycle, and making the sales process easier? Is it working on developing relationships with prospects and referral partners? Is it getting Read More ...