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Maialen Coca-End
The more innovator you are the more enemies you will have and the more they will try to grind you down. Stay strong.

A good point of the video is that the man applied his rule (even if there were more slides), but there were 10 points and 21 minutes

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I have the perception that Mr. Kawasaki insists continuously on trying to achieve the next curve, that in some way, he metaphorycally identifies what the innovation is. Innovation is not only achieving small performance improvings, but it is also to have an open mind in order to be able to challenge what is being done and the manner that is being done. He sais it is necessary to do not niche the company's mission, turn the fear of failures away, and be persistent on your own thoughts sharing to a team, and develop them once they are improved by the team.

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Mr Kawasaki has presented an Innovation strategy.

If we take any product of the market and analyze the product taking into account these 11 points we could know if it is an innovative product or not.

We have to take into account all the factors, if we have a great product very innovative, that empowers the customers to make things that we have not imagined but our company has not a Marketing strategy this product will not arrive to the market. The product will not take his place in the niche.

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I agree with my collages about how good speaker is Guy Kawasaki and how interesting is everything he explains. I especially liked the idea of innovating to try to change the world rather than to make money, I think it’s s a good point.

I fell some companies only innovate thinking on how much more money they are going to make and they focus on small changes, never on “jumping to the next curve”. The ice business is a great example, how the first companies would only innovate by using bigger horses for example. That could make them earn more money, but wouldn’t change the world.

Trying to change the world is difficult, but there is where I think we could focus.

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The more innovator you are the more enemies you will have and the more they will try to grind you down. Stay strong.

A good point of the video is that the man applied his rule (even if there were more slides), but there were 10 points and 21 minutes

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It can happen that you make a innovation and you are not successful just because you were not able to sold the project appropriatelly. It can happen the other way around too. Maybe you have a bad product but you sold it as the best innovation. This is why we need to perfect our pitch, because it is as important or even more important than the innovation.

The 10, 20, 30 rule was a good one, we should all apply it to our presentations :)

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Maialen Coca- Uniqueness and value matrix

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Maialen Coca- Uniqueness and value matrix

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It is stupid to make something unique that has no value, it has no sense to make something that has no uniqueness neither value. It is somhow logicall to make a common product and compete in its value or price, but what it is best is to make products that are unique and have value. A good exaple that gives the man is the smart car, since it was the first car that was possible to park perpendicular to the street.

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Innovation is a non stop improving process, make many versions, change it evolve it!

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He says that great products make people love them or hate them, with no middle point. I think this is something that happens also, for example, with good singers or artists. People can admire them for how good they do it or hate them because they have envy and they would like to be like them.

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When we design a new product or service, we try to imagine who will be our customer, how he will use it, etc. But in the end, this is no reallity and we need to be open minded when we launch our product to the market because things may go differently. Maybe the expected customer is different or maybe the product is not used for we thought. But that's not something bad, because we will be more successful if we adapt things to what the consumer decide rather than if we impose our ideas.

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Don't wait to the perfect moment to innovate, any moment is perfect. Don't care if something goes wrong in the first trial, it is natural, we will have time to improve it, but it s essential to start doing, to give the first step from our comfort zone. But of course...make sure you improve the crappy things your first prototype had :)

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When innovating we need to take into account that great products have 5 common characteristics. They are deep (lots of functionalities) and complete, they are intelligent, they are empowering (make us more powerful or productive) and they are elegant.

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Linked to the mantra, it is important for us to describe ourselves for what we offer rather than what we do. The man gives a good example with telephone and internet. If telephone companies had just said that they make telephones, they would never be introducing internet as their products. Instead, if they say that they communicate people, then innovating would be much more easier since they would know better themselves and their scope.

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Again, liked so much this point. We are used to see extremely long missions that describe our company, product or whatever. But they really say nothing to us since most of them are done just for obligation. Instead, if we need to focus on what the customers perceives from us and then try to explain it in 2-3 words.

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First of all I would like to say that I’ve loved the first point. I have always heard that making money is kind of the objective of innovation but this man says it is not. He claims that with innovation we need to focus on changing the world and the way we will achieve that, and that if we do that properly, making money will just be the consequence.

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In this video Kawasaky is explaining us the most important steps for the innovation.
Between these steps there some of then I would like to comment.

Make meaning: He says make meaning first and then make money. Even if I agree with the idea this is the way it should be, in the real world you have to be able to do both and at the same time, otherwise is quite difficult to get funding to develop your project.

Jump curve: Sometimes to know which is the correct moment is not so easy, or even worse this is in the hands of the government or law, it doesn't depend only on what we do.. How long are we talking about electric motors,???? Who decide to stop the manufacturing of the normal motors and start with the electric motors...

Churn - Flexibility - Is quite clear that we have to adapt to what the clients want and expect, the world will not change for us, we have to adapt to it and also try to develop the world with new ideas and trying to make the things always better or in another way.

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As some of my partners have told before, I think that Mr. Kawasaki is a great speaker, all the TED is brilliant and hilarious.

Apart from this, I would like to say that is fascinating to try to define the innovation or “the art of innovation" in 10 steps. In my opinion the key of the talk is point 3 “Jump to the next” if we think in apple, we could see that have fulfilled this point perfectly, they have been capable of jumping to the next step in several occasion, for example with the first iPhone, in my opinion they changed the way in which we watch the phones. Also I think that is very hard to find the “next curve” and how do you know when are you developing a product or creating a new product? I have been thinking in the case of the freezer and I think that it is awesome to create that kind of innovation. You have to be very clear about the need and if it is viable, in my opinion an important point that has been missed by Mr. Kawasaki is the feasibility study. It is very good to innovate, but it is necessary to do it with a previous study.

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Mr. Kawasaki talks about how we can innovate using 10 steps. I agree that the main objective of innovation is to change the world and turn it into something better. And you must think that if you want to do something different you have to do thinking in the next level; and always thinking how to keep improving to don´t block.

I know that these concepts are difficult to make real, but this doesn´t mean that it is impossible. If that were the case, for example computers would not exist today, if the opinion of Thomas Watson has been listened "I think there is a world market for maybe five computers".

In my opinion the key is to pay attention of what you really want to do and not to listen the negative opinions that have other people. Although that means time.

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The first impression I got when I finished watching the video is that Mr. Kawasaky is a great communicator. I follow the line of comments already inserted, I think it is a very conceptual description of what innovation is. It passes over many details and does not go into the detail of each of the 10 points treated. On many occasions jumping to the next curve is very difficult, but there are already companies that have evolved over time, adapting to the moment and market demands. See for example HP Hewlett-Packard. It has been evolving its product and adapting in time since 1939.

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In the same way of my colleagues I liked the enthusiastic speech of Mr Kawasaki and watching it you feel that ifollowing the 10 steps you could get the success. However, is not so easy. Surely, if you follow the path explained you can get the success but, from my point of view, some important things  are missing in this equation, such as: a disruptive idea, knowledge, investment, lucky, contacts, collaborators ...
I mean, is not an impossible objective, but based on the examples that he puts (Apple, ebay, google, youtube, ...) you can assume that will be quite difficult.
Besides, As Mr kawsaki told in the first point, to "make meaning" to your idea, of course, is a key point but to do it, but to start you must have a minimum economic support, otherwise, it would be a rather complicate task.

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Basically I agree with Mr Kawasaki  ideas to success innovating, nevertheless, I feel they are necessary but not sufficient. There are many good innovative ideas over the world not succeding, sometimes because "the world" wasn't ready yet or because you weren't in the right place at the right moment. Would apple be a reality if Steve Jobs had been born in Libya as his biological father?

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The first impression that made Kawasaki on me, is that he is able to gain people with one sentence and after that keep their attention all time. That´s great. Regarding to what he is talking about, I think even you follow the steps he propose to jump to the next curve is very-very difficult, not only to make a meaning and a mantra with it, but also to keep trying and trying and trying everyday when you will find on front of you contrary opinions and thinkings. So, even he sells the product really cheap, actually it is not.

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The first impression that made Kawasaki on me, is that he is able to gain people with one sentence and after that keep their attention all time. That´s great. Regarding to what he is talking about, I think even you follow the steps he propose to jump to the next curve is very-very difficult, not only to make a meaning and a mantra with it, but also to keep trying and trying and trying everyday when you will find on front of you contrary opinions and thinkings. So, even he sells the product really cheap, actually it is not.